- Tru Optik Taps Scott As CRO
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
Looking to boost its TV-media executive ranks, Tru Optik, audience measurement a ...
- Why Declining Ratings Don't Matter (To The Networks)
Television News Daily, Steve Sternberg - Wednesday, June 1, 2016
If you ask any broadcast network executive whether they would rather lo ...
- NBA Networks Slam Dunk $436 Million In Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
NBA's networks TNT, ESPN and ABC all witnessed higher national advertising revenu ...
- CBS TV Signs With Content Recommendation Network Revcontent
Television News Daily, Wayne Friedman - Tuesday, May 31, 2016
CBS' shows in the deal include "Entertainment Tonight," "Inside Edition," "The Doctors ...
- Politicians: They Watch And Wait
TV Everywhere, J. Max Robins - Wednesday, June 1, 2016
Deep inside a terrific New York magazine profile this week of Hilla ...
- Holding Content Marketing To Higher Standards: Like Making Real Revenues
TV Watch, Wayne Friedman - Wednesday, June 1, 2016
Maybe your brand entertainment content needs to be good enough not ju ...
- AMC Cooking Drama 'Feed The Beast' Has Too Many Ingredients
TVBlog, Adam Buckman - Wednesday, June 1, 2016
"Feed the Beast" is a drama series about two guys who dre ...
- Bullseye! To Make Ads Resonate, Put Them In Line Of Sight
MediaDailyNews, Brian McAllister - Tuesday, May 31, 2016
Today's online world of long scrolling pages, multiple image slide shows a ...
- FCC Urged To Craft New Privacy Regs For Unlocked Cable Boxes
PolicyBlog, Wendy Davis - Tuesday, May 31, 2016
The FCC should refine its proposal for new set-top box rules ...
- A New Hulu OTT Service: Broadcast, Cable Reach Key Viewers
Television News Daily, Wayne Friedman - Friday, May 27, 2016
MoffettNathanson Research believes Hulu has an advantage in building a successful nation ...
- Viacom Stock Climbs Sharply, Amidst Leadership Battles
Television News Daily, Wayne Friedman - Friday, May 27, 2016
Amidst all the bickering and finger-pointing over the future of Viacom, investo ...
- Forget Ratings: Reach, Size, Commercial Share Will Be Next TV Metrics
TV Watch, Wayne Friedman - Tuesday, May 31, 2016
Will the future of big media companies be all about scale a ...
- Warning: 'Maya & Marty' Threatens To Revive The Variety Show
TVBlog, Adam Buckman - Tuesday, May 31, 2016
The idea of a variety show revival comes up occasionally when ...
- Some Publishers Blazing Trail With Still-Nascent Attention Metrics
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
AdExchanger's Allison Schiff reports that some publishers are beginning to embrace attenti ...
- TV Audience Fragmentation And Metrics Issues: One Step Forward...
Audience Buying Insider, Karlene Lukovitz - Friday, May 27, 2016
The past week saw two developments that, while not directly connected, spe ...
- Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop
Mad Blog, - Thursday, May 26, 2016
Every industry has its absurdities, and also its cynical insiders who ...
- NEW! Johnsonville Creates Ads Based On Employee's Ideas
Out to Launch, Amy Corr - Thursday, May 26, 2016
Everyone's a critic -- and also has the ideal ad campaign f ...
- Clinton's Ad Strategy Begins By Attacking Trump's Treatment Of Women
Red, White & Blog, Philip Rosenstein - Friday, May 27, 2016
Last week, the pro-Clinton group Priorities USA released two anti-Trump ads focus ...
- Dish Network Adds Digital Video Device To Up Mobile Storage
Television News Daily, Wayne Friedman - Thursday, May 26, 2016
Dish Network has added a portable digital video device to its arr ...
- NBC's 'Sunday Night Football' Scores As Most-Viewed TV Broadcast Series Again
Television News Daily, Wayne Friedman - Thursday, May 26, 2016
Four of the top 10 most-viewed prime-time network shows among key 18- ...
- Including Sports In Ratings Totals: It's All TV, Isn't It?
TV Watch, Wayne Friedman - Friday, May 27, 2016
All TV networks want to massage their story this time of yea ...
- How Do You Spell Great TV? S-p-e-l-l-i-n-g B-e-e
TVBlog, Adam Buckman - Friday, May 27, 2016
The final round of the annual Scripps National Spelling Bee on ES ...
- Sanders, Clinton Ads Hit Airwaves As California Primary Looms
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, May 26, 2016
As we reach the tail end of primary season and approach t ...
- Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
MediaDailyNews, Joe Mandese - Thursday, May 26, 2016
Pure-play digital media companies ranked among the top 30 largest media supplie ...
- NEW! Secret Deodorant Turns Tables On Women & Marriage Proposals
Out to Launch, Amy Corr - Wednesday, May 25, 2016
Who says women can't propose? Secret deodorant breaks down that barrier ...
- 'Billboard' Debuts Original Video Series 'Charts Center'
Publishers Daily, Sara Guaglione - Wednesday, May 25, 2016
Billboard has launched its first original video series, inspired by the brand ...
- Turner Classic Movies Taps Millennial Vazquez As Host
Television News Daily, Phyllis Fine - Wednesday, May 25, 2016
Turner Classic Movies (TCM) announced the third regular on-air host hired ...
- Summer Movies Shift TV Spend To Higher Levels
Television News Daily, Wayne Friedman - Wednesday, May 25, 2016
Walt Disney Co.'s "Alice Through The Looking Glass" has placed $20.8 milli ...
- Lionsgate Posts Surprise Q4 Profitability, TV Revs Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2016
Surprise profits and record-setting TV revenues for Lionsgate rocketed up the company ...
- Once A TV Backwater, Summer's A Season For Award-Winning Shows
TVBlog, Adam Buckman - Thursday, May 26, 2016
Once upon a time, summer was a time for reruns. Now ...