At its NewFronts presentation scheduled for Friday afternoon in New York, Mashable is due to announce that it will produce 35 hours of content monthly for Facebook
Live, and that otherwise its slate of content initiatives include (from a press release):
“El Pulso Live”: Mashable and Telemundo are expanding
their El Pulso partnership through Facebook Live with a new weekly video show, “El Pulso Live” to be hosted every Wednesday by social influencer Christian Acosta. The series will review the latest technology social chatter among Latinos and highlight
the most viral trends.
DARE
Short Film Sequel: About 15 years ago, two kids from film school made a touching, coming-of-age short film about a gay teen. Some 12
years later, they decided to drop that film onto YouTube -- unannounced. 36 months and 9 million global views later, Mashable Studios is partnering with the
original filmmakers to make the sequel following the same characters -- aged in real life, and facing adulthood in the age of Tinder.
By arrangement, Mashable and Turner Broadcasting will share platforms for branded and traditional content, part of
the fruits from a $15 million Series C funding round led by Turner earlier this year.
Mashable, the last participant in the two-week long NewFronts presentations, also is
expected to talk about its proprietary Velocity Technology Suite that uses predictive analytics to create editorial and branded content that is likely to attract specific audience. Three parts of the
system--a dashboard that predicts virality and mine trends; a CMS system that create stories and predict what other content it will compete with; and Velocity Kg that optimizes in real-time to
maximize to increase the likely share of audience.