- Changing Weather Means It's Time For L.L.Bean Boots, Apparel
Out to Launch, Amy Corr - Wednesday, December 14, 2016
L.L.Bean launched "
Seasons Change," a 30-second spot that seamlessly shows t ...
- 'Great Answer' Sets Plantiff Free In Geico Ad
Out to Launch, Amy Corr - Wednesday, December 14, 2016
A common-sense answer beats an overwhelming stack of evidence in an ...
- Teads Signs Deal To Provide Outstream Video Advertising To Business Insider
Real-Time Daily, Tobi Elkin - Wednesday, December 14, 2016
Outstream video advertising provider Teads announced that it has signed an exclusi ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...
- New Digital TV Nets, Cable Channels Post Higher Ad Spend
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Alternative TV networks including new digital OTT TV services, traditional cable a ...
- Pre-Season Buzz Everywhere -- Still With Little Impact On New Series Success
TV Everywhere, Steve Sternberg - Wednesday, December 14, 2016
For several years now, I've been issuing in-depth reports on the impa ...
- Worried About Fake, Partisan News? Be Your Own Journalist
TV Watch, Wayne Friedman - Wednesday, December 14, 2016
Veteran TV journalists looking to combat fake news need to start wi ...
- 'New Celebrity Apprentice' Shaping Up As Oddest Show Of The New Year
TVBlog, Adam Buckman - Wednesday, December 14, 2016
"The New Celebrity Apprentice" is shaping up to be an oddity uniq ...
- Judge Prohibits VidAngel From Operating Streaming Video Service
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, December 13, 2016
Siding with Warner Bros., Disney and 20th Century Fox, a federal jud ...
- Netflix And Amazon Rack Up Golden Globe Nominations
Around the Net in Video, Gavin O'Malley - Tuesday, December 13, 2016
Together, Netflix and Amazon were responsible for 40% of this year’s Gold ...
- NEW! Step Away From Social Media And Go Running, Says Nike
Out to Launch, Amy Corr - Monday, December 12, 2016
I can't like this Nike campaign enough. A series of TV spo ...
- National Amusements Kills Viacom, CBS Merger: Stocks Fall
Television News Daily, Wayne Friedman - Monday, December 12, 2016
National Amusements separated CBS and Viacom 11 years ago in an attem ...
- Discovery Invests In Digital Publisher Batanga Media
Television News Daily, Wayne Friedman - Monday, December 12, 2016
The company, which focused on content for Latin America and the U. ...
- One Successful Broadcast TV Strategy: Focus On The 'Big' Nights
TV Watch, Wayne Friedman - Tuesday, December 13, 2016
Live events -- sports, musicals or whatever -- can lure premium pric ...
- Slice O' Life: PBS Series Investigates Mystery Of Van Gogh's Ear
TVBlog, Adam Buckman - Tuesday, December 13, 2016
Until this new episode of the PBS series "Secrets of the Dea ...
- Campaigners, MPs Raise Concerns Over Murdoch's Plans For Full Control Of Sky
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
Campaigners and politicians have raised concerns over Rupert Murdoch's latest attempt ...
- Trump Will Have Control Of Government-Run Voice Of America TV Network
Around the Net In Marketing Politics, Philip Rosenstein - Monday, December 12, 2016
The publicly funded Voice of America TV network is having its bipartis ...
- NEW! Rich Winemaker Promotes Competing Brand With Philanthropic Background
Out to Launch, Amy Corr - Friday, December 9, 2016
ONEHOPE Wines launched a digital campaign created by Erich & Kallmanto promo ...
- Viewers Tweet More, But Network Tweets More Efficient
Television News Daily, Wayne Friedman - Friday, December 9, 2016
TV shows see the lion's share of social media activity coming fr ...
- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- Trump Continues To Make TV Money On 'Celebrity Apprentice'
TV Watch, Wayne Friedman - Monday, December 12, 2016
President-elect Donald Trump will continue to get NBC reality TV awareness ...
- Flaws Are Meaningless In A Show As Likable As Fox's 'Star'
TVBlog, Adam Buckman - Monday, December 12, 2016
New Fox drama "Star" traffics occasionally in gratuitous violence and vulgarity, a ...
- Golden Diss Of Netflix, Amazon? Not Hardly
VidBlog, P.J. Bednarski - Monday, December 12, 2016
The Hollywood Foreign Press Association announced nominees for the Golden Globes, a ...
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
Social Media & Marketing Daily, Wayne Friedman - Thursday, December 8, 2016
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, wi ...
- TV Viewing Patterns Intensify, Ratings Erode
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Research shows that the heaviest viewers of broadcast network TV in 20 ...
- ABC Ad Sales Head Wang To Retire
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
The 27-year veteran at the network, who ascended to president of advertisi ...
- Does Social Media Pressure On Fan TV Favorites Work?
TV Watch, Wayne Friedman - Friday, December 9, 2016
Amazon cancelled its original TV show "Good Girls Revolt", based on t ...
- 'Project Runway': TV's Relentless Engine Of Commerce
TVBlog, Adam Buckman - Friday, December 9, 2016
Week after week, "Project Runway" accommodates a mind-boggling array of in-show sponsorshi ...
- 3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget
Marketing: Entertainment, Bill Chamness - Thursday, December 8, 2016
For marketers, the Super Bowl is the great equalizer, providing common conte ...
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile Audiences
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocea ...