- 21st Century Fox Splits Media Chores After Long Review
MAD, Steve McClellan - Wednesday, May 18, 2016
Incumbent Zenith has been retained to handle buying for the film a ...
- U.S. Ad Volume Declines From March, But Posts Biggest April To Date
MediaDailyNews, Joe Mandese - Thursday, May 19, 2016
Despite reports on a tightening of the so-called "scatter" marketplace heading in ...
- In Really Stupid Move, DDB New Zealand Spams Twitter Users With 'Game Of Thrones' Promotion
Mediapsssst, Richard Whitman - Wednesday, May 18, 2016
I mean, you really have to wonder what goes through a person ...
- NEW! Dutch Insurance Company Illustrates Voice-Activated Car Commands That Go Wrong
Out to Launch, Amy Corr - Wednesday, May 18, 2016
Dutch insurance company Centraal Beheer Achmea celebrates its 30th anniversary working wi ...
- Screen Play: VAB Has Them Big And Small, Absorbs Cinema Ad Council
Television News Daily, Wayne Friedman - Friday, May 13, 2016
Expanding the scope of its video trade efforts, the Video Advertising Bure ...
- Pay TV Providers Get Tepid Q1
Television News Daily, Wayne Friedman - Wednesday, May 18, 2016
Traditional pay TV providers had a mixed first quarter when looking ...
- Modest Rises In National TV Spend, Digital Soars
Television News Daily, Wayne Friedman - Wednesday, May 18, 2016
Scatter advertising revenue rose 8% in April -- 13% for cable networ ...
- CBS Adds 6 Shows To Fall Lineup, Tops Rivals In 18-49
Television News Daily, Wayne Friedman - Wednesday, May 18, 2016
"This has been one of the most difficult scheduling years ever," sa ...
- A Young Media Person's Guide To Evaluating Pilots
Television News Daily, Steve Sternberg - Wednesday, May 18, 2016
Anyone who says they predicted "Friends," "Grey's Anatomy," "American Idol," "Scandal," "T ...
- Turner's Upfront Vow: Will Reduce Commercials, Joins Industry Trend
Television News Daily, Adam Buckman - Wednesday, May 18, 2016
"The consumer experience must come first," said Donna Speciale, president of ...
- Louis C.K.: Way OK In Owning His Digital Destiny
TV Everywhere, J. Max Robins - Thursday, May 19, 2016
When Louis C.K. streamed his new drama "Horace and Pete" sans a ...
- ESPN's Chances To Make The Big OTT Transition? Better Than You Might Think
TV Watch, Wayne Friedman - Thursday, May 19, 2016
Can the likes of ESPN really make the transition to a stand-alon ...
- Nobody Really Cared About Megyn Kelly's Sit-Down With Trump
TVBlog, Adam Buckman - Thursday, May 19, 2016
It was the long-awaited sit-down of the two battling media personalities ...
- Apples, Oranges, Streaming And TV
VidBlog, P.J. Bednarski - Thursday, May 19, 2016
"The Wall Street Journal" notes that some of the comparative figures offer ...
- What Is State-Of-Mind Targeting? Q&A With Engage:BDR's Dhanik
MediaDailyNews, Charlene Weisler - Tuesday, May 17, 2016
Ted Dhanik, CEO of engage:BDR, on the future of traditional TV a ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2016
As part of its "datafront" event later today, Viacom will announce ...
- Univision Upfront Includes Netflix Deal To Co-Produce 'El Chapo' Series
MediaPost Live, Adam Buckman - Tuesday, May 17, 2016
The series will be produced by Netflix and Story House, a producti ...
- NEW! Sensodyne Australia Likens Cold Drinks To Icebergs
Out to Launch, Amy Corr - Tuesday, May 17, 2016
Soccer fans micro-chipped for easy access to games. Bottled screams. Let's lau ...
- Burger King France Reveals Surprising End Of McDonald's Ad
Out to Launch, Amy Corr - Wednesday, May 18, 2016
Burger King France sees what you're doing, McDonald's France, and has qui ...
- Amazon Adds Alexa Voice Assistant To Fire TV
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Amazon announced Tuesday plans to add Alexa voice features to Fire T ...
- National TV Ad Loads Grow
Television News Daily, Wayne Friedman - Tuesday, May 17, 2016
In April 2016, analysis of Nielsen data from Pivotal Research Group sho ...
- New ABC Programming Chief Orders 5 New Fall Shows, 9 Overall
Television News Daily, Wayne Friedman - Tuesday, May 17, 2016
ABC ranks in fourth place among the four big English-language broadcast networ ...
- Days Of Future TV Past: Big Upfronts Continue To Shift Slowly
TV Watch, Wayne Friedman - Wednesday, May 18, 2016
Cut your fast-forwarding back on your new TV-video upfront market. Think slow-forwardi ...
- With The End Of 'Mike & Molly,' TV Loses Melissa McCarthy To The Movies
TVBlog, Adam Buckman - Wednesday, May 18, 2016
Were you among the 8.45 million who tuned in to see wh ...
- Lincoln Stays With McConaughey For MKZ Launch
Marketing Daily, Tanya Gazdik - Monday, May 16, 2016
"He is a natural fit with Lincoln and where we are goi ...
- Videology, White Ops Say They Blocked More Than 28 Billion Bot Requests
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Tackling the insidious problem of ad fraud, Videology and White Ops ...
- Fox Looks To Original Programs For New Season
Television News Daily, Wayne Friedman - Monday, May 16, 2016
Building on its gains in recent years, the Fox network will ma ...
- Steady And Healthy NBC Offers Up Three New Shows For Fall
Television News Daily, Wayne Friedman - Monday, May 16, 2016
NBC is returning a healthy five 2015-2016 rookie shows for another seaso ...
- Univision Signs AOL For Programmatic Linear TV
Television News Daily, Wayne Friedman - Monday, May 16, 2016
Univision has a deal with the One by AOL initiative, a self-ser ...
- NBCU Upfront Promotes Multiple Networks
Television News Daily, Adam Buckman - Monday, May 16, 2016
The combined upfront was designed to position the company's many television platfor ...