- At Fox Upfront, What's Old Is New
Television News Daily, Adam Buckman - Monday, May 16, 2016
Fox executives emphasized a fairly large number of new series for fa ...
- MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad Currency
Television News Daily, Joe Mandese - Tuesday, May 17, 2016
Canoe, the cable TV industry's ad tech developer, has gotten an importa ...
- Upfront Network Execs Downgrade Digital Competition
TV Watch, Wayne Friedman - Tuesday, May 17, 2016
So far this upfront week, two TV network presentations, NBC's and Fox' ...
- Cranston Goes 'All The Way' With LBJ, But Will You?
TVBlog, Adam Buckman - Tuesday, May 17, 2016
Despite some flaws, and what I assume are some historical inaccuracies, th ...
- Screenvision Upfront Stresses 'Impact' Of The Moviegoing Experience
MediaPost Live, Adam Buckman - Friday, May 13, 2016
Screenvision Media made a persuasive case for consideration by advertisers in ...
- Telemundo Targets Millennials: Partners With BuzzFeed, Mashable, Vox
Publishers Daily, Sara Guaglione - Friday, May 13, 2016
'Mashable' and Telemundo will expand the network's El Pulso news and informati ...
- Visible World Integrates SSP SintecMedia, Will Accelerate Audience-Based TV Supply
Real-Time Daily, Joe Mandese - Monday, May 16, 2016
In a move that will accelerate access to programmatic TV inventory, Comcast ...
- With Eye On Rival Univision, Telemundo Outlines Upfront Program Strategy
Television News Daily, Adam Buckman - Sunday, May 15, 2016
The Spanish-language network owned by NBCUniversal is "closing the gap" with Univisio ...
- TV Viewership Erosion Sinks 4% in C3 Adult Ratings
Television News Daily, Wayne Friedman - Friday, May 13, 2016
Heading into the upfront TV market, overall TV viewership erosion stands ...
- Univision Upfront Previews New Comedies, Dramas
Television News Daily, Adam Buckman - Friday, May 13, 2016
The shows are earmarked for various UCI-owned networks, including Univision, the longti ...
- Viacom Unveils 'Datafront,' Will Dive Into Messy 'Convergent' Issues
Television News Daily, Joe Mandese - Monday, May 16, 2016
It may lack the star power and bottomless shrimp cocktail bowls ...
- Mixed Messages: Millennials React Different Ways To Ads
TV Watch, Wayne Friedman - Monday, May 16, 2016
You may be excited about new program/content choices everywhere. But what abo ...
- Media Should Point Finger At Itself When Explaining Trump's Rise
TVBlog, Adam Buckman - Monday, May 16, 2016
For many in the portion of the electorate that has lined ...
- Rob Portman Makes Largest Senate Ad Buy Yet
Around the Net In Marketing Politics, Philip Rosenstein - Friday, May 13, 2016
Incumbent Sen. Rob Portman (R-Ohio) has made the largest ad buy ...
- Sacramento Kings Rebrand Franchise
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
"Throughout the development process of the new visual identity, we worked ...
- Allstate Repositions Brand In Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
The integrated campaign positions Allstate in a fresh and interesting way a ...
- Here's A Thought: Stop Getting Your News From Facebook
MediaDailyNews, George Simpson - Thursday, May 12, 2016
Gizmodo threw Facebook under the bus, reporting that the team that ru ...
- Mashable's Big Facebook Plans, Will Share Platforms With Turner
Online Video Daily, P.J. Bednarski - Friday, May 13, 2016
At its NewFronts presentation this afternoon, Mashable is expected to announce ...
- GroupM's Rob Norman: What's The Scroll Worth?
RTBlog, Tobi Elkin - Friday, May 13, 2016
GroupM has led the conversation about viewability. GroupM Chief Digital Officer R ...
- National TV Market Strong, Second Half Raises Concerns
Television News Daily, Wayne Friedman - Thursday, May 12, 2016
Although total national TV advertising grew 4% in the first quarter ...
- Millennials Will 'Never Watch' TV, So What Device Will They Watch While Multitasking?
TV Watch, Wayne Friedman - Friday, May 13, 2016
What if I told you younger TV viewers would "never watch televisio ...
- Reflections On Morley Safer's Retirement From '60 Minutes'
TVBlog, Adam Buckman - Friday, May 13, 2016
More than any other broadcast network, CBS has a knack for keepi ...
- Charter Gets Final Approval To Acquire Time Warner Cable
Daily Online Examiner, Wendy Davis - Thursday, May 12, 2016
Charter's bid to acquire Time Warner Cable cleared its final regulatory hurd ...
- Authenticity Overtakes Aspirations In Online Video Ads
Online Video Daily, Laurie Sullivan - Wednesday, May 11, 2016
Females tend to rely more on word of mouth and social med ...
- NEW! Amusement Park Sells Bottled Screams In A Jar
Out to Launch, Amy Corr - Wednesday, May 11, 2016
This feels like buying bottled air. Mundo Aventura is a popular theme pa ...
- Turner's 'ELEAGUE' Gets 3 Major Sponsors
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competiti ...
- CBS Bests Rivals For Prime-Time Viewers
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Just a few weeks before the 2015-2016 broadcast season ends, CBS lea ...
- Amazon Covers Many TV-Video Bases. What's The Downside?
TV Watch, Wayne Friedman - Thursday, May 12, 2016
Already well into the OTT platform business with Amazon Prime Video f ...
- ID Briefly Puts Away Its Knives For New Docu-Series About Vegas DAs
TVBlog, Adam Buckman - Thursday, May 12, 2016
The Las Vegas DA's office allowed camera crews to follow its prosecuto ...
- Disney Misses On Earnings, Stock Sinks In After-Market Trading
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2016
For the first time in years, Disney earnings fell short of estimate ...