- Why Social Media Holds Keys To Future Of TV Advertising
Social Media & Marketing Daily, Aaron Goldman - Wednesday, April 13, 2016
Brands have moved past the first wave of multiscreen marketing, which simp ...
- Cadent Upfront Explores New Frontiers In TV Media Buying
Television News Daily, Adam Buckman - Tuesday, April 12, 2016
With ratings declining on traditional TV -- particularly on some cable channe ...
- NCAA Extends March Madness For CBS, Turner With Higher License Fee
Television News Daily, Wayne Friedman - Tuesday, April 12, 2016
The eight-year, $8.8 billion extension of the deal, which includes TV a ...
- Al Jazeera America Didn't Fly. Will Viceland Find A Better Way?
TV Watch, Wayne Friedman - Wednesday, April 13, 2016
Quick quiz: What TV company shut down because of "economic challenges ...
- NBC Uses Its 'Voice' As Launchpad For New Shows
TVBlog, Adam Buckman - Wednesday, April 13, 2016
It seems as if NBC will not launch a new show the ...
- ESPN Battles Giants Player Over Tweet Of Medical Records
Daily Online Examiner, Wendy Davis - Tuesday, April 12, 2016
ESPN is asking a federal judge to dismiss Jason Pierre-Paul's invasion ...
- Saatchi Preps Major New Campaign For Tecate Beer
MAD, Larissa Faw - Monday, April 11, 2016
The 39-week campaign features boxer Canelo Avarez, the first time the Mexic ...
- Pure Michigan Campaign Highlights Detroit Comeback
Marketing Daily, Tanya Gazdik - Monday, April 11, 2016
"Inspiring shots throughout the city show the city's energy and the multitu ...
- NBCU, Chrysler Kick Off Branded Entertainment Deal For 'Pets'
MediaDailyNews, Wayne Friedman - Monday, April 11, 2016
The new movie from Universal Pictures and Illumination Entertainment, which debuts Ju ...
- VAST 4.0 And The Future Of Native Digital Ad Products
MediaDailyNews, Zane Vella - Tuesday, April 12, 2016
Like the pioneers of early television, the challenge today is to crea ...
- Networks Praying For Contested Convention
MediaDailyNews, Gary Holmes - Monday, April 11, 2016
With three candidates still in the hunt and Donald Trump needing 6 ...
- National TV Ad Revenue Makes Minor Gains
MediaDailyNews, Wayne Friedman - Monday, April 11, 2016
Broadcast networks are expected to gain 1.7% to $4.215 billion, with cab ...
- Will Google Preferred Step Up Its Upfront Game?
TV Watch, Wayne Friedman - Tuesday, April 12, 2016
Wonder who will step up to the "premium video" category in th ...
- NBC's 'Game Of Silence' Is All Agony, No Ecstasy
TVBlog, Adam Buckman - Tuesday, April 12, 2016
Sometimes it seems as if TV is hellbent on showing us t ...
- New Clinton Campaign Ad Touts Her Ability To Stop Trump
Around the Net In Marketing Politics, Philip Rosenstein - Monday, April 11, 2016
A new Clinton advertisement, running prior to the New York primary ...
- Disney's Youthful Freeform Slots Late-Night 'Later Bitches'
MediaDailyNews, Adam Buckman - Friday, April 8, 2016
Alongside dramas and nonscripted series, Freeform is heading into late-night with ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Programmatic and ad tech company Collective is licensing FourthWall Media cable ...
- U.S. Advertising As Percentage Of GDP Slows
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Over the past five years, total U.S. advertising has been averaging arou ...
- Highlights From Simulmedia's PeopleFront Event
Real-Time Daily, Felicia Greiff - Friday, April 8, 2016
Simulmedia founder Dave Morgan and new CMO Michael Zimbalist joined the sta ...
- 4K TV Sets Sales Continue To Grow -- But What About 4K TV Networks?
TV Watch, Wayne Friedman - Monday, April 11, 2016
We continually see fast-moving technological changes to the big living-room screen mention ...
- New Terror Threat On Syfy's 'Hunters': Aliens Nursing A Grievance
TVBlog, Adam Buckman - Monday, April 11, 2016
How does a science-fiction network get in on TV's appetite for produci ...
- Local Is Key Ad Drive In Presidential Election
Marketing: Politics, Andrea Duggan - Friday, April 8, 2016
The 2016 race to the White House has been an election cyc ...
- Pay TV Profit Forecast: Steep Declines By 2023
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2016
Pay TV providers could lose money on deals made with every sing ...
- Media Stocks Fall Lower On Thursday Versus Broader Market
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2016
Some key media stocks fell more steeply on Thursday than many gener ...
- Future Entertainment Deals: Everyone Wants To Be Profit Participant?
TV Watch, Wayne Friedman - Friday, April 8, 2016
Maybe future media/entertainment deals will all be about profit participation -- n ...
- What Did The Good People Of Dallas Do To Deserve This?
TVBlog, Adam Buckman - Friday, April 8, 2016
Dallas is the latest community to have its reputation besmirched -- ...
- Absolut Debuts New Iteration Of 'Absolut Nights' Creative
Marketing Daily, Karlene Lukovitz - Wednesday, April 6, 2016
"Over the past year, we've been able to engage firsthand with o ...
- Why Does The ARF Still Need To Prove The Sky Is Blue?
MediaDailyNews, Steve Sternberg - Thursday, April 7, 2016
Too many studies just seem to be repackaging what we've seen ov ...
- Verizon Bets On Mobile Video, Takes Equity Stake In AwesomenessTV
MediaDailyNews, Wayne Friedman - Wednesday, April 6, 2016
Verizon Communications has made a deal to become a new equity partn ...
- Syndication Court Show TV Viewers Up From 2015
MediaDailyNews, Wayne Friedman - Wednesday, April 6, 2016
Midway through TV's syndication season, court shows as a genre continue ...