launched an amusing
campaign targeting workers on their feet all day. Achy feet can diminish productivity and potentially increase mistakes. That's where the company's work boots with anti-fatigue technology come to
play. In "Fernando
," a man driving a fork lift watches as Fernando rides into his warehouse, riding a motorcycle over wet paint. In reality,
the forklift driver is the one who drove over wet paint, but that doesn't stop him from telling his boss about Fernando, the real culprit. Watch
an extended version of the ad here
"Crash" shows a cement worker with an active imagination. A mysterious object fell from the sky,
right into wet cement -- not the wheelbarrow the worker was moving. The Martin Agency created the campaign.