• by Amy Corr  @MediaPostOTL, April 6, 2016

Dentyne gum is so strong and minty that it will mask any food you've consumed for lunch. The brand's latest campaign, "Flaunt Your Breath," encourages breath-sharing with strangers in an elevator. A series of ads are running in Canada and the U.S. on TV, Facebook, Instagram and Pinterest. Each ad takes place in an elevator, with one rider sharing his or her minty-fresh breath with someone they don't know. One woman breathes into a jar and gives it to the man beside her; another woman fakes labor to breathe in a guy's face; and a man wearing a harness emphasizes the word harness when speaking to his elevator mates. See the ads here, created by McCann NY.