- IMA Targets Millennials In B2B Campaign
Out to Launch, Amy Corr - Wednesday, December 7, 2016
IMA (Institute of Management Accountants) launched a B2B campaign targeting Millennials. T ...
- FTC Explores Privacy Concerns Raised By Smart TVs
PolicyBlog, Wendy Davis - Wednesday, December 7, 2016
"The television industry did not evolve with data collection as a critic ...
- Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Traditional TV networks/producers are seeing continued growth in long-form content for digit ...
- Netflix To Do Its Own On-Air TV Promo 'Previews'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Pushing more marketing/promotion for its TV content, Netflix is offering its o ...
- People Watch More TV Than Ever -- But Is It All Reported?
TV Everywhere, Steve Sternberg - Wednesday, December 7, 2016
I conducted a survey of my Facebook friends (a surprisingly diverse group ...
- Ad Revs Will Save DirecTV Now
TV Watch, Wayne Friedman - Wednesday, December 7, 2016
The complaints -- and praise -- are in over DirecTV Now: Profi ...
- Ho-Hum: Tina Fey Tells Letterman TV Is Better Than The Movies
TVBlog, Adam Buckman - Wednesday, December 7, 2016
"TV's better than movies," Fey said in an interview with David Letterma ...
- Blippar AI Visual Search Engine Recognizes Faces In Real-Time
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 6, 2016
Blippar expanded its augmented reality visual search browser on Tuesday to recogni ...
- CBS: Broadcast TV Looking At Flat Ad Gains For 2017
Television News Daily, Wayne Friedman - Monday, December 5, 2016
CBS continues to be more optimistic about broadcast TV ad spending ne ...
- Selling Off ESPN? Consider The Broadcast-Cable History Of Spinoffs First
TV Watch, Wayne Friedman - Tuesday, December 6, 2016
One media analyst believes Walt Disney would be better without ESPN-- th ...
- NBC's New Tradition Of December Musicals Continues With 'Hairspray'
TVBlog, Adam Buckman - Tuesday, December 6, 2016
Does "Hairspray" have what it takes to topple "The Sound of Music ...
- Is There A Superior Streaming TV Service?
Around the Net in Video, Gavin O'Malley - Monday, December 5, 2016
Just in time for the holidays, SlashGear’s Brittany Roston compares PlayStation Vu ...
- Telemundo Launches First Virtual Reality Campaign
MAD, Larissa Faw - Friday, December 2, 2016
The VR campaign promotes the upcoming new series, "El Chema," a sto ...
- Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
MAD, Larissa Faw, Steve McClellan - Monday, December 5, 2016
The moderate gains predicted for 2017 are not surprising for a ye ...
- Ohio Lottery Sends Grandma, Grandpa To A Better Place
Marketing Daily, Aaron Baar - Friday, December 2, 2016
To ring in the season, it takes a page out of t ...
- Media Stocks Strong Since Election, Some Pullback
MediaDailyNews, Wayne Friedman - Friday, December 2, 2016
U.S. media stocks have pulled back somewhat from their recent run-up, y ...
- FCC's Republicans Slam Decision To Crack Down On 'Data-Free TV'
PolicyBlog, Wendy Davis - Monday, December 5, 2016
FCC Commissioner Michael O'Rielly slams the agency for its recent "attempt ...
- Bloomberg Names Lynn Global Chief Creative Officer
Publishers Daily, Sara Guaglione - Friday, December 2, 2016
Bloomberg Media has hired Teddy Lynn to become its global chief creati ...
- Breitbart Publicly Attacks Advertiser: How Will That Curry Business Favor?
TV Watch, Wayne Friedman - Monday, December 5, 2016
Imagine if CNN, MSNBC, or Fox News Channel publicly attacked one ...
- Beer And Sausages: Predictable Stereotypes Derail Conan's Berlin Special
TVBlog, Adam Buckman - Monday, December 5, 2016
Sausages, beer, kinky sex and folk-dancing in lederhosen are the predictable subjec ...
- Marketing By Fiat: Cialis Santa And The Real Fizzle
Mad Blog, - Friday, December 2, 2016
Is there anything cheesier than a "naughty" Santa? Well, yes. The Fi ...
- Honda Sponsors HGTV Dream Home
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
Honda and Mediavest/Spark will produce a 30-second custom vignette showcasing the Pil ...
- Post Cereals Push $100,000 Sweeps Tied To 'Sing'
Marketing Daily, Karlene Lukovitz - Thursday, December 1, 2016
Post is running a heavy TV schedule for a 15-second spot promoti ...
- AT&T's 'Data-Free' TV Violates Net Neutrality, FCC Says
PolicyBlog, Wendy Davis - Friday, December 2, 2016
AT&T appears to be violating the net neutrality rules by exempting Direc ...
- Lotame Builds New TV Data Management Platform
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
Lotame, a data management platform, is expanding to TV with what ...
- CBS Adds Live Sunday Game NFL Content To CBS All Access
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
CBS is expanding its lucrative NFL content for its growing CBS A ...
- Will TV Station Groups Gain Greater Coverage With A Deregulatory-Minded Trump Administration?
TV Watch, Wayne Friedman - Friday, December 2, 2016
Under President-elect Donald Trump, executives are hoping for a bigger promise ...
- New TruTV Tagline Tells Simple Truth About Its Programming
TVBlog, Adam Buckman - Friday, December 2, 2016
Finally, a cable network has come up with a promotional tagline th ...
- Aflac Targets Millennials With Humor
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2016
Historically, Aflac's marketing has focused on slightly older adults, around 35-45, Afl ...
- Addressable TV: If It's So Smart, Why Isn't It Rich?
Online Spin, Ted McConnell - Thursday, December 1, 2016
Addressable TV continues to heat up as a topic. It's exceptional medi ...