- Early Copa America Centenario TV Sports Results Score Big
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Univision Deportes, the sports division of Univision Communications, says viewing of t ...
- Agency Execs: Higher Regard For Digital TV/Video Platforms
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Some 71% of media agencies are seeing more interest in video sit ...
- Study: Increased TV Spending Yields Higher Sales For 12 Large Marketers
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Recent increased TV spending -- after a period of decline -- w ...
- Viacom 'Halfway Done' With Upfront, Pricing Up High Single Digits
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Viacom is moving earlier than other networks in inking its upfront ...
- Is TV Going To Die? Maybe, Sort Of -- Depends How You Define It
Television News Daily, Joe Mandese - Friday, June 10, 2016
"We don't even call it TV," said Keith Pieper, vice president-technology ...
- OTT May Be At 5%, But Don't Expect Any Immediate Solutions
Television News Daily, Joe Mandese - Friday, June 10, 2016
While agencies and brands are investing more heavily in OTT platforms, don ...
- Addressable TV: Though Still Young, Efficiencies Available
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Jamie Power, managing partner of Group M's pure-play addressable TV unit Mo ...
- Eyes Roll As Bearded Dave, Car Nut Jay Return To TV In Same Week
TVBlog, Adam Buckman - Friday, June 10, 2016
David Letterman and Jay Leno are reemerging next week to return ...
- Obama Tells Fallon He's Worried About GOP
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, June 9, 2016
Speaking on "The Tonight Show With Jimmy Fallon," President Obama discussed t ...
- NEW! Animated Short From Seed Matters To World: 'Our Food System Is F*cked'
Out to Launch, Amy Corr - Wednesday, June 8, 2016
Seed Matters, an initiative from the Clif Bar Family Foundation, launched "M ...
- The $735,000 Effective CPM
Show Daily, Joe Mandese - Thursday, June 9, 2016
When it comes to the 2016 Presidential campaign, the most effective C ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Show Daily, Joe Mandese - Thursday, June 9, 2016
GoDaddy is well known for its extravagant use of TV media buy ...
- Media Usage Nearing Saturation? Sleep Is In The Way
Show Daily, Wayne Friedman - Thursday, June 9, 2016
Media usage is topping out. Speaking at the MediaPost TV Insider Summi ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Show Daily, Joe Mandese - Thursday, June 9, 2016
The TV industry has been talking about addressability and precision targeting f ...
- Broadcasters' C3 Ratings Sink 5% In Total Day Viewing
Television News Daily, Wayne Friedman - Wednesday, June 8, 2016
Total day commercial TV ratings for the broadcast networks continued to sh ...
- Tracy Swedlow Of TV Of Tomorrow: 1990 Predictions Coming True Now
Television News Daily, Charlene Weisler - Wednesday, June 8, 2016
Tracy Swedlow, CEO, Founder, TMRW Corp., executive producer of The TV ...
- GoDaddy's Fischer: Forget Attribution, Think 'Contribution'
Television News Daily, Joe Mandese - Thursday, June 9, 2016
In an opening keynote at MediaPost's TV Insider Summit, Eric Fischer call ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Television News Daily, Joe Mandese - Thursday, June 9, 2016
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnic ...
- Media Usage Nearing Saturation?
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Media usage is topping out. Luke Stillman, vp digital intelligence, Magna Globa ...
- Do Media Kickbacks Have Any Effect On The Current TV Upfront Market?
TV Watch, Wayne Friedman - Thursday, June 9, 2016
The whole issue of agency kickbacks from media companies now comes rig ...
- Broadway's Big Night: Handicapping The Tony Awards
TVBlog, Adam Buckman - Thursday, June 9, 2016
Two things favor the Tony Awards this year, at least in theor ...
- NEW! State Farm Rebrands, Focuses On Positive Things In Life
Out to Launch, Amy Corr - Tuesday, June 7, 2016
A haircut that fights cancer. Virtual reality shows destruction in Syria. Let ...
- OppenheimerFunds Launches Comical Investment Ads
Out to Launch, Amy Corr - Wednesday, June 8, 2016
OppenheimerFunds launched a trio of 15-second ads that are part of i ...
- Miller Lite Spelled Differently For A Reason
Out to Launch, Amy Corr - Wednesday, June 8, 2016
Miller Lite is "Spelled Different, Because It's Brewed Different." In a ...
- Web Surfing And TV Watching Going Hand-In-Hand
Research Brief, Jack Loechner - Wednesday, June 8, 2016
this year, 182.9 million Americans will use the internet while watching ...
- Discovery's Stock Takes Hit, Downgraded By Analyst
Television News Daily, Wayne Friedman - Tuesday, June 7, 2016
Discovery's stock fell around 4% yesterday in early trading to $27.68. Bernste ...
- Most New Broadcast Series Will Flop - Here's Why
Television News Daily, Steve Sternberg - Wednesday, June 8, 2016
But as the broadcast networks tout themselves as the best advertising vehicl ...
- North American SVOD Revenue Forecast: Rapid Growth Over Next 5 Years
Television News Daily, Wayne Friedman - Tuesday, June 7, 2016
Digital TV Research expects U.S. OTT revenues to soar 43% in fi ...
- Good Grief
TV Everywhere, J. Max Robins - Wednesday, June 8, 2016
Indulge me. This may be wishful or magical thinking on my par ...
- Rejecting Political Ads? TV Doesn't Have That Luxury
TV Watch, Wayne Friedman - Wednesday, June 8, 2016
What will TV networks and TV stations do when Donald Trump com ...