- Viacom Unveils 'Datafront,' Will Dive Into Messy 'Convergent' Issues
Television News Daily, Joe Mandese - Monday, May 16, 2016
It may lack the star power and bottomless shrimp cocktail bowls ...
- Mixed Messages: Millennials React Different Ways To Ads
TV Watch, Wayne Friedman - Monday, May 16, 2016
You may be excited about new program/content choices everywhere. But what abo ...
- Media Should Point Finger At Itself When Explaining Trump's Rise
TVBlog, Adam Buckman - Monday, May 16, 2016
For many in the portion of the electorate that has lined ...
- Rob Portman Makes Largest Senate Ad Buy Yet
Around the Net In Marketing Politics, Philip Rosenstein - Friday, May 13, 2016
Incumbent Sen. Rob Portman (R-Ohio) has made the largest ad buy ...
- Sacramento Kings Rebrand Franchise
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
"Throughout the development process of the new visual identity, we worked ...
- Allstate Repositions Brand In Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
The integrated campaign positions Allstate in a fresh and interesting way a ...
- Here's A Thought: Stop Getting Your News From Facebook
MediaDailyNews, George Simpson - Thursday, May 12, 2016
Gizmodo threw Facebook under the bus, reporting that the team that ru ...
- Mashable's Big Facebook Plans, Will Share Platforms With Turner
Online Video Daily, P.J. Bednarski - Friday, May 13, 2016
At its NewFronts presentation this afternoon, Mashable is expected to announce ...
- GroupM's Rob Norman: What's The Scroll Worth?
RTBlog, Tobi Elkin - Friday, May 13, 2016
GroupM has led the conversation about viewability. GroupM Chief Digital Officer R ...
- National TV Market Strong, Second Half Raises Concerns
Television News Daily, Wayne Friedman - Thursday, May 12, 2016
Although total national TV advertising grew 4% in the first quarter ...
- Millennials Will 'Never Watch' TV, So What Device Will They Watch While Multitasking?
TV Watch, Wayne Friedman - Friday, May 13, 2016
What if I told you younger TV viewers would "never watch televisio ...
- Reflections On Morley Safer's Retirement From '60 Minutes'
TVBlog, Adam Buckman - Friday, May 13, 2016
More than any other broadcast network, CBS has a knack for keepi ...
- Charter Gets Final Approval To Acquire Time Warner Cable
Daily Online Examiner, Wendy Davis - Thursday, May 12, 2016
Charter's bid to acquire Time Warner Cable cleared its final regulatory hurd ...
- Authenticity Overtakes Aspirations In Online Video Ads
Online Video Daily, Laurie Sullivan - Wednesday, May 11, 2016
Females tend to rely more on word of mouth and social med ...
- NEW! Amusement Park Sells Bottled Screams In A Jar
Out to Launch, Amy Corr - Wednesday, May 11, 2016
This feels like buying bottled air. Mundo Aventura is a popular theme pa ...
- Turner's 'ELEAGUE' Gets 3 Major Sponsors
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competiti ...
- CBS Bests Rivals For Prime-Time Viewers
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Just a few weeks before the 2015-2016 broadcast season ends, CBS lea ...
- Amazon Covers Many TV-Video Bases. What's The Downside?
TV Watch, Wayne Friedman - Thursday, May 12, 2016
Already well into the OTT platform business with Amazon Prime Video f ...
- ID Briefly Puts Away Its Knives For New Docu-Series About Vegas DAs
TVBlog, Adam Buckman - Thursday, May 12, 2016
The Las Vegas DA's office allowed camera crews to follow its prosecuto ...
- Disney Misses On Earnings, Stock Sinks In After-Market Trading
MediaDailyNews, Wayne Friedman - Tuesday, May 10, 2016
For the first time in years, Disney earnings fell short of estimate ...
- IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Online Video Daily, Joe Mandese - Wednesday, May 11, 2016
"Regular viewers" of original digital video programming have grown to 63 milli ...
- NEW! Subaru Canada Encourages Stargazing With #SubaruDarkSky
Out to Launch, Amy Corr - Tuesday, May 10, 2016
Protect yourself with the Trump Clause. "Are you my grandma?" Let's lau ...
- Gatorade To Lionel Messi: 'Don't Go Down'
Out to Launch, Amy Corr - Wednesday, May 11, 2016
Gatorade launched "Don't Go Down," a global video starring soccer phenom Lion ...
- Meet Zoe, A Candidate For President... In 2064.
Out to Launch, Amy Corr - Wednesday, May 11, 2016
Take a look at the cutest candidate for president. Her name ...
- TruTV Beefs Up Programming, Reduces Commercials For Upfront
Television News Daily, Adam Buckman - Tuesday, May 10, 2016
Turner-owned TruTV will enter the upfront sales season with three new serie ...
- Tribune Media's Core Ad Revs Make Small Gains, Profits Sink
Television News Daily, Wayne Friedman - Tuesday, May 10, 2016
Tribune Media's core advertising made small gains in its first-quarter reporting perio ...
- Newsy NewFront Presents 3 New Shows, Touts Multiplatform Reach
Television News Daily, Adam Buckman - Tuesday, May 10, 2016
The company announced three new long-form programs, and promoted its short-form ne ...
- WWE Network Wins Subscribers, Higher Revenues
Television News Daily, Wayne Friedman - Tuesday, May 10, 2016
WWE says its OTT channel WWE Network averaged 1.29 million paid subscribe ...
- Illogical Entertainment Consumer Brain: A la Carte TV Is Dead
TV Watch, Wayne Friedman - Wednesday, May 11, 2016
So much for true a la carte traditional TV cable networks ...
- Final Upfront Week Isn't The Big Bang It Used To Be
TVBlog, Adam Buckman - Wednesday, May 11, 2016
This season of presentations has been going on since March 2. Fr ...