- Branding With A Purpose
Online Spin, Dave Morgan - Thursday, April 7, 2016
Why do we so often find ourselves tiptoeing around, afraid of offendi ...
- NEW! Pepsi Launches 1893, Cola Based On Original Brand Recipe
Out to Launch, Amy Corr - Wednesday, April 6, 2016
Party like it's 1893 when drinking Pepsi's new cola, 1893. The so ...
- GenZ Watching TV From Before School To Falling Asleep At Night
Research Brief, Jack Loechner - Thursday, April 7, 2016
DEFYMedia's previous Acumen Report Constant Content reported how digital media attracts mo ...
- Is Broadcast TV Still Better Than Cable - For Sports? It's Complicated
TV Watch, Wayne Friedman - Thursday, April 7, 2016
Even with what many call one of -- if not the be ...
- 'American Idol' Paved Way For Competition Shows Of All Kinds
TVBlog, Adam Buckman - Thursday, April 7, 2016
The final episode of "American Idol" will end with the crowning ...
- Twitter Wins Thursday Night NFL Package
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
In a major spike for the sometimes troubled company, Twitter won t ...
- Ads More Effective In G-Rated TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Is advertising more effective in more family-friendly programming? TV commercials seen ...
- Nielsen Becomes Strategic Partner For Medialab
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Time Warner has signed up Nielsen as a strategic partner for i ...
- NEW! Califia Farms Loves You Back
Out to Launch, Amy Corr - Tuesday, April 5, 2016
April Fool's Day pranks. Sonic will sell square shakes on Instagram ...
- Brooke Burke-Charvet Stars As Latest Spokeswoman For Poise
Out to Launch, Amy Corr - Wednesday, April 6, 2016
Brooke Burke-Charvet is the latest actress poised to make light bladder-leakage (LB ...
- 'Flaunt Your Breath,' Says Dentyne
Out to Launch, Amy Corr - Wednesday, April 6, 2016
Dentyne gum is so strong and minty that it will mask a ...
- What Does It Take To Run Disney? HowAbout Fearlessness?
TV Watch, Wayne Friedman - Wednesday, April 6, 2016
Disney, like other big media companies, needs to focus on the ne ...
- O.J. TV Movie Spoiler Alert: He Was Acquitted
TVBlog, Adam Buckman - Wednesday, April 6, 2016
For those of us who were around in the 1990s and engag ...
- Starz Stands Out As 'Obsessable'
Marketing Daily, Aaron Baar - Monday, April 4, 2016
"This is a master brand strategy for Starz. We wanted everything ...
- Combined Broadcast, Cable Network Reach Helping Ad Sales
MediaDailyNews, Wayne Friedman - Monday, April 4, 2016
Although individual cable networks can have low "reach" among TV viewers, combini ...
- Keurig Green Mountain's First Addressable TV Campaign Runs Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, April 4, 2016
Keurig Green Mountain asks "What if" in its latest multichannel campaign, t ...
- NBCU, Vox Media Start Concert Ad-Selling Platform
MediaDailyNews, Wayne Friedman - Monday, April 4, 2016
Following up on its deal for digital content group Vox Media, NBCUnivers ...
- 'The Atlantic,' Univision Digital Debut CityLab Latino
Publishers Daily, Sara Guaglione - Tuesday, April 5, 2016
The Web site features original stories in Spanish, as well as translat ...
- Does Baseball Need To Get Younger -- Or The TV Game Quicker? Timing Is Everything
TV Watch, Wayne Friedman - Tuesday, April 5, 2016
Finding those younger viewers for Major League Baseball games could get harde ...
- Despite Futility, Watchdog Group Presses Campaign To Clean Up Airwaves
TVBlog, Adam Buckman - Tuesday, April 5, 2016
There really is no debate anymore about the appropriateness of TV progr ...
- Cruz Takes Aim At Kasich In New Ad Before Wisconsin Primary
Around the Net In Marketing Politics, Philip Rosenstein - Monday, April 4, 2016
Texas Sen. Ted Cruz has aired his first attack ad against Oh ...
- Cox Gets To The Emotional Root Of TV's 'Golden Age'
Marketing Daily, Aaron Baar - Friday, April 1, 2016
"Despite the fact that some people call this the 'golden age ...
- Comedy Central Pushes 5 New Series, 10 New Specials
MediaDailyNews, Adam Buckman - Friday, April 1, 2016
The network also announced development and production deals with a slew ...
- TV Net Viewer Erosion Records Mid Single-Digit Losses
MediaDailyNews, Wayne Friedman - Friday, April 1, 2016
Heading into the upfront market, all TV networks on average are showi ...
- Nielsen Licenses Dish Set-Top Data, Says It Will Be Calibrated With Panel-Based Ratings
MediaDailyNews, Joe Mandese - Monday, April 4, 2016
Nielsen this morning announced a "multi-year" agreement to license aggregated digital set-top-b ...
- NEW! Tough Mudder Launches Electrocshock Therapy 'Toy'
Out to Launch, Amy Corr - Friday, April 1, 2016
An ideal way to help me train when I'm at home. Tou ...
- FCC Wants To End Bill Shock With 'Nutrition Labels'
PolicyBlog, Wendy Davis - Monday, April 4, 2016
Aiming to curb unexpected broadband fees, the Federal Communications Commission today unveil ...
- AOL Bows Self-Serve Programmatic TV Buying, Kicks Off With Omnicom At Launch
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
As it gears up for the 2016 TV upfronts, AOL on Mond ...
- Data Gets The Mainstream Treatment
RTBlog, Felicia Greiff - Monday, April 4, 2016
You know a marketing trend has made it big when it's featur ...
- Google, FremantleMedia Partnership Expands Live Voting Via Search
SearchBlog, Laurie Sullivan - Monday, April 4, 2016
Google will give fans watching some of the biggest entertainment shows acro ...