ABC Does Well With Prime-Time Affluent Viewers

Although ABC isn’t tops among broadcast networks in general key-viewing metrics -- 18-49 and total viewers -- it does claim strong results among higher-income viewers.

Through eight weeks of the new season, ABC has five of the top 10 non-sports shows among 18-49 viewers whose households earn $100,000 or more. “Modern Family” is No. 1 with a 6.44 Nielsen rating; CBS’ “Big Bang Theory” is No. 2 at 6.29; and NBC’s new rookie show “This Is Us” earns a 6.25.

ABC’s other top 10 shows are first-year drama “Designated Survivor” (4th place), 5.54; “Grey’s Anatomy” (5th place), 4.28; “The Goldbergs (8th place), 3.59; and “black-ish”, 3.41.

NBC’s two editions of “The Voice” -- Monday and Tuesday -- came in at sixth and seventh place, with a 3.95 and a 3.67 rating, respectively.



Looking at median-income results among prime-time broadcast entertainment shows offers some of the same results: ABC’s “Modern Family” is first with an average 18-49 viewer income of $90,100; “Designated Survivor” is next at $86,600 and “The Goldbergs” at $82,000.

Fox’s “New Girl” is next at $81,800; then comes ABC’s “black-ish” with $80,900; NBC’s “This Is Us” at $79,800; CBS’ “60 Minutes” at $79,200; ABC’s “Speechless” at $78.400; ABC’s “Shark Tank” at $78,300; and Fox’ “Brooklyn Nine-Nine” at $78,200.

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