Live-streaming app Meerkat has launched an embeddable player, enabling broadcasted content to the app to be embedded and viewed on other digital services. The first incarnation begins July 5 with the Discovery Channel's annual Shark Week. The player will use behind-the-scenes content on the channel’s DLive Web portal, as part of a roundup of streaming content. Shark Week content will also be pushed out to Meerkat users, via a @SharkWeek account, giving Discovery’s programming another digital outlet.