Nikon launched "Show Your Love Some Love," a TV
campaign that tells smartphone photogs that important people and events deserve better than smartphone-quality pictures. In a world full of liking, show the things you love some loving. The ad begins
with strangers placing "like" post-its on anything and anyone they cross paths with. When one man returns home, he pulls out the big guns, his Nikon camera, to take pictures of his wife.
Watch it here, created by
Cramer-Krasselt New York.