- Infiniti Takes 'Vacation' With QX60 And Christie Brinkley
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2015
In a fresh take on the storyline, Brinkley does not revisit h ...
- TV Streaming Rises As Digital Usage Increases
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2015
Nearly 30% of all TV viewing -- subscription, free video sites, a ...
- 4 Reasons Programmatic TV Is Over-Hyped
MediaDailyNews, James G. Brooks, Jr. - Thursday, July 9, 2015
While TV's late embrace of programmatic reaffirms the fact that the buyi ...
- Local TV Management Anticipates More Consolidation, Seeks Greater Revenue Sources
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2015
Local TV broadcasting business management anticipates more consolidation moves -- which beg ...
- NEW! Taco Bell Joins Bacon Craze With Bacon Chalupa Campaign
Out to Launch, Amy Corr - Wednesday, July 8, 2015
Taco Bell is promoting its new Bacon Club Chalupa with a ...
- TV Watching Among 18-24s Continues Decline
Research Brief, Jack Loechner - Thursday, July 9, 2015
According to the latest quarterly TV viewing figures from Nielsen, reported ...
- TGI Fridays Campaign Goes 360 To Giveaway Burgers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2015
TGI Fridays' pay-it-forward promotion "Buy A Burger, Give A Burger" gives consume ...
- Olbermann's Gone Again: Lessons Learned For Other Cable TV Commentators?
TV Watch, Wayne Friedman - Thursday, July 9, 2015
No matter what you thought about him, Keith Olbermann gave an ed ...
- Let's Get Serious: CNN Played Softball With Hillary Clinton
TVBlog, Adam Buckman - Thursday, July 9, 2015
Just in case anyone is interested in clarifying the meaning of t ...
- Fiat Taps Bobby Moynihan For NBCUniversal Campaign
Marketing Daily, Karl Greenberg - Tuesday, July 7, 2015
Three two-part on-air narratives include extended digital content and behind-the-scenes videos, ...
- Retrans Fees Rising, Becoming Competitive With Cable Subscriber Revenues
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2015
In three years, TV stations' average retransmission fees will rapidly climb ...
- ESPYs Draw Major Ad Interest, Capital One Returns As Presenting Sponsor
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2015
ESPN's sports award show, "The ESPYs," will see Capital One return ...
- Piracy And Premium Content -- Fighting an Upstream Battle?
MediaDailyNews, David Mowrey - Wednesday, July 8, 2015
While technology companies are making it easier to quickly identify and remo ...
- Ad Confidence Dips, Remains Near Historic High, Especially Digital
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2015
The confidence of ad executives -- both advertisers and agencies -- ...
- NEW! Get Out The Map: Booking.com Encourages Travelers To Wing Everything But Lodging
Out to Launch, Amy Corr - Tuesday, July 7, 2015
David Beckham goes #AllIn with Sprint. Road trip, anyone? Let's launch! ...
- Healing Cable Troubles With Changing Prescriptions
TV Watch, Wayne Friedman - Wednesday, July 8, 2015
Discovery Communications was a star performer on Tuesday among publicly traded med ...
- 'The View' From Here: ABC Show Has Fallen Off The Pop-Culture Radar
TVBlog, Adam Buckman - Wednesday, July 8, 2015
Whether you agreed or not with liberals Rosie O'Donnell and Joy Beh ...
- BBC Might Make News Channel Online Only
Around the Net In Media, Gavin O'Malley - Tuesday, July 7, 2015
As part of a broader cost-cutting initiative, The BBC could make i ...
- Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens
MediaDailyNews, Wayne Friedman - Monday, July 6, 2015
Big TV screens are still the dominating preference for overall viewers ov ...
- People Need to Watch More TV News
MediaDailyNews, Gary Holmes - Monday, July 6, 2015
I never thought I would say this, but - people really ne ...
- Women's World Cup Grabs 25M Viewers
MediaDailyNews, Wayne Friedman - Monday, July 6, 2015
The U.S. championship victory over Japan in the FIFA Women's World C ...
- NEW! Road Trip In Honda Pilot Results In Three Generations Singing Weezer
Out to Launch, Amy Corr - Monday, July 6, 2015
Honda has launched a pair of TV spots promoting its 2016 Pil ...
- Upfront TV Dollar Volume: Looking For Clearer 'Guidance'
TV Watch, Wayne Friedman - Tuesday, July 7, 2015
Figure that future TV upfronts will only become less clear, more mudd ...
- His Name Is Ray, But He's No Ray Of Sunshine
TVBlog, Adam Buckman - Tuesday, July 7, 2015
In an era of antiheroes, Ray Donovan might be the anti-est he ...
- New Balance Is 'Always In Beta' With New Global Brand Campaign
Marketing Daily, Karl Greenberg - Thursday, July 2, 2015
The effort centers on a TV spot launching July 6 about ...
- Univision To Offer IPO, Cites Increased Revs
MediaDailyNews, Erik Sass - Thursday, July 2, 2015
The biggest Spanish-language TV broadcaster in the U.S. is preparing to ma ...
- NEW! Man Treats Beloved Dog To 'Dream Weekend' In Subaru Ad
Out to Launch, Amy Corr - Thursday, July 2, 2015
Subaru launched an adorably sweet TV spot that highlights the bond betwe ...
- Pulling No Punches: TV Actors Fighting For Multimillion-Dollar Salaries
TV Watch, Wayne Friedman - Monday, July 6, 2015
TV talent doesn't come cheap. But TV producers haven't paid out ...
- Bible Gets Thumped As Networks Slam Brakes On Ol' Time Religion
TVBlog, Adam Buckman - Monday, July 6, 2015
Can a pair of sacred ancient texts make it in a present-d ...
- It's All TV, Isn't It: A Rumination
Audience Buying Insider, Mitch Oscar - Thursday, July 2, 2015
I'm a TV guy, and proud of it. I enjoy horizontally watchi ...