TV Nets Earn Modest Super Tuesday Ads, Viewing

For the first big presidential primary night, Super Tuesday, TV networks pulled in some $20 million in TV advertising from election programming -- with most cable networks getting improved viewership.

Broadcast networks pulled in $8.3 million in advertising, according to, with three of the four major networks -- CBS, ABC and NBC -- scheduling special prime-time programming.

For the entire late afternoon, prime time and late-night time periods, three of the big cable networks -- Fox News, CNN, and MSNBC -- pulled in $12.9 million in advertising.

Eleven states' primary and caucus’ were up for grabs, with current party leaders -- Democratic candidate Hillary Clinton, and Republican candidate Donald Trump -- each winning seven states.

Each of the broadcast networks had special 10 p.m. Super Tuesday shows: NBC pulled in a Nielsen 5.74 million average viewers, and a 1.9 rating among key TV news programming 25-54 viewers; CBS earned 5.04 million average Nielsen viewers and a 1.1 rating among 25-54 viewers; and ABC pulled 2.34 million overall viewers and a 0.8 rating among 25-54 viewers.



Fox News prime-time coverage soared 40% in total viewers to 4.9 million viewers from 8 p.m. to 11 p.m. versus 2008’s Super Tuesday programming; CNN was up 12% to 4.1 million; while MSNBC was down 6% to 1.98 million.

Fox News and CNN also grabbed higher 25-54 viewers; Fox grew 25% to 1.4 million viewers; CNN, up 12% to 1.6 million; and MSNBC was down 39% to 625,000.

4 comments about "TV Nets Earn Modest Super Tuesday Ads, Viewing".
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  1. Ed Papazian from Media Dynamics Inc, March 2, 2016 at 4:14 p.m.

    I always get a laugh when I see the term "key TV news programming 25-54 viewers". Key, indeed, when the median age of TV news viewers---that's average minute viewers---is around 58-60 years. Use of the 25-54 "demo" is merely another way for advertisers and ad sellers to avoid accepting the fact that the real "key" news audience is older folks, not those under 50 and especially, not millennials.

  2. James Smith from J. R. Smith Group, March 3, 2016 at 11:49 a.m.

    Ed, you are once again on point.  In many of the post-event candidate speeches, the backgrounds were populated with younger faces but their Millennial buddies didn't seem to populate the news ratings numbers.  Admittedly, Boomers are a valued audience but the news nets can't afford to let the "gray drift" go much farther.

  3. Leonard Zachary from T___n__, March 3, 2016 at 1:48 p.m.

    without the younger viewers its a Buggy Whip......

  4. Ed Papazian from Media Dynamics Inc, March 3, 2016 at 2:26 p.m.

    Leonard, just for my edification---no pun intended----are you actually saying that anything that does not appeal to millennials is "buggywhip"?

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