- NEW! Antoine Griezmann Is Perfect Wingman In Puma Fragrances Campaign
Out to Launch, Amy Corr - Wednesday, November 30, 2016
To launch
Puma Fragrances BodySprays, L'Oreal created a
digital campaign starri ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- New TV, Media Competitors Up Ad Spend Heading Into Holidays
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
Since the beginning of the TV season, new TV/media competitors have increas ...
- Cable News Nets Score Strong November Results
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
All cable TV news networks had a strong November viewing period ...
- Theater Owners: Looking For A Digital Share From Movie Studios?
TV Watch, Wayne Friedman - Thursday, December 1, 2016
First-run movies coming into your home -- and this time movie stud ...
- Fly-Over Country: Fading Basic Cable Is TV's Low-Rent District
TVBlog, Adam Buckman - Thursday, December 1, 2016
There is a vast swath of basic cable that is the ...
- Carnival Sponsors 'Celebrity Apprentice'
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2016
"We intend to rely heavily on social media to spread the wo ...
- Mellow Mushroom Launches First National TV Campaign
Out to Launch, Amy Corr - Wednesday, November 30, 2016
Pizza chain Mellow Mushroom launched its first national TV campaign, "Clinically Proven ...
- Pay TV Homes Dip 1.6%, Rise In Cord-Shaving
Television News Daily, Wayne Friedman - Tuesday, November 29, 2016
Pay TV subscribers sank 1.6% -- "the worst gap in more th ...
- How Accurate Are Those Ratings? It's Easy to Find Out
TV Everywhere, Steve Sternberg - Wednesday, November 30, 2016
I was one of the founding members of The Council for Resear ...
- Digital's OTT Cannibals: Coming To Thieve Or Thrive?
TV Watch, Wayne Friedman - Wednesday, November 30, 2016
Thirty-five dollars for 60 channels: Is that what it takes to ups ...
- Secrets Of Programming Success Revealed: Q&A With Producer Mark Cronin
MediaDailyNews, Charlene Weisler - Monday, November 28, 2016
Veteran TV producer Mark Cronin had an unusual background for entertainment. ...
- NEW! 'A Perfect Day' With Samsung Mobile
Out to Launch, Amy Corr - Monday, November 28, 2016
Kids these days are techno-savvy, yet they also want to enjoy li ...
- TV's Reach Metric Rises For Young Viewers
Television News Daily, Wayne Friedman - Monday, November 28, 2016
Major broadcast TV networks' reach metric of young consumers rose "significantly" ...
- 'New Celebrity Apprentice' Returns With Schwarzenegger In Boardroom
Television News Daily, Wayne Friedman - Monday, November 28, 2016
NBC's "The New Celebrity Apprentice" will start a new season Monday Janua ...
- TV Ad Needs The Quality Of Good TV: Strong Storytelling
TV Watch, Wayne Friedman - Tuesday, November 29, 2016
Once you have the empathy good story telling ensures, you'll have mo ...
- Syfy Series Predicts: In Future, Corporations Will Control The Planet
TVBlog, Adam Buckman - Tuesday, November 29, 2016
The new Syfy drama series "Incorporated," premiering Wednesday, Nov. 30, is straig ...
- DirecTV Now Ready, With Lots Of Plans
VidBlog, P.J. Bednarski - Tuesday, November 29, 2016
The new DirectTV Now pay service starting today is a frontal atta ...
- Vizio Presses Judge To Dismiss Privacy Case
Daily Online Examiner, Wendy Davis - Monday, November 28, 2016
Vizo says it would be "fundamentally unfair" to apply a 28-year-old feder ...
- Amazon Ups Sports Options, Preps For Future
TV Watch, Wayne Friedman - Monday, November 28, 2016
Now Amazon is looking up the ante -- exploring live sports streami ...
- Trump To News Media: You're No Fun At All!
TVBlog, Adam Buckman - Monday, November 28, 2016
The news networks lived well and prospered off of Trump's wild presidenti ...
- CNN Buys Beme To Get To Neistat's Next Ideas
VidBlog, P.J. Bednarski - Monday, November 28, 2016
The existing Beme user generated video app goes away at the e ...
- Santa, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2016
A social media component will employ influencers to encourage teens to po ...
- Google Creates Branding Issue: Google Cast Vs. Chromecast
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2016
Google seems to be going through a bit of an identity cris ...
- SVOD Subscribers Forecast To Grow To 112 Million In 2016
Television News Daily, Wayne Friedman - Wednesday, November 23, 2016
In four years, the business is expected to rise another 23% ...
- Total Day October TV Usage Grows 2%
Television News Daily, Wayne Friedman - Friday, November 25, 2016
Boosted by OTT service and Internet-connected TV, total TV viewing grew ...
- Sports, Political TV Fuel National TV Ad Sales In October
Television News Daily, Wayne Friedman - Wednesday, November 23, 2016
National TV advertising sales witnessed a strong October -- nearly 10% high ...
- Lying About What You Watch On TV? Heavens No!
TV Watch, Wayne Friedman - Friday, November 25, 2016
A recent Hulu Insights study of over 1,000 adults who have watch ...
- TV Without Commercials? That Reality Is Already Here
TVBlog, Adam Buckman - Friday, November 25, 2016
Imagine a world where all of television is commercial-free. According to o ...
- Mainstream Media Needs To Recapture Its Investigative Thread, Start A Two-Way Conversation
Red, White & Blog, Philip Rosenstein - Wednesday, November 23, 2016
It was clear since Election Day that the mainstream news media grave ...