- The $735,000 Effective CPM
Show Daily, Joe Mandese - Thursday, June 9, 2016
When it comes to the 2016 Presidential campaign, the most effective C ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Show Daily, Joe Mandese - Thursday, June 9, 2016
GoDaddy is well known for its extravagant use of TV media buy ...
- Media Usage Nearing Saturation? Sleep Is In The Way
Show Daily, Wayne Friedman - Thursday, June 9, 2016
Media usage is topping out. Speaking at the MediaPost TV Insider Summi ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Show Daily, Joe Mandese - Thursday, June 9, 2016
The TV industry has been talking about addressability and precision targeting f ...
- Broadcasters' C3 Ratings Sink 5% In Total Day Viewing
Television News Daily, Wayne Friedman - Wednesday, June 8, 2016
Total day commercial TV ratings for the broadcast networks continued to sh ...
- Tracy Swedlow Of TV Of Tomorrow: 1990 Predictions Coming True Now
Television News Daily, Charlene Weisler - Wednesday, June 8, 2016
Tracy Swedlow, CEO, Founder, TMRW Corp., executive producer of The TV ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Television News Daily, Joe Mandese - Thursday, June 9, 2016
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Television News Daily, Joe Mandese - Thursday, June 9, 2016
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnic ...
- Media Usage Nearing Saturation?
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Media usage is topping out. Luke Stillman, vp digital intelligence, Magna Globa ...
- Do Media Kickbacks Have Any Effect On The Current TV Upfront Market?
TV Watch, Wayne Friedman - Thursday, June 9, 2016
The whole issue of agency kickbacks from media companies now comes rig ...
- Broadway's Big Night: Handicapping The Tony Awards
TVBlog, Adam Buckman - Thursday, June 9, 2016
Two things favor the Tony Awards this year, at least in theor ...
- NEW! State Farm Rebrands, Focuses On Positive Things In Life
Out to Launch, Amy Corr - Tuesday, June 7, 2016
A haircut that fights cancer. Virtual reality shows destruction in Syria. Let ...
- OppenheimerFunds Launches Comical Investment Ads
Out to Launch, Amy Corr - Wednesday, June 8, 2016
OppenheimerFunds launched a trio of 15-second ads that are part of i ...
- Miller Lite Spelled Differently For A Reason
Out to Launch, Amy Corr - Wednesday, June 8, 2016
Miller Lite is "Spelled Different, Because It's Brewed Different." In a ...
- Web Surfing And TV Watching Going Hand-In-Hand
Research Brief, Jack Loechner - Wednesday, June 8, 2016
this year, 182.9 million Americans will use the internet while watching ...
- Discovery's Stock Takes Hit, Downgraded By Analyst
Television News Daily, Wayne Friedman - Tuesday, June 7, 2016
Discovery's stock fell around 4% yesterday in early trading to $27.68. Bernste ...
- Most New Broadcast Series Will Flop - Here's Why
Television News Daily, Steve Sternberg - Wednesday, June 8, 2016
But as the broadcast networks tout themselves as the best advertising vehicl ...
- North American SVOD Revenue Forecast: Rapid Growth Over Next 5 Years
Television News Daily, Wayne Friedman - Tuesday, June 7, 2016
Digital TV Research expects U.S. OTT revenues to soar 43% in fi ...
- Good Grief
TV Everywhere, J. Max Robins - Wednesday, June 8, 2016
Indulge me. This may be wishful or magical thinking on my par ...
- Rejecting Political Ads? TV Doesn't Have That Luxury
TV Watch, Wayne Friedman - Wednesday, June 8, 2016
What will TV networks and TV stations do when Donald Trump com ...
- 'BrainDead' On CBS: 'Comic Thriller' Lacks Laughs, Thrills
TVBlog, Adam Buckman - Wednesday, June 8, 2016
CBS is billing its new political series "BrainDead" as a "comic thrille ...
- How About A Golden Age Of Advertising?
MediaDailyNews, Gary Holmes - Monday, June 6, 2016
This year's upfronts produced the usual amount of hand-wringing about the futu ...
- 'Walking Dead,' 'Empire' Most Tweeted Series Of TV Season
Television News Daily, Wayne Friedman - Monday, June 6, 2016
For the TV season, running from August 31, 2015 through May 2 ...
- Traditional TV Beats Pure-Play Digital Media In Audience Usage
Television News Daily, Wayne Friedman - Monday, June 6, 2016
Looking at all total day TV multi-screen platforms -- including traditional TV-relat ...
- Aussie Pols Dump TV For Facebook Debate
The Social Graf, Erik Sass - Tuesday, June 7, 2016
It's a sign of the times: this week politicians in Australia decid ...
- Netflix Would Gain From Wide-Scale Set-Top Carriage -- Will Pay TV Providers Also Benefit?
TV Watch, Wayne Friedman - Tuesday, June 7, 2016
Netflix would love to get more traditional pay TV carriage through addi ...
- Two New Sitcoms Demonstrate How Basic Cable Does Comedy Differently
TVBlog, Adam Buckman - Tuesday, June 7, 2016
These two new comedies indicate that most of the new ideas a ...
- Ritz Debuting New 'Life's Rich' Creative
Marketing Daily, Karlene Lukovitz - Monday, June 6, 2016
The campaign positions the crackers as an affordable indulgence by showing th ...
- Movies, Autos Spend Big For Game One Of NBA Finals
Television News Daily, Wayne Friedman - Friday, June 3, 2016
Strong movie marketing and automotive spending marked the start of the N ...
- 4 Ways The Quest For Quality Will Reshape OTT
Television News Daily, Ted Middleton - Monday, June 6, 2016
OTT insiders agree: quality is the main differentiator between providers in o ...