- VAST 4.0 And The Future Of Native Digital Ad Products
MediaDailyNews, Zane Vella - Tuesday, April 12, 2016
Like the pioneers of early television, the challenge today is to crea ...
- Networks Praying For Contested Convention
MediaDailyNews, Gary Holmes - Monday, April 11, 2016
With three candidates still in the hunt and Donald Trump needing 6 ...
- National TV Ad Revenue Makes Minor Gains
MediaDailyNews, Wayne Friedman - Monday, April 11, 2016
Broadcast networks are expected to gain 1.7% to $4.215 billion, with cab ...
- Will Google Preferred Step Up Its Upfront Game?
TV Watch, Wayne Friedman - Tuesday, April 12, 2016
Wonder who will step up to the "premium video" category in th ...
- NBC's 'Game Of Silence' Is All Agony, No Ecstasy
TVBlog, Adam Buckman - Tuesday, April 12, 2016
Sometimes it seems as if TV is hellbent on showing us t ...
- New Clinton Campaign Ad Touts Her Ability To Stop Trump
Around the Net In Marketing Politics, Philip Rosenstein - Monday, April 11, 2016
A new Clinton advertisement, running prior to the New York primary ...
- Disney's Youthful Freeform Slots Late-Night 'Later Bitches'
MediaDailyNews, Adam Buckman - Friday, April 8, 2016
Alongside dramas and nonscripted series, Freeform is heading into late-night with ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Programmatic and ad tech company Collective is licensing FourthWall Media cable ...
- U.S. Advertising As Percentage Of GDP Slows
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Over the past five years, total U.S. advertising has been averaging arou ...
- Highlights From Simulmedia's PeopleFront Event
Real-Time Daily, Felicia Greiff - Friday, April 8, 2016
Simulmedia founder Dave Morgan and new CMO Michael Zimbalist joined the sta ...
- 4K TV Sets Sales Continue To Grow -- But What About 4K TV Networks?
TV Watch, Wayne Friedman - Monday, April 11, 2016
We continually see fast-moving technological changes to the big living-room screen mention ...
- New Terror Threat On Syfy's 'Hunters': Aliens Nursing A Grievance
TVBlog, Adam Buckman - Monday, April 11, 2016
How does a science-fiction network get in on TV's appetite for produci ...
- Local Is Key Ad Drive In Presidential Election
Marketing: Politics, Andrea Duggan - Friday, April 8, 2016
The 2016 race to the White House has been an election cyc ...
- Pay TV Profit Forecast: Steep Declines By 2023
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2016
Pay TV providers could lose money on deals made with every sing ...
- Media Stocks Fall Lower On Thursday Versus Broader Market
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2016
Some key media stocks fell more steeply on Thursday than many gener ...
- Future Entertainment Deals: Everyone Wants To Be Profit Participant?
TV Watch, Wayne Friedman - Friday, April 8, 2016
Maybe future media/entertainment deals will all be about profit participation -- n ...
- What Did The Good People Of Dallas Do To Deserve This?
TVBlog, Adam Buckman - Friday, April 8, 2016
Dallas is the latest community to have its reputation besmirched -- ...
- Absolut Debuts New Iteration Of 'Absolut Nights' Creative
Marketing Daily, Karlene Lukovitz - Wednesday, April 6, 2016
"Over the past year, we've been able to engage firsthand with o ...
- Why Does The ARF Still Need To Prove The Sky Is Blue?
MediaDailyNews, Steve Sternberg - Thursday, April 7, 2016
Too many studies just seem to be repackaging what we've seen ov ...
- Verizon Bets On Mobile Video, Takes Equity Stake In AwesomenessTV
MediaDailyNews, Wayne Friedman - Wednesday, April 6, 2016
Verizon Communications has made a deal to become a new equity partn ...
- Syndication Court Show TV Viewers Up From 2015
MediaDailyNews, Wayne Friedman - Wednesday, April 6, 2016
Midway through TV's syndication season, court shows as a genre continue ...
- Branding With A Purpose
Online Spin, Dave Morgan - Thursday, April 7, 2016
Why do we so often find ourselves tiptoeing around, afraid of offendi ...
- NEW! Pepsi Launches 1893, Cola Based On Original Brand Recipe
Out to Launch, Amy Corr - Wednesday, April 6, 2016
Party like it's 1893 when drinking Pepsi's new cola, 1893. The so ...
- GenZ Watching TV From Before School To Falling Asleep At Night
Research Brief, Jack Loechner - Thursday, April 7, 2016
DEFYMedia's previous Acumen Report Constant Content reported how digital media attracts mo ...
- Is Broadcast TV Still Better Than Cable - For Sports? It's Complicated
TV Watch, Wayne Friedman - Thursday, April 7, 2016
Even with what many call one of -- if not the be ...
- 'American Idol' Paved Way For Competition Shows Of All Kinds
TVBlog, Adam Buckman - Thursday, April 7, 2016
The final episode of "American Idol" will end with the crowning ...
- Twitter Wins Thursday Night NFL Package
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
In a major spike for the sometimes troubled company, Twitter won t ...
- Ads More Effective In G-Rated TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Is advertising more effective in more family-friendly programming? TV commercials seen ...
- Nielsen Becomes Strategic Partner For Medialab
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Time Warner has signed up Nielsen as a strategic partner for i ...
- NEW! Califia Farms Loves You Back
Out to Launch, Amy Corr - Tuesday, April 5, 2016
April Fool's Day pranks. Sonic will sell square shakes on Instagram ...