launched "Seasons Change
," a 30-second spot that seamlessly shows the brand's footwear and apparel transitioning from summer hikes to snowy winters. The ad
features a cast of real friends and families adding L.L.Bean clothes and boots to their individual style. The brand's clothes and boots last an eternity, long after your personal style has changed. I
recently bought a new pair of winter boots from L.L. Bean, which hopefully means we will have a mild winter -- fingers crossed! Erwin Penland
created the campaign.