- Bloomberg Names Lynn Global Chief Creative Officer
Publishers Daily, Sara Guaglione - Friday, December 2, 2016
Bloomberg Media has hired Teddy Lynn to become its global chief creati ...
- Breitbart Publicly Attacks Advertiser: How Will That Curry Business Favor?
TV Watch, Wayne Friedman - Monday, December 5, 2016
Imagine if CNN, MSNBC, or Fox News Channel publicly attacked one ...
- Beer And Sausages: Predictable Stereotypes Derail Conan's Berlin Special
TVBlog, Adam Buckman - Monday, December 5, 2016
Sausages, beer, kinky sex and folk-dancing in lederhosen are the predictable subjec ...
- Marketing By Fiat: Cialis Santa And The Real Fizzle
Mad Blog, - Friday, December 2, 2016
Is there anything cheesier than a "naughty" Santa? Well, yes. The Fi ...
- Honda Sponsors HGTV Dream Home
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pil ...
- Post Cereals Push $100,000 Sweeps Tied To 'Sing'
Marketing Daily, Karlene Lukovitz - Thursday, December 1, 2016
Post is running a heavy TV schedule for a 15-second spot promoti ...
- AT&T's 'Data-Free' TV Violates Net Neutrality, FCC Says
PolicyBlog, Wendy Davis - Friday, December 2, 2016
AT&T appears to be violating the net neutrality rules by exempting Direc ...
- Lotame Builds New TV Data Management Platform
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
Lotame, a data management platform, is expanding to TV with what ...
- CBS Adds Live Sunday Game NFL Content To CBS All Access
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
CBS is expanding its lucrative NFL content for its growing CBS A ...
- Will TV Station Groups Gain Greater Coverage With A Deregulatory-Minded Trump Administration?
TV Watch, Wayne Friedman - Friday, December 2, 2016
Under President-elect Donald Trump, executives are hoping for a bigger promise ...
- New TruTV Tagline Tells Simple Truth About Its Programming
TVBlog, Adam Buckman - Friday, December 2, 2016
Finally, a cable network has come up with a promotional tagline th ...
- Aflac Targets Millennials With Humor
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Afl ...
- Addressable TV: If It's So Smart, Why Isn't It Rich?
Online Spin, Ted McConnell - Thursday, December 1, 2016
Addressable TV continues to heat up as a topic. It's exceptional medi ...
- NEW! Antoine Griezmann Is Perfect Wingman In Puma Fragrances Campaign
Out to Launch, Amy Corr - Wednesday, November 30, 2016
To launch
Puma Fragrances BodySprays, L'Oreal created a
digital campaign starri ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- New TV, Media Competitors Up Ad Spend Heading Into Holidays
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
Since the beginning of the TV season, new TV/media competitors have increas ...
- Cable News Nets Score Strong November Results
Television News Daily, Wayne Friedman - Wednesday, November 30, 2016
All cable TV news networks had a strong November viewing period ...
- Theater Owners: Looking For A Digital Share From Movie Studios?
TV Watch, Wayne Friedman - Thursday, December 1, 2016
First-run movies coming into your home -- and this time movie stud ...
- Fly-Over Country: Fading Basic Cable Is TV's Low-Rent District
TVBlog, Adam Buckman - Thursday, December 1, 2016
There is a vast swath of basic cable that is the ...
- Carnival Sponsors 'Celebrity Apprentice'
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2016
"We intend to rely heavily on social media to spread the wo ...
- Mellow Mushroom Launches First National TV Campaign
Out to Launch, Amy Corr - Wednesday, November 30, 2016
Pizza chain Mellow Mushroom launched its first national TV campaign, "Clinically Proven ...
- Pay TV Homes Dip 1.6%, Rise In Cord-Shaving
Television News Daily, Wayne Friedman - Tuesday, November 29, 2016
Pay TV subscribers sank 1.6% -- "the worst gap in more th ...
- How Accurate Are Those Ratings? It's Easy to Find Out
TV Everywhere, Steve Sternberg - Wednesday, November 30, 2016
I was one of the founding members of The Council for Resear ...
- Digital's OTT Cannibals: Coming To Thieve Or Thrive?
TV Watch, Wayne Friedman - Wednesday, November 30, 2016
Thirty-five dollars for 60 channels: Is that what it takes to ups ...
- Secrets Of Programming Success Revealed: Q&A With Producer Mark Cronin
MediaDailyNews, Charlene Weisler - Monday, November 28, 2016
Veteran TV producer Mark Cronin had an unusual background for entertainment. ...
- NEW! 'A Perfect Day' With Samsung Mobile
Out to Launch, Amy Corr - Monday, November 28, 2016
Kids these days are techno-savvy, yet they also want to enjoy li ...
- TV's Reach Metric Rises For Young Viewers
Television News Daily, Wayne Friedman - Monday, November 28, 2016
Major broadcast TV networks' reach metric of young consumers rose "significantly" ...
- 'New Celebrity Apprentice' Returns With Schwarzenegger In Boardroom
Television News Daily, Wayne Friedman - Monday, November 28, 2016
NBC's "The New Celebrity Apprentice" will start a new season Monday Janua ...
- TV Ad Needs The Quality Of Good TV: Strong Storytelling
TV Watch, Wayne Friedman - Tuesday, November 29, 2016
Once you have the empathy good story telling ensures, you'll have mo ...
- Syfy Series Predicts: In Future, Corporations Will Control The Planet
TVBlog, Adam Buckman - Tuesday, November 29, 2016
The new Syfy drama series "Incorporated," premiering Wednesday, Nov. 30, is straig ...