- TGI Fridays Aims To Woo Millennials Out Of Their Cribs
Marketing Daily, Karlene Lukovitz - Monday, May 9, 2016
The #DineandDrink ad is being aired through June 19 on Millennial-centric programmi ...
- Chevy Focuses On Malibu's Gas Savings
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The Malibu is a priority launch for Chevrolet this year and wi ...
- Honda Plays Up Civic Coupe's Nonconformity
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The multiplatform campaign includes TV, print and digital executions that highlight t ...
- Is 'The Americans' Un-American?
MediaDailyNews, Gary Holmes - Monday, May 9, 2016
With "Better Call Saul" back on hiatus, FX's "The Americans" is arguab ...
- Magna Global Shifts $250 Million From TV To YouTube
Mediapsssst, Richard Whitman - Monday, May 9, 2016
Partially in reaction to the agency's media buyers professing dissatisfaction with TV ...
- NEW! Dignity Health Shows The Signs Of Strokes
Out to Launch, Larissa Faw - Monday, May 9, 2016
Dignity Health and its agency Eleven are celebrating National Stroke Awareness Mon ...
- If It's Not The Snapchat Election, What Is It?
Red, White & Blog, Philip Rosenstein - Tuesday, May 10, 2016
Going back to the presidential election in 2000, digital media have be ...
- QVC Revs Up 4%, Zulily Records Uptick
Television News Daily, Wayne Friedman - Monday, May 9, 2016
Liberty Interactive Group's QVC Group -- the TV/online network retailer -- witness ...
- TV Stations To Post 12.6% Rise In 2016 Ad Revs; 13.3% Gain In Online/Digital
Television News Daily, Wayne Friedman - Monday, May 9, 2016
In the midst of a big election year -- and Summer Olympi ...
- Speaking In Media Tongues: Digital 'Views' Versus TV's 'Average Audience Per Minute'
TV Watch, Wayne Friedman - Tuesday, May 10, 2016
You have to wonder why it took this long for traditional ...
- Where Do You Stand On This Kars4Kids Commercial?
TVBlog, Adam Buckman - Tuesday, May 10, 2016
This must be one of the most grating 30 seconds of advertisi ...
- National Association Of Realtors Touts 'Phil's-osophies'
MAD, Larissa Faw - Friday, May 6, 2016
Working with its agencies Arnold Worldwide and Havas Media, the year-long ...
- Ford Escape Integrates With NBC Shows
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
"We know our fans are voracious consumers of life and they bett ...
- Q&A With Karl Stillner: Network Apps To Measure TV Everywhere
MediaDailyNews, Charlene Weisler - Friday, May 6, 2016
Karl Stillner, co-founder and CEO of PushSpring, has been focused on t ...
- Donald Trump Dominates 'Earned Media'
MediaDailyNews, Wayne Friedman - Friday, May 6, 2016
Republican presidential candidate Donald Trump continues to score the highest "earned medi ...
- Scripps TV Stations: Lower Core Ad Results, Higher Retrans And Political
Television News Daily, Wayne Friedman - Friday, May 6, 2016
Television revenues grew 13% to $180 million on a same-station basis, a ...
- Media General Scores 16% Revenue Hike
Television News Daily, Wayne Friedman - Friday, May 6, 2016
TV station group Media General -- which will close its $4.6 billi ...
- Watching On Your White-Label TV Network: Saving Money On Aches & Pains?
TV Watch, Wayne Friedman - Monday, May 9, 2016
If you are a pharmacist, chances are you aren't buying brand-name aspirin.Y ...
- 'Good Wife' Demonstrates That The Era Of Huge Series Finales Is Over
TVBlog, Adam Buckman - Monday, May 9, 2016
Ratings for "The Good Wife" finale were a bit higher than wh ...
- Netflix Reveals A/B Tests Used To Get Us Watching More
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
For every title on Netflix, be it an original series or licens ...
- The Netflix Conundrum: New Opportunities, But What Next When People Don't Buy Stuff?
London Blog, Sean Hargrave - Friday, May 6, 2016
Streaming and downloads overtake DVD for the first time. Great for ident ...
- Rachael Ray's Nutrish Pet Food Launches $40 Million Campaign
Marketing Daily, Tanya Gazdik - Friday, May 6, 2016
The brand's primary target/audience is women ages 35-54 with a household Inco ...
- TCM Festival Cements Bonds With Viewers, Announces FilmStruck
MediaDailyNews, Phyllis Fine - Thursday, May 5, 2016
Turner Classic Movies' seventh annual Classic Film Festival draws fans and celebriti ...
- My Even Newer, More Up Front
MediaDailyNews, George Simpson - Thursday, May 5, 2016
I finally took pity on those who moaned that "between the upfron ...
- NEW! Grandma's Cookies Launches Hilariously Awkward Ads
Out to Launch, Amy Corr - Thursday, May 5, 2016
Grandma's Cookies launched four TV spots that will make you laugh uncomfortab ...
- Charter Wins FCC Approval To Acquire Time Warner Cable And Bright House
PolicyBlog, Wendy Davis - Friday, May 6, 2016
The FCC has voted to approve Charter's $67 billion purchase of T ...
- Ellen DeGeneres Dives Into Digital With Original Content Network
Television News Daily, Adam Buckman - Thursday, May 5, 2016
The new network is designed to take advantage of DeGeneres' popularity ...
- Scripps Networks Interactive Shows Strong Ad, Ratings Growth
Television News Daily, Wayne Friedman - Thursday, May 5, 2016
Scripps Networks Interactive posted strong double-digit percentage advertising growth for its fir ...
- Discovery Communications Sees Modest 1Q Ad Gains
Television News Daily, Wayne Friedman - Thursday, May 5, 2016
Discovery Communications earned single-digit percentage gains in revenue and profitability for i ...
- Time Inc. NewFront Unveils OTT Service, Video Expansion
Television News Daily, Adam Buckman - Thursday, May 5, 2016
Time Inc. is creating an advertiser-supported "over-the-top" video service anchored by 'Peopl ...