- Beepi To Run First TV Campaign
MAD, Larissa Faw - Monday, June 13, 2016
Developed with agency Kayser & Co, the "Zero To Happy" integrated campai ...
- Just A Matter Of Time Until Sanders Closes Up Shop
Red, White & Blog, Philip Rosenstein - Tuesday, June 14, 2016
While Vermont Sen. Bernie Sanders has pledged to fight for the Democrat ...
- The Best New Broadcast Pilots
Television News Daily, Steve Sternberg - Tuesday, June 14, 2016
I have now seen all the new fall and midseason broadcast netwo ...
- How (Not) To Cover A Massacre
TV Watch, Joe Mandese - Tuesday, June 14, 2016
I don't see how I can fill in for Wayne Friedman ...
- Candy Was Dandy, But ABC's New 'Uncle Buck' Is Just Creepy
TVBlog, Adam Buckman - Tuesday, June 14, 2016
Occasionally, a new TV show comes along to remind you that t ...
- Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
MAD, Steve McClellan - Sunday, June 12, 2016
While mobile continues to transform media usage, the consumption of all oth ...
- NEW! Dad Suffers Through 'Tween Pop' For His Daughter In Samsung S7 Ad
Out to Launch, Amy Corr - Friday, June 10, 2016
Dads do some crazy things if it means making their child happ ...
- Bloomberg's Content Service Plans To Triple Number Of Spanish-Language News Stories
Publishers Daily, Sara Guaglione - Monday, June 13, 2016
Bloomberg's Content Service is expanding its Spanish-language text news licensing offering, wi ...
- Analyst: Hulu OTT Service Projected At Wholesale Cost Of $34
Television News Daily, Wayne Friedman - Friday, June 10, 2016
With Hulu prepping a digital OTT service network, one media analyst believ ...
- Programmatic TV: Doesn't Work Perfectly, But Close Enough
Television News Daily, Wayne Friedman - Saturday, June 11, 2016
One-to-one marketing is still too hard for TV -- at the momen ...
- Buy Programmatic, Because You Can Make More
Television News Daily, Joe Mandese - Monday, June 13, 2016
Mark Twain famously said, "Buy land, they're not making it anymore," ...
- Media Mix: Going Backwards Can Mean Going Forward
Television News Daily, Wayne Friedman - Monday, June 13, 2016
As the digital media market matures, some marketers have gone back ...
- Elections, Debra Messing And TV News
TV Watch, Fern Siegel - Monday, June 13, 2016
For the most part, TV is becoming all Trump, all the ti ...
- No Butts About It: TNT Goes Edgy With 'Animal Kingdom'
TVBlog, Adam Buckman - Monday, June 13, 2016
Meet the next-door neighbors from hell -- the Cody family of th ...
- Buy Programmatic, Because You Can Make More
Show Daily, Joe Mandese - Saturday, June 11, 2016
Mark Twain famously said, "Buy land, they're not making it anymore," ...
- Putting The T- In TRPs: How Gildan Leveraged Programmatic To Target Better
Television News Daily, Joe Mandese - Saturday, June 11, 2016
At the MediaPost TV Summit, Levelwing's Steve Parker Jr. showed five spo ...
- IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
MediaDailyNews, Laurie Sullivan - Thursday, June 9, 2016
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reach ...
- NEW! Trusting A Used Car Salesman Is Tough, According To Subway
Out to Launch, Amy Corr - Thursday, June 9, 2016
No matter how delicious Subway's chicken sans antibiotics may be, a us ...
- CNET's 'Roadshow' Lands Jaguar Land Rover As Sponsor
Publishers Daily, Sara Guaglione - Thursday, June 9, 2016
Earlier this year, CNET launched a new auto destination site called Roadsho ...
- Modi Media Tackles Next-Generation TV Buying, Addressable And PTV
Real-Time Daily, Tobi Elkin - Friday, June 10, 2016
GroupM's Modi Media took center stage on Friday at MediaPost's TV Insid ...
- OTT May Be At 5%, But Don't Expect Any Immediate Solutions
Show Daily, Joe Mandese - Friday, June 10, 2016
Over-the-top platforms are a hot topic on Madison Avenue -- mainly becau ...
- Addressable TV: Though Still Young, Efficiencies Available
Show Daily, Wayne Friedman - Friday, June 10, 2016
Although addressable TV deals are still in the nascent stage, some dea ...
- Early Copa America Centenario TV Sports Results Score Big
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Univision Deportes, the sports division of Univision Communications, says viewing of t ...
- Agency Execs: Higher Regard For Digital TV/Video Platforms
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Some 71% of media agencies are seeing more interest in video sit ...
- Study: Increased TV Spending Yields Higher Sales For 12 Large Marketers
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Recent increased TV spending -- after a period of decline -- w ...
- Viacom 'Halfway Done' With Upfront, Pricing Up High Single Digits
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Viacom is moving earlier than other networks in inking its upfront ...
- Is TV Going To Die? Maybe, Sort Of -- Depends How You Define It
Television News Daily, Joe Mandese - Friday, June 10, 2016
"We don't even call it TV," said Keith Pieper, vice president-technology ...
- OTT May Be At 5%, But Don't Expect Any Immediate Solutions
Television News Daily, Joe Mandese - Friday, June 10, 2016
While agencies and brands are investing more heavily in OTT platforms, don ...
- Addressable TV: Though Still Young, Efficiencies Available
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Jamie Power, managing partner of Group M's pure-play addressable TV unit Mo ...
- Eyes Roll As Bearded Dave, Car Nut Jay Return To TV In Same Week
TVBlog, Adam Buckman - Friday, June 10, 2016
David Letterman and Jay Leno are reemerging next week to return ...