- NBCU: Nielsen's Total Content Ratings Do 'Harm'
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
NBCU is not happy about the progress of Nielsen's highly anticipated Tot ...
- After Paying For Sports, What's Left For Sports Fans?
TV Watch, Wayne Friedman - Friday, December 16, 2016
Yes, sports networks are popular -- and lucrative. But with the ri ...
- Bang, Zoom! Let's Send 'Honeymooners' Reboot Plan To The Moon
TVBlog, Adam Buckman - Friday, December 16, 2016
I'm not a believer in sacred cows but will make an excepti ...
- Spanning All Media: Q&A With Entercom's Ruth Gaviria
MediaDailyNews, Charlene Weisler - Wednesday, December 14, 2016
Ruth Gaviria, CMO of Entercom, intended to pursue a career in medici ...
- NEW! Godiva Box Is A Gift That Keeps On Giving
Out to Launch, Amy Corr - Wednesday, December 14, 2016
Ideal for the holidays, Godiva created a box that keeps on givin ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- NBC Leads In Prime Time, Fox Makes Big Gains
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
NBC has a commanding lead in key advertiser viewer measures so f ...
- Are Advertisers Wrong About Target Audiences?
TV Watch, Wayne Friedman - Thursday, December 15, 2016
TV marketers have long made associations as to who watches what ki ...
- Dear Publicists, Your Profession Is In Crisis
TVBlog, Adam Buckman - Thursday, December 15, 2016
If "Communications" (with a capital "C") is supposed to be a professio ...
- Facebook Talking With TV Nets About Licensing Shows
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, December 14, 2016
Facebook is reaching out to TV studios and other media companies abo ...
- Dodge Challenger GT Flexes All-Wheel-Drive Muscle
Marketing Daily, Tanya Gazdik - Tuesday, December 13, 2016
Fiat Chrysler Automobiles is launching a campaign for the Dodge Challenger ...
- Timberland PRO Work Boots Keep Mistakes At Bay
Out to Launch, Amy Corr - Wednesday, December 14, 2016
Timberland PRO launched an amusing campaign targeting workers on their feet a ...
- Changing Weather Means It's Time For L.L.Bean Boots, Apparel
Out to Launch, Amy Corr - Wednesday, December 14, 2016
L.L.Bean launched "
Seasons Change," a 30-second spot that seamlessly shows t ...
- 'Great Answer' Sets Plantiff Free In Geico Ad
Out to Launch, Amy Corr - Wednesday, December 14, 2016
A common-sense answer beats an overwhelming stack of evidence in an ...
- Teads Signs Deal To Provide Outstream Video Advertising To Business Insider
Real-Time Daily, Tobi Elkin - Wednesday, December 14, 2016
Outstream video advertising provider Teads announced that it has signed an exclusi ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...
- New Digital TV Nets, Cable Channels Post Higher Ad Spend
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Alternative TV networks including new digital OTT TV services, traditional cable a ...
- Pre-Season Buzz Everywhere -- Still With Little Impact On New Series Success
TV Everywhere, Steve Sternberg - Wednesday, December 14, 2016
For several years now, I've been issuing in-depth reports on the impa ...
- Worried About Fake, Partisan News? Be Your Own Journalist
TV Watch, Wayne Friedman - Wednesday, December 14, 2016
Veteran TV journalists looking to combat fake news need to start wi ...
- 'New Celebrity Apprentice' Shaping Up As Oddest Show Of The New Year
TVBlog, Adam Buckman - Wednesday, December 14, 2016
"The New Celebrity Apprentice" is shaping up to be an oddity uniq ...
- Judge Prohibits VidAngel From Operating Streaming Video Service
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, December 13, 2016
Siding with Warner Bros., Disney and 20th Century Fox, a federal jud ...
- Netflix And Amazon Rack Up Golden Globe Nominations
Around the Net in Video, Gavin O'Malley - Tuesday, December 13, 2016
Together, Netflix and Amazon were responsible for 40% of this year’s Gold ...
- NEW! Step Away From Social Media And Go Running, Says Nike
Out to Launch, Amy Corr - Monday, December 12, 2016
I can't like this Nike campaign enough. A series of TV spo ...
- National Amusements Kills Viacom, CBS Merger: Stocks Fall
Television News Daily, Wayne Friedman - Monday, December 12, 2016
National Amusements separated CBS and Viacom 11 years ago in an attem ...
- Discovery Invests In Digital Publisher Batanga Media
Television News Daily, Wayne Friedman - Monday, December 12, 2016
The company, which focused on content for Latin America and the U. ...
- One Successful Broadcast TV Strategy: Focus On The 'Big' Nights
TV Watch, Wayne Friedman - Tuesday, December 13, 2016
Live events -- sports, musicals or whatever -- can lure premium pric ...
- Slice O' Life: PBS Series Investigates Mystery Of Van Gogh's Ear
TVBlog, Adam Buckman - Tuesday, December 13, 2016
Until this new episode of the PBS series "Secrets of the Dea ...
- Campaigners, MPs Raise Concerns Over Murdoch's Plans For Full Control Of Sky
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
Campaigners and politicians have raised concerns over Rupert Murdoch's latest attempt ...
- Trump Will Have Control Of Government-Run Voice Of America TV Network
Around the Net In Marketing Politics, Philip Rosenstein - Monday, December 12, 2016
The publicly funded Voice of America TV network is having its bipartis ...
- NEW! Rich Winemaker Promotes Competing Brand With Philanthropic Background
Out to Launch, Amy Corr - Friday, December 9, 2016
ONEHOPE Wines launched a digital campaign created by Erich & Kallmanto promo ...