- Indie Networks' Ad Share Grows, Cable Does Best
Television News Daily, Wayne Friedman - Tuesday, November 22, 2016
Independent TV networks showed a sharp rise in national commercial impressions f ...
- Forecast: Local TV Ads To Witness Steep Decline In 2017
Television News Daily, Wayne Friedman - Tuesday, November 22, 2016
The double-digit percentage declines are expected, given that 2017 will be ...
- Can Nielsen Really Measure My 17-Year-Old's Media Experiences?
TV Everywhere, Steve Sternberg - Tuesday, November 22, 2016
Watching my son's interaction with both media devices and content makes ...
- TV/Media News Viewers Want More Facts, Less Interpretation
TV Watch, Wayne Friedman - Wednesday, November 23, 2016
If we get our news without interpretation, as Americans say they wan ...
- Much Of TV Might Be Trash, But There Is Plenty Of Treasure Too
TVBlog, Adam Buckman - Wednesday, November 23, 2016
I love television so much that it's inevitable that I would pla ...
- Trump Rails Against Media Executives, Anchors In Private Meeting
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, November 22, 2016
It what was expected to be a cordial sit-down with the president-ele ...
- AT&T Defends DirecTV Zero-Rating
Daily Online Examiner, Wendy Davis - Tuesday, November 22, 2016
AT&T says exempting DirecTV from data caps is not only consistent wi ...
- Lenin Cries In Valentine Vodka's First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, November 21, 2016
In addition to YouTube, the spot is also featured on the distillery ...
- Watch 'The Crown' To Escape Post-Election Woes
MediaDailyNews, Gary Holmes - Monday, November 21, 2016
The late lamentable exercise known as the 2016 Presidential election left ...
- NBCU Invests $200M In 'BuzzFeed' To Up Ad Sales, Video
Publishers Daily, Sara Guaglione - Monday, November 21, 2016
NBCU's most recent investment in 'BuzzFeed' will fund its production of short-for ...
- Empower MediaMarketing Expands Programmatic Offering, Adds TV Inventory
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Cincinnati-based media agency Empower MediaMarketing said it has expanded its trading platfo ...
- Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis ...
- NFL National TV Ads Down Slightly, Major Declines In Viewers
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Though NFL viewership continues to take overall double-digit percentage drops through ...
- AT&T, Dish And WPP Group Take Joint Ownership Of Invidi
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Invidi, which provides media companies with addressable TV advertising platforms, will contin ...
- Entertainment, Politics, Business Firings? It's All Porous
TV Watch, Wayne Friedman - Tuesday, November 22, 2016
Politics have always been entertainingly porous. Every major advertising trade magazine a ...
- Who Is Your Favorite TV Character?
TVBlog, Adam Buckman - Tuesday, November 22, 2016
The questions a TV columnist is asked most frequently include: What ...
- On-Target Versus Reach: The Digital World Needs Both To Succeed
MediaDailyNews, Andrew Feigenson - Monday, November 21, 2016
The ability to deliver ads to specific audiences has made digital advertisi ...
- NEW! Match.com Promotes Serious Relationships With 'I Met Someone'
Out to Launch, Amy Corr - Friday, November 18, 2016
The moment your introduce your family to the person you're dating ...
- In Fake News Era, TV Retains Top Spot In Voter Influence
Red, White & Blog, Philip Rosenstein - Monday, November 21, 2016
The dearth of editorial oversight on the various social media outlets th ...
- Traditional TV Views Stable, Millennial SVOD Use Rises
Television News Daily, Wayne Friedman - Friday, November 18, 2016
Traditional linear and pay TV viewing has remained basically stable for t ...
- Free SVOD Services: Lots Of Ads, Less Demand
Television News Daily, Wayne Friedman - Friday, November 18, 2016
When a study asked respondents if Netflix or Hulu offered a fr ...
- Will Fake News Be Old Media's Impetus For Consumer Growth?
TV Watch, Wayne Friedman - Monday, November 21, 2016
Traditional TV can capitalizing on the backlash from digital media sites th ...
- Comparing The '70s To Today After Stumbling On 'Sonny & Cher'
TVBlog, Adam Buckman - Monday, November 21, 2016
What were we thinking?This question occurred to me recently when I ca ...
- NBC Sports Spearheads Effort For 3-Day Weekend
MAD, Larissa Faw - Thursday, November 17, 2016
Tongue planted firmly in cheek, the network has launched a Change.org petiti ...
- The Catastrophe Of Divorce -- And Other Post-Election Fixations
Mad Blog, - Friday, November 18, 2016
I'm in search of my new content happy place, where I c ...
- NEW! Meet #BusterTheBoxer In Christmas Ad For John Lewis
Out to Launch, Amy Corr - Thursday, November 17, 2016
Meet Buster the Boxer in John Lewis' 2016 Christmas ad, created ...
- Univision Cuts 200 Jobs, Fusion Hardest Hit
Publishers Daily, Sara Guaglione - Thursday, November 17, 2016
Weeks after its employees voted to form a union, Univision announced i ...
- New Digital Media Players Less Threat To Pay TV
Television News Daily, Wayne Friedman - Thursday, November 17, 2016
A new study says 58% of owners of digital media players u ...
- ABC Does Well With Prime-Time Affluent Viewers
Television News Daily, Wayne Friedman - Thursday, November 17, 2016
Through eight weeks of the new season, ABC has five of t ...
- Addressable TV Eyes $2 Billion Marketplace
Television News Daily, Wayne Friedman - Thursday, November 17, 2016
The VAB estimates that 71% of marketers are willing to pay high ...