One of the many joys of growing old: hot beverages hurt your
teeth, cold beverages hurt your teeth, and don't even ask me the last time I was able to eat Sour Patch Kids without painful consequences.
Sensodyne, a
GlaxoSmithKline company, launched a TV ad in Australia that compares having an cold beverage with that of braving large icebergs. When a cold spot hits a sensitive tooth, the pain is
real and it's horrendous. As large icebergs melt, a voiceover describes the agony of a person with sensitive teeth. Just when they think they have it under control, a cold drink at a dinner party
reminds them otherwise. There's even mention of sinking the Titanic, so yes, this is the scariest ad for toothpaste I've ever seen.
Watch it
here, if you dare, created by
Grey Germany.
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