has launched its third "It's What You Do" ad, and
this one has a torture scene that begins like an episode of "Game of Thrones" -- but it's really more "Princess Bride." A king hurries to his dungeon for an update on a prisoner who's strapped to
a table, being tortured for information. The king's minions claim they will soon break the prisoner and learn his secrets. When the king leaves, the table flips down and the minions resume their game
of ping-pong, using the prisoner as a net. "If your boss stops by, you act like you're working. It's what you do," closes the ad, seen here
The Martin Agency
created the campaign.