- Broadcast TV, Radio Station Deals Slow Down In First-Half 2015
MediaDailyNews, Wayne Friedman - Monday, July 20, 2015
TV and radio station deals have slowed down dramatically in the fir ...
- Netflix Projected To Double Streaming, May Hike Cost
MediaDailyNews, Wayne Friedman - Monday, July 20, 2015
In four years, Netflix looks to double its size in streaming viewi ...
- NEW! Kindness Is Universal In Airbnb's 'Mankind' Ad
Out to Launch, Amy Corr - Monday, July 20, 2015
Airbnb launched a global campaign entitled "Is Mankind," running in the U.S ...
- FCC Chairman Backs AT&T's Merger With DirecTV
Raw, Wendy Davis - Tuesday, July 21, 2015
AT&T's $49 billion merger with DirecTV appears to be headed for regulato ...
- Programmatic's $10 Billion Milestone: Display First, TV Next
RTBlog, Tyler Loechner - Tuesday, July 21, 2015
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects th ...
- Sling TV Spot Shows Pesky Bullies As 'Old TV'
TV Watch, Wayne Friedman - Tuesday, July 21, 2015
In a series of new TV commercials for its first general marketi ...
- Not Again! Plumbing The Many Mysteries Of 'Sharknado 3'
TVBlog, Adam Buckman - Tuesday, July 21, 2015
Many questions arise while watching "Sharknado 3," the third installment of t ...
- Netflix, Amazon Rack Up Record Emmy Nods
Around the Net In Media, Gavin O'Malley - Monday, July 20, 2015
Continuing to display their content credentials, new-media leaders like Netflix and Amaz ...
- Jergens Kicks Off Comic Spots With Actress Leslie Mann
Marketing Daily, Sarah Mahoney - Friday, July 17, 2015
The campaign, created by Arnold, starts later this month with print a ...
- AT&T Takes Distracted Driving Effort To Airwaves
Marketing Daily, Aaron Baar - Friday, July 17, 2015
"We hope these ads will challenge viewers to put themselves in the ...
- CBS All Access Expands To Most Of U.S.
MediaDailyNews, Wayne Friedman - Friday, July 17, 2015
CBS All Access -- CBS' stand-alone digital video streaming service -- wi ...
- ABC To Launch NBA Games On Saturday
MediaDailyNews, Wayne Friedman - Friday, July 17, 2015
ABC will expand its sports programming on Saturday night with NBA regul ...
- U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
MediaDailyNews, Joe Mandese - Monday, July 20, 2015
Madison Avenue's media spending declined in June, a month that historically begi ...
- TubeMogul Plugs Into Placemedia's Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Friday, July 17, 2015
TubeMogul, a programmatic video ad platform, has plugged into Placemedia's television supply-si ...
- Search Makes YouTube A More Valuable Media Property
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2015
Viewers can't search through television commercials and how-to tips on broadcast T ...
- Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
SearchBlog, Laurie Sullivan - Monday, July 20, 2015
iProspect has been testing campaigns in addressable television, which chief strategy offic ...
- Will More TV Execs Campaign For More Vintage Bands In Hall Of Fame?
TV Watch, Wayne Friedman - Monday, July 20, 2015
Chris Squire, co-founder/bassist of U.K.-based British rock band Yes, didn't make ma ...
- Father Doesn't Know Best: Gaffigan's A Befuddled Dad In TV Land Sitcom
TVBlog, Adam Buckman - Monday, July 20, 2015
The biggest mystery concerning Jim Gaffigan is how he can afford ...
- Ofcom Rejects BT Plea For Full Review Of Pay TV Market
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
Ofcom has rejected BT's call to include a full-scale investigation into t ...
- In Defense Of Swapping: TV Programmatic Inventory
Audience Buying Insider, Mitch Oscar - Friday, July 17, 2015
One of the impediments to the acceptance of TV programmatic platforms ...
- Sluts Get Cut -- And Other Everlasting Wisdom From 'UnREAL'
Mad Blog, - Thursday, July 16, 2015
Readers, you know that MadBlog is always on the lookout for ...
- Moving Transgender @YouTube Video Airs On TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2015
Google took a YouTube video and aired it on TV during t ...
- Video Users Want Multi-Device Options
MediaDailyNews, Wayne Friedman - Thursday, July 16, 2015
New digital/over-the-top video consumers want a wide number of choices to consid ...
- NEW! Naked Couples Jumping Promote The Latest Season Of 'Dating Naked: Playing for Keeps'
Out to Launch, Amy Corr - Thursday, July 16, 2015
Love is really in the air in a video promoting the late ...
- User-Generated Video? So 2005. But It May Be A Real Business -- In 2016
TV Watch, Wayne Friedman - Friday, July 17, 2015
It wasn't that long ago -- probably the last decade -- th ...
- Don't Miss 'Daisy': Sit Back And Leave The 'Driving' To PBS
TVBlog, Adam Buckman - Friday, July 17, 2015
If the essence of television is to take you places you cann ...
- NBCU Upfront Nets $6B
MediaDailyNews, Wayne Friedman - Wednesday, July 15, 2015
NBCUniversal's total TV upfront revenue -- for its broadcast, cable and digit ...
- TV Upfronts In Flux, Execs Braced For Radical Change
MediaDailyNews, Wayne Friedman - Wednesday, July 15, 2015
TV upfronts won't nearly be the same in coming years. Per ...
- Why The Biggest Debate In Advertising Is Irrelevant
Online Spin, Tom Goodwin - Friday, July 17, 2015
For the last five years, advertising has hosted an ever-louder and more-vicio ...
- More News Consumption On All Platforms?
TV Watch, Wayne Friedman - Thursday, July 16, 2015
Whatever you might think about where Twitter and Facebook are headed, they' ...