- Democrats Vote, Debate Over The Weekend, Clinton Looks Ready For General Election
Red, White & Blog, Philip Rosenstein - Monday, March 7, 2016
Democrats picked their nominee in Nebraska, Louisiana, Kansas, Maine. The overall resul ...
- Olympic Athletes And Their Advertisers Get A Bit More Marketing Freedom
TV Watch, Wayne Friedman - Monday, March 7, 2016
For the upcoming Summer Olympics in Rio, athletes can now be featur ...
- 'Downton Abbey' Finale Was A Miracle Of Storytelling
TVBlog, Adam Buckman - Monday, March 7, 2016
It all came together so nicely, and with so many happy ending ...
- One Analyst's View: National TV Ad Sales Methods Still 'Far From Revolution'
Audience Buying Insider, Karlene Lukovitz - Friday, March 4, 2016
How far has programmatic TV come, how far is it going, a ...
- Mazda Continues 'Driving Matters' Thematic
Marketing Daily, Tanya Gazdik - Friday, March 4, 2016
"It is Mazda's goal to fit into its customers' lives in ...
- Netflix Growth Equals Midsize Cable Network
MediaDailyNews, Wayne Friedman - Thursday, March 3, 2016
Total Netflix viewing per year would make it a small to mid-si ...
- At Season's First Upfront, Nickelodeon Stresses Star Athletes, Toy Tie-Ins
MediaDailyNews, Adam Buckman - Thursday, March 3, 2016
Partnerships with star athletes and the strength of Nickelodeon-related merchandise seemed ...
- NEW! McDonald's France Debuts American Winter Menu
Out to Launch, Amy Corr - Thursday, March 3, 2016
Winter is the perfect season to indulge in copious amounts of comfo ...
- Hearst, Verizon Team To Produce Millennial Mobile Content
Publishers Daily, Sara Guaglione - Thursday, March 3, 2016
The venture will be called Verizon Hearst Media Partners and will pa ...
- All GOP Candidates Would Support A Trump Nomination
Red, White & Blog, Philip Rosenstein - Friday, March 4, 2016
The Fox debate sported the smallest GOP debate field thus far, ...
- Will Anti-Trump TV Advertising Bring More Money For Stations?
TV Watch, Wayne Friedman - Friday, March 4, 2016
TV stations, and other media platforms, must be licking their big advertisi ...
- 'Damien' And 'Bates Motel': TV Shows As Movie Sequels And Prequels
TVBlog, Adam Buckman - Friday, March 4, 2016
A&E's "Bates Motel" and now its new companion series "Damien" might ha ...
- LG, GameFly To Offer Streamed Games
Marketing Daily, Aaron Baar - Wednesday, March 2, 2016
The revolution may not be televised, but it may come in t ...
- Lexus Spot Highlights Space Partnership
Marketing Daily, Tanya Gazdik - Wednesday, March 2, 2016
"Space is a universal fascination and represents achievement in technology and innovation ...
- The New TV Focus Group - Social Media, Emotions and Scale
MediaDailyNews, Jared Feldman - Thursday, March 3, 2016
Accessing and understanding the emotions people have can be, yes, expensive a ...
- The Future For Brands In The OTT Space
MediaDailyNews, Mike Bloxham - Thursday, March 3, 2016
As services like Netflix and Amazon Prime have gained ground, and ...
- TV Nets Grow Original Programming Hours, Profit Margins Dip
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2016
As media companies' profit margins declined slightly in 2015, original programming hou ...
- TV Nets Earn Modest Super Tuesday Ads, Viewing
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2016
For the first big presidential primary night, Super Tuesday, TV networks pull ...
- Gee, Let's Talk About Diversity Again And See If Anything Actually Changes
Mediapsssst, Richard Whitman - Wednesday, March 2, 2016
On the heels of #OscarsSoWhite, issues of race and diversity in med ...
- NEW! Tillamook Says Goodbye To Big Food, Hello To Real Food
Out to Launch, Amy Corr - Wednesday, March 2, 2016
I still love a milk chocolate hollow Easter bunny, even though it ...
- Digital Media Entrepreneurs Still Like The Idea Of Traditional TV
TV Watch, Wayne Friedman - Thursday, March 3, 2016
Revenues continue to soar for the likes of Facebook or Google. B ...
- With 'The Family,' Grim Storytellers At ABC Are At It Again
TVBlog, Adam Buckman - Thursday, March 3, 2016
New ABC drama series "The Family" -- which received so much exposu ...
- Ad Highlighting Trump University Lawsuit Hits The Airwaves
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 2, 2016
Anti-Trump Our Principles PAC has released an attack ad which focuses ...
- AT&T Readying Web-Based Streaming TV Service
Around the Net in Video, Gavin O'Malley - Wednesday, March 2, 2016
AT&T is readying a Web-based streaming TV service for launch, later th ...
- Oscars TV Spenders Earn Big Social Media Results
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2016
Top Oscars TV ad spenders like Samsung, Netflix and Android also g ...
- DirecTV To Debut 3 Streaming TV Services
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2016
Looking to jump into the over-the-top service industry -- as well ...
- NEW! U of Phoenix Campaign Takes On Haters With Tweaked 'Oz' Lyrics
Out to Launch, Amy Corr - Tuesday, March 1, 2016
Milk and Girl Scout cookies. One beer with endless brand slogans. Let ...
- Chevrolet Silverado Is An Ideal 'Mobile Office'
Out to Launch, Amy Corr - Wednesday, March 2, 2016
The latest set of ads in Chevrolet's "Real People, Not Actors" foc ...
- Qualcomm Campaign Highlights The Internet Of Things
Out to Launch, Amy Corr - Wednesday, March 2, 2016
I'm still waiting for my flying car. Until then, have a lo ...
- The Beat Of The Drumpf Is Only So Loud
TV Everywhere, J. Max Robins - Wednesday, March 2, 2016
Last time I checked, almost 14 million people had watched on YouTu ...