- Media Cheers Caitlyn, But Will Ad Biz Embrace Transgender Trend?
TVBlog, Adam Buckman - Thursday, July 16, 2015
The court of media opinion concerning Caitlyn Jenner's transgender transformation has spoke ...
- People Using TV Levels Drop 6%
MediaDailyNews, Wayne Friedman - Tuesday, July 14, 2015
Live TV PUT levels, which represent the percent of the Nielsen measu ...
- OTT Platforms Could Hit $12B IN 2018, Netflix Will Dominate
MediaDailyNews, Wayne Friedman - Tuesday, July 14, 2015
Over-the-top TV platforms could double or triple in revenue in fourth year ...
- Prepare For Programmatic Imperialism: Q&A With ChoiceStream's Eric Bosco
MediaDailyNews, Charlene Weisler - Tuesday, July 14, 2015
ChoiceStream CEO Eric Bosco believes that the media industry will soon ...
- 'Awesome Happens' On Shaw Floors
Out to Launch, Amy Corr - Wednesday, July 15, 2015
Here's a different way to advertise floors. Shaw Floors launched a swe ...
- Peter Dinklage Narrates 'The Kings & Queens of America' For Chrysler 300
Out to Launch, Amy Corr - Wednesday, July 15, 2015
Who better to narrate a car ad dubbed "The Kings & Quee ...
- Study Shows Binge-ing Is The New Normal
TV Everywhere, J. Max Robins - Wednesday, July 15, 2015
A new study from the TiVo Research Group confirms what I've lo ...
- Best-Performing TV Shows? Look To Ad Revs, Not Ratings
TV Watch, Wayne Friedman - Wednesday, July 15, 2015
TV networks would love for business reporters to stop writing about ...
- Walk Like An Egyptian: Spike's 'Tut' Struts His Stuff
TVBlog, Adam Buckman - Wednesday, July 15, 2015
Millennials, meet your king. He's Tutankhamun - "Tut" for short" - t ...
- Why Nielsen Is Forced To Model Even Though It Is Bad Research
MediaDailyNews, Steve Sternberg - Tuesday, July 14, 2015
The problem with TV modeling is that it's not good research f ...
- Cable Nets, Ad Revs Dip In Q2
MediaDailyNews, Wayne Friedman - Monday, July 13, 2015
While national TV advertising dollars dropped in the second quarter by l ...
- Comcast To Launch Stream, Standalone Digital Service
MediaDailyNews, Wayne Friedman - Monday, July 13, 2015
Joining the new business of standalone digital TV services -- as ...
- NEW! In Geico Ad, Even Real Doctors Can't Remove Foreign Objects From Hasbro's Operation Guy
Out to Launch, Amy Corr - Monday, July 13, 2015
Is there a doctor in the house? Any adult who fondly recal ...
- Sure, There Are Good TV Shows Around. Finding Them? That's Something Else
TV Watch, Wayne Friedman - Tuesday, July 14, 2015
Deep into the summer doldrums, my wife says there's nothing on "televisio ...
- From 'I Am Jazz' To 'I Am Cait,' It's A Trans-Formative Time For TV
TVBlog, Adam Buckman - Tuesday, July 14, 2015
TV's - and the world's - growing acceptance of transgender people a ...
- Netflix Use Up, Doesn't Impact Pay TV
MediaDailyNews, Wayne Friedman - Friday, July 10, 2015
Netflix may have very little effect on traditional pay TV business ...
- 'Family Feud' Records Viewing Rise, Off-Net Sitcoms Hits Dip
MediaDailyNews, Wayne Friedman - Friday, July 10, 2015
Twentieth Television/Debmar-Mercury's "Family Feud" continues to earn high viewing results this seaso ...
- Live TV Viewing Is Dying By A Thousand Paper Cuts
Online Spin, Maarten Albarda - Monday, July 13, 2015
Pivotal Research's senior research analyst and frequent MediaPost contributor Brian Wieser recent ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisement ...
- What's The Market For Distressed TV Programs?
TV Watch, Wayne Friedman - Monday, July 13, 2015
Under-the-radar TV networks looking for damaged programming goods to hopefully sell ...
- Shock Volume Doesn't Quite Reach 11 in Leary Rock-Star Comedy
TVBlog, Adam Buckman - Monday, July 13, 2015
Denis Leary tries to turn up the shock volume to 11 ...
- Programmatic TV Standards Group Forms
Around the Net in Real-Time, Tyler Loechner - Thursday, July 9, 2015
According to AdExchanger, a new group aptly named the Programmatic TV Standar ...
- The DMA To DMZ: An Impression
Audience Buying Insider, Mitch Oscar - Friday, July 10, 2015
If memory serves me well, back in the mid-1950s two opposing med ...
- The Tour de Pants: Cosby, Jared, And Trump
Mad Blog, - Thursday, July 9, 2015
It's been a painful time for fans of Subway guy Jared Fogl ...
- Sinclair Renews Affiliate Deals With CBS, CW
MediaDailyNews, Wayne Friedman - Thursday, July 9, 2015
CBS and The CW -- of which CBS Corp. is a co-own ...
- NEW! Friends Pay Final Tribute To Scrapped Car In Nissan Sentra Ad
Out to Launch, Amy Corr - Thursday, July 9, 2015
Four friends and a junkyard funeral could be the name for th ...
- Simulmedia Brings TV Ad Tech To App Marketers
RTBlog, Tyler Loechner - Friday, July 10, 2015
TV ad tech firm Simulmedia has long -- with long being ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, July 10, 2015
Fox has made the decision to air every episode of the X-Fil ...
- Consumers Share Comic-Con Content Despite Warnings Not To
TV Watch, Wayne Friedman - Friday, July 10, 2015
vent organizers of the Comic-Con event in San Diego were concerned abo ...
- What Were We Thinking? NatGeo Sorts Out 'The 2000s'
TVBlog, Adam Buckman - Friday, July 10, 2015
At first, it's easy to react skeptically to the prospect that ...