Dutch insurance company Centraal Beheer
celebrates its 30th anniversary working with DDB & Tribal Worldwide, Amsterdam
with a hysterical ad where voice-activated car commands go terribly wrong. "Rapper"
follows the story of Young D, a newly successful rapper who treated himself to a fancy car. Young D picks up a few friends and heads to a house party, but not before he shows his pals the personal
voice control features equipped in his car. Once at the party, Young D's new single plays on the radio and his car starts responding to his voice. The car starts, puts the convertible top up, releases
the brakes and rolls downhill, with the car doors open, right into traffic. See it here