- Tech Glitches Send OTT Viewers Packing
MediaDailyNews, Wayne Friedman - Friday, June 26, 2015
Although over-the-top TV services may be the hot thing for many ...
- The CW Gains 12%-15% In Upfront
MediaDailyNews, Wayne Friedman - Friday, June 26, 2015
The CW, coming off a strong year with higher viewership -- virtual ...
- Switching Cable Companies: Not The Horror Show You Might Expect
Online Spin, Maarten Albarda - Monday, June 29, 2015
I just moved to a new home in a new (to m ...
- What New Devices Can Help UGC Grow?
TV Watch, Wayne Friedman - Monday, June 29, 2015
Your average-citizen content producers need to check their tools these days. A ...
- Easy Solution To NBC's Trump Problem: Sever Ties With Him
TVBlog, Adam Buckman - Monday, June 29, 2015
It was only natural that Univision would drop a show associated wi ...
- Caitlyn Jenner Will Re-Wire Us All, Just Not Overnight
MediaDailyNews, Kirk Olson, Sheri Roder - Friday, June 26, 2015
Olympic gold-medal winner formerly known as Bruce Jenner made waves on Vani ...
- Univision Axes Pageants After Trump's Mexican Remarks
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2015
Univision Communications, the Spanish-language network group, has ended its relationship with t ...
- Broadcast Networks Register Upfront Rates In Single Digits
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2015
Selling of broadcast prime-time upfront commercial inventory is finally moving across maj ...
- Screenvision Unveils New Branded Content
MediaDailyNews, Erik Sass - Thursday, June 25, 2015
Native advertising has made its debut on the silver screen via n ...
- SiriusXM, Fox News Join Forces For Ad-Supported National News
MediaDailyNews, Erik Sass - Thursday, June 25, 2015
SiriusXM is planning to launch a new ad-supported national news channel ...
- NEW! Volkswagen Controls Destiny For Teens Looking For Love And A License
Out to Launch, Amy Corr - Thursday, June 25, 2015
Volkswagen Canada launched a pair of sweet ads promoting the 2015 Tigu ...
- Broadband Privacy Rules Coming Soon, FCC Chairman Says
PolicyBlog, Wendy Davis - Friday, June 26, 2015
The Federal Communications Commission intends to move forward with new privacy rul ...
- Wilson Joins WideOrbit As CMO
Real-Time Daily, Tyler Loechner - Friday, June 26, 2015
WideOrbit, an ad management software firm and programmatic TV tech provider, ...
- Upfront As A 'Futures' Market? Wall Street May Not Be Seeing It
TV Watch, Wayne Friedman - Friday, June 26, 2015
The upfront marketplace has started up -- but you might be ha ...
- Forget Him Not: Glen Campbell's Alzheimer's Journey On CNN
TVBlog, Adam Buckman - Friday, June 26, 2015
Glen Campbell might be the first celebrity to ever go this publ ...
- Fall TV Debuts Disrupted By Year-Round, Cross-Platform Viewing
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2015
A little over half of consumers are not that concerned with t ...
- Nielsen Rolls Out Analytics, ROI Packages For Mid-Markets
MediaDailyNews, Erik Sass - Wednesday, June 24, 2015
Nielsen is looking to expand its business with new offerings targeting middle-mark ...
- Multicultural TV Users Favor OTT Viewing
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2015
Multicultural viewers are more likely to spend a hefty percentage of the ...
- YuMe Rolls Out Programmatic Video Marketplace
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
YuMe -- once simply called a "video ad network" -- has transition ...
- Dr Pepper Utilizes Social-Influencer Marketing For 'Lip Sync Battle'
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 24, 2015
Using "influencers" to connect with consumers is old hat, but new real-ti ...
- Some Global Viewers Still Speeding Illegally In Fast Lane
TV Watch, Wayne Friedman - Thursday, June 25, 2015
While marketers increasingly take a measured approach in making season-long ad dea ...
- Affleck's Roots Didn't Fit PBS Show's Heroic Narrative
TVBlog, Adam Buckman - Thursday, June 25, 2015
Ben Affleck's slave-owning ancestry ran counter to the narrative that had alrea ...
- TV Still Top Medium In Usage, Reach
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2015
Little surprise from Nielsen's first look at weekly usage and reach ...
- Global Broadcasters Slow To Adopt 4K TV
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2015
Although TV set manufacturers continue to ramp up 4K TV production, o ...
- Why Netflix Is The Best Thing Ever
MediaDailyNews, Steve Sternberg - Wednesday, June 24, 2015
The main reason Netflix continues to grow and thrive is that ...
- NEW! Latest Geico Ad Is Part 'Game Of Thrones' And Part 'Princess Bride'
Out to Launch, Amy Corr - Tuesday, June 23, 2015
Valspar brings color to the colorblind. LG creates a leather print a ...
- Japanese City Lures Visitors With Tales Of Alien Sea Creatures
Out to Launch, Amy Corr - Wednesday, June 24, 2015
This is not your typical tourism campaign. To draw visitors to Sa ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 24, 2015
HBO's digital engagement increased by 91% after releasing the trailer for t ...
- Colbert's Digital Smarts Will Likely Lead To Late-Night Kingship
TV Everywhere, J. Max Robins - Wednesday, June 24, 2015
When "Late Show With Stephen Colbert" premieres in September, expect a stro ...
- Networks Rebranding -- And Competing For More Young Adult Viewers
TV Watch, Wayne Friedman - Wednesday, June 24, 2015
Viacom's TV Land is another in a series of somewhat sleepy b ...