- IAB Reports Huge Rise In Original Digital Video, Claims It 'Beats Regular TV'
Online Video Daily, Joe Mandese - Wednesday, May 11, 2016
"Regular viewers" of original digital video programming have grown to 63 milli ...
- NEW! Subaru Canada Encourages Stargazing With #SubaruDarkSky
Out to Launch, Amy Corr - Tuesday, May 10, 2016
Protect yourself with the Trump Clause. "Are you my grandma?" Let's lau ...
- Gatorade To Lionel Messi: 'Don't Go Down'
Out to Launch, Amy Corr - Wednesday, May 11, 2016
Gatorade launched "Don't Go Down," a global video starring soccer phenom Lion ...
- Meet Zoe, A Candidate For President... In 2064.
Out to Launch, Amy Corr - Wednesday, May 11, 2016
Take a look at the cutest candidate for president. Her name ...
- TruTV Beefs Up Programming, Reduces Commercials For Upfront
Television News Daily, Adam Buckman - Tuesday, May 10, 2016
Turner-owned TruTV will enter the upfront sales season with three new serie ...
- Tribune Media's Core Ad Revs Make Small Gains, Profits Sink
Television News Daily, Wayne Friedman - Tuesday, May 10, 2016
Tribune Media's core advertising made small gains in its first-quarter reporting perio ...
- Newsy NewFront Presents 3 New Shows, Touts Multiplatform Reach
Television News Daily, Adam Buckman - Tuesday, May 10, 2016
The company announced three new long-form programs, and promoted its short-form ne ...
- WWE Network Wins Subscribers, Higher Revenues
Television News Daily, Wayne Friedman - Tuesday, May 10, 2016
WWE says its OTT channel WWE Network averaged 1.29 million paid subscribe ...
- Illogical Entertainment Consumer Brain: A la Carte TV Is Dead
TV Watch, Wayne Friedman - Wednesday, May 11, 2016
So much for true a la carte traditional TV cable networks ...
- Final Upfront Week Isn't The Big Bang It Used To Be
TVBlog, Adam Buckman - Wednesday, May 11, 2016
This season of presentations has been going on since March 2. Fr ...
- TGI Fridays Aims To Woo Millennials Out Of Their Cribs
Marketing Daily, Karlene Lukovitz - Monday, May 9, 2016
The #DineandDrink ad is being aired through June 19 on Millennial-centric programmi ...
- Chevy Focuses On Malibu's Gas Savings
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The Malibu is a priority launch for Chevrolet this year and wi ...
- Honda Plays Up Civic Coupe's Nonconformity
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The multiplatform campaign includes TV, print and digital executions that highlight t ...
- Is 'The Americans' Un-American?
MediaDailyNews, Gary Holmes - Monday, May 9, 2016
With "Better Call Saul" back on hiatus, FX's "The Americans" is arguab ...
- Magna Global Shifts $250 Million From TV To YouTube
Mediapsssst, Richard Whitman - Monday, May 9, 2016
Partially in reaction to the agency's media buyers professing dissatisfaction with TV ...
- NEW! Dignity Health Shows The Signs Of Strokes
Out to Launch, Larissa Faw - Monday, May 9, 2016
Dignity Health and its agency Eleven are celebrating National Stroke Awareness Mon ...
- If It's Not The Snapchat Election, What Is It?
Red, White & Blog, Philip Rosenstein - Tuesday, May 10, 2016
Going back to the presidential election in 2000, digital media have be ...
- QVC Revs Up 4%, Zulily Records Uptick
Television News Daily, Wayne Friedman - Monday, May 9, 2016
Liberty Interactive Group's QVC Group -- the TV/online network retailer -- witness ...
- TV Stations To Post 12.6% Rise In 2016 Ad Revs; 13.3% Gain In Online/Digital
Television News Daily, Wayne Friedman - Monday, May 9, 2016
In the midst of a big election year -- and Summer Olympi ...
- Speaking In Media Tongues: Digital 'Views' Versus TV's 'Average Audience Per Minute'
TV Watch, Wayne Friedman - Tuesday, May 10, 2016
You have to wonder why it took this long for traditional ...
- Where Do You Stand On This Kars4Kids Commercial?
TVBlog, Adam Buckman - Tuesday, May 10, 2016
This must be one of the most grating 30 seconds of advertisi ...
- National Association Of Realtors Touts 'Phil's-osophies'
MAD, Larissa Faw - Friday, May 6, 2016
Working with its agencies Arnold Worldwide and Havas Media, the year-long ...
- Ford Escape Integrates With NBC Shows
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
"We know our fans are voracious consumers of life and they bett ...
- Q&A With Karl Stillner: Network Apps To Measure TV Everywhere
MediaDailyNews, Charlene Weisler - Friday, May 6, 2016
Karl Stillner, co-founder and CEO of PushSpring, has been focused on t ...
- Donald Trump Dominates 'Earned Media'
MediaDailyNews, Wayne Friedman - Friday, May 6, 2016
Republican presidential candidate Donald Trump continues to score the highest "earned medi ...
- Scripps TV Stations: Lower Core Ad Results, Higher Retrans And Political
Television News Daily, Wayne Friedman - Friday, May 6, 2016
Television revenues grew 13% to $180 million on a same-station basis, a ...
- Media General Scores 16% Revenue Hike
Television News Daily, Wayne Friedman - Friday, May 6, 2016
TV station group Media General -- which will close its $4.6 billi ...
- Watching On Your White-Label TV Network: Saving Money On Aches & Pains?
TV Watch, Wayne Friedman - Monday, May 9, 2016
If you are a pharmacist, chances are you aren't buying brand-name aspirin.Y ...
- 'Good Wife' Demonstrates That The Era Of Huge Series Finales Is Over
TVBlog, Adam Buckman - Monday, May 9, 2016
Ratings for "The Good Wife" finale were a bit higher than wh ...
- Netflix Reveals A/B Tests Used To Get Us Watching More
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
For every title on Netflix, be it an original series or licens ...