- NBA Playoffs Keep TNT, ESPN In Top Position
Television News Daily, Wayne Friedman - Saturday, June 4, 2016
TNT averaged 2.8 million prime-time viewers, with ESPN next at 2.1 millio ...
- Traditional News Publishers Have Online Consumer Worries; Linear TV News, Not So Much
TV Watch, Wayne Friedman - Monday, June 6, 2016
If premium media is moving to digital platforms, marketers better quickly figu ...
- In Bygone Era Of Big Media Stars, Ali Was The Greatest
TVBlog, Adam Buckman - Monday, June 6, 2016
When a person became a media star back then, you truly fe ...
- Allstate's Black Cat To Predict Soccer Tournament Losses
Marketing Daily, Tanya Gazdik - Thursday, June 2, 2016
Fans can follow Soy La Mala Suerte on Facebook and Twitter ...
- Traditional Ads Flat, Local Digital Forecast To Hit $71B In 5 Years
MediaDailyNews, Wayne Friedman - Thursday, June 2, 2016
Traditional local advertising will remain flat in the next five years ...
- 'Family Circle,' 'MasterChef' Expand Partnership
Publishers Daily, Sara Guaglione - Thursday, June 2, 2016
Family Circle and "MasterChef" have launched a new consumer sweepstakes called "Sa ...
- Warner Bros. Starts New Digital Network Unit
Television News Daily, Wayne Friedman - Thursday, June 2, 2016
Craig Hunegs, president of business and strategy for Warner Bros. Television Grou ...
- TV Production Chiefs Out, While Premium Content Held In Even Higher Regard
TV Watch, Wayne Friedman - Friday, June 3, 2016
TV studio production chiefs have always had a difficult job -- b ...
- Nothing Is Sacred As 'UnREAL' Returns For Its Second Season
TVBlog, Adam Buckman - Friday, June 3, 2016
"UnREAL," an over-the-top scripted satire of an unscripted reality TV show inspir ...
- Realtor.com Brings Back Elizabeth Banks
Marketing Daily, Tanya Gazdik - Wednesday, June 1, 2016
"Our primary goal this year is to demonstrate why realtor.com is consumer ...
- Awareness Growing For 4K TV
Marketing Daily, Aaron Baar - Wednesday, June 1, 2016
More than half of consumers (52%) are aware of the televisions, wi ...
- Fruit Drink POM Signs Branded Deal For Another 'American Ninja Warrior' Season
Television News Daily, Wayne Friedman - Wednesday, June 1, 2016
The pomegranate juice drink will feature on-air integrations, a digital sweepstakes, a ...
- SVOD Customers Near Max For Monthly Payments
Television News Daily, Wayne Friedman - Wednesday, June 1, 2016
Netflix and Amazon Prime video customers are close to paying the maxim ...
- More C7-Driven Media Buys? Next, Look For Data-Driven Deals
TV Watch, Wayne Friedman - Thursday, June 2, 2016
With this year's upfront, expectations are high -- or at least high ...
- Key Dates To Know As Battle For Presidency Heads Into Summer
TVBlog, Adam Buckman - Thursday, June 2, 2016
The fall TV season will just be getting underway when it wi ...
- Breaking Free Of The :30 Spot: Why Long-Form Content Works On The Smaller Screen
MediaDailyNews, Chuck Moran - Wednesday, June 1, 2016
Savvy marketers are taking note of consumers' willingness to watch long-form vid ...
- The World Of Data Fusion: Q&A With Clypd's Pete Doe
MediaDailyNews, Charlene Weisler - Tuesday, May 31, 2016
Pete Doe, chief research officer, clypd, is an expert in data fusi ...
- Nikon To Photographers: 'Show Your Love Some Love'
Out to Launch, Amy Corr - Wednesday, June 1, 2016
Nikon launched "Show Your Love Some Love," a TV campaign that tel ...
- MTV Encourages Political Awareness With 'Elect This' Initiative
Red, White & Blog, Philip Rosenstein - Wednesday, June 1, 2016
A new MTV initiative, "Elect This," launched this morning. It aims ...
- Traditional TV vs. Streaming Video; It's In The Eyes/Age Of The Viewer
Research Brief, Jack Loechner - Wednesday, June 1, 2016
Viewers prefer digital video to primetime TV. The actual results did sh ...
- Tru Optik Taps Scott As CRO
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
Looking to boost its TV-media executive ranks, Tru Optik, audience measurement a ...
- Why Declining Ratings Don't Matter (To The Networks)
Television News Daily, Steve Sternberg - Wednesday, June 1, 2016
If you ask any broadcast network executive whether they would rather lo ...
- NBA Networks Slam Dunk $436 Million In Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenu ...
- CBS TV Signs With Content Recommendation Network Revcontent
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
CBS' shows in the deal include "Entertainment Tonight," "Inside Edition," "The Doctors ...
- Politicians: They Watch And Wait
TV Everywhere, J. Max Robins - Wednesday, June 1, 2016
Deep inside a terrific New York magazine profile this week of Hilla ...
- Holding Content Marketing To Higher Standards: Like Making Real Revenues
TV Watch, Wayne Friedman - Wednesday, June 1, 2016
Maybe your brand entertainment content needs to be good enough not ju ...
- AMC Cooking Drama 'Feed The Beast' Has Too Many Ingredients
TVBlog, Adam Buckman - Wednesday, June 1, 2016
"Feed the Beast" is a drama series about two guys who dre ...
- Bullseye! To Make Ads Resonate, Put Them In Line Of Sight
MediaDailyNews, Brian McAllister - Tuesday, May 31, 2016
Today's online world of long scrolling pages, multiple image slide shows a ...
- FCC Urged To Craft New Privacy Regs For Unlocked Cable Boxes
PolicyBlog, Wendy Davis - Tuesday, May 31, 2016
The FCC should refine its proposal for new set-top box rules ...
- A New Hulu OTT Service: Broadcast, Cable Reach Key Viewers
Television News Daily, Wayne Friedman - Friday, May 27, 2016
MoffettNathanson Research believes Hulu has an advantage in building a successful nation ...