- NBC Running Big NASCAR Ad And Promotional Campaign
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2015
Phil Berguson, SVP marketing at the network, tells "Marketing Daily" that t ...
- Ad-Supported Cable Takes A Hit, All But 5 Nets Lose Viewers
MediaDailyNews, Wayne Friedman - Wednesday, July 1, 2015
Many top cable networks took another decided hit in viewership in t ...
- Women's World Cup Kicks Into High Gear
MediaDailyNews, Wayne Friedman - Wednesday, July 1, 2015
A big-time Women's World Cup match where the U.S. beat Germany ...
- TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Plan
MediaDailyNews, Joe Mandese - Thursday, July 2, 2015
As Nielsen prepares to make the biggest changes to its national ...
- NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan
Out to Launch, Amy Corr - Wednesday, July 1, 2015
Sprint debuted an "All-In" pricing plan that offers consumers a smartphone wi ...
- Digital, Snackable TV Coming For Mobile
Research Brief, Jack Loechner - Thursday, July 2, 2015
The amount of time viewers spend watching online video on their laptop ...
- Lifetime's Movie Library Launches In A Crowded OTT Field
TV Watch, Wayne Friedman - Thursday, July 2, 2015
We definitely expected that more over-the-top TV services were coming. But o ...
- 'Poldark' And Handsome: New Hero Settles In On PBS
TVBlog, Adam Buckman - Thursday, July 2, 2015
"Poldark," the hero on PBS' "Masterpiece," is a brooder and a m ...
- International Media's Livingston, VMM's Caruso On Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 30, 2015
Multichannel News has posted a Q&A on programmatic with Doug Livingston, preside ...
- TV Binging On The Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2015
TV binging is growing. But while it can bring much joy ...
- Rodale Signs TV Development Deal
MediaDailyNews, Erik Sass - Tuesday, June 30, 2015
Another big magazine publisher is jumping into the TV business: health a ...
- Fox Networks Upfront Holds Steady
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2015
Fox Networks has concluded its upfront negotiations -- for all its broadca ...
- Subaru Impreza Can Handle Potholes And A-holes
Out to Launch, Amy Corr - Wednesday, July 1, 2015
Just how much can the Subaru Impreza handle? Think rough terrain, b ...
- National Park Foundation Launches 'Find Your Park' Campaign
Out to Launch, Amy Corr - Wednesday, July 1, 2015
To support the National Park Service centennial in 2016, the NPS a ...
- 'Netflix Tax' Comes To Chicago
PolicyBlog, Wendy Davis - Wednesday, July 1, 2015
Chicago residents who stream video through paid services like Netflix are getti ...
- Super Premium, Not: Heroes Prove Worst Malware Purveyors
RTBlog, Tyler Loechner - Wednesday, July 1, 2015
Good news, marketers! You have something in common with superheroes! You bo ...
- How Many Seconds For 'Viewable' Video? Your Choice -- Or Your Confusion?
TV Watch, Wayne Friedman - Wednesday, July 1, 2015
More variations on a commercial theme for digital video consumers to conside ...
- No Golf For You! The Case For President Trump
TVBlog, Adam Buckman - Wednesday, July 1, 2015
Buried in some of the coverage of Donald Trump over the la ...
- AT&T Expects $49 Billion DirecTV Merger To Close Soon
Daily Online Examiner, Wendy Davis - Tuesday, June 30, 2015
AT&T expects its $49 billion merger with DirecTV to be completed "shortly ...
- Risks And Rewards For Advertisers Aligning With Transgender Content
MAD, Larissa Faw - Monday, June 29, 2015
With ABC Family's "Becoming Us," TLC's July 15 debut of "I ...
- BBH Gets 'Hungry' For New Great Nations Eat Campaign
MAD, Larissa Faw - Monday, June 29, 2015
Advocacy group Great Nations Eat and its creative agency BBH New Yo ...
- Toyota Goes National ... And Local With New Campaign For Camry, Corolla
Marketing Daily, Karl Greenberg - Monday, June 29, 2015
There are no fewer than three broadcast flights, with the first starti ...
- Affiliate Revenues Trump Ad Revenues For TV Cos.
MediaDailyNews, Wayne Friedman - Monday, June 29, 2015
Revenues from affiliate fees for U.S. TV-media companies -- now greater th ...
- TV is Not Dead, But It Is Evolving: A Look at On-Demand
MediaDailyNews, Charlene Weisler - Monday, June 29, 2015
Fighting market change is futile. The consumer is in charge, and it ...
- You're Fired: NBC Stops All Business With Donald Trump
MediaDailyNews, Wayne Friedman - Monday, June 29, 2015
Joining Univision in condemning Donald Trump's remarks over immigration policy, NBC sa ...
- Gannett Creates Two Entities, Completes Spinoff Of Newspapers, TV
MediaDailyNews, Erik Sass - Monday, June 29, 2015
After almost a year of preparations including shareholder votes, financing and executi ...
- NEW! Lean Cuisine Rebrands With #WeighThis Campaign -- And It's Not Pounds
Out to Launch, Amy Corr - Monday, June 29, 2015
Lean Cuisine has launched an online video to support its rebranding them ...
- Networks' Affiliate Revenue Keeps Growing: But What Happens In Five, Ten Years?
TV Watch, Wayne Friedman - Tuesday, June 30, 2015
Big media companies that control TV networks will continue to be stro ...
- When Animals Attack: Beasts Go Wild In CBS' 'Zoo' Story
TVBlog, Adam Buckman - Tuesday, June 30, 2015
These animals are mad as hell and they're not going to ta ...
- Meerkat Launches Embeddable Player
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, June 29, 2015
Live-streaming app Meerkat has launched an embeddable player, enabling broadcasted content ...