- U.S. Ad Volume Expands In May, Digital Exodus Continues
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The U.S. advertising marketplace expanded in May after a dip in Apri ...
- ESPN, Weather Shake Up Big Data Roles
MediaDailyNews, Tyler Loechner, Joe Mandese - Wednesday, June 17, 2015
ESPN Wednesday named Vikram Somaya senior vice president and global data office ...
- NEW! Google Creates Powerful Ad About Gender Transition
Out to Launch, Amy Corr - Tuesday, June 16, 2015
Father's Day ads. Chinet and Dixie want people to connect offline. Let ...
- David Beckham Stars In Campaign For Sands Properties In Asia
Out to Launch, Amy Corr - Wednesday, June 17, 2015
When David Beckham stars in a campaign for luxury hotel and casi ...
- Angel Soft Wishes Single Mothers A #HappyFathersDayMom
Out to Launch, Amy Corr - Wednesday, June 17, 2015
Angel Soft launched a touching video that pays tribute to single mothe ...
- Children Pay Homage To Their Fathers In Omaha Steaks Video
Out to Launch, Amy Corr - Wednesday, June 17, 2015
Omaha Steaks launched a sweet, brand-free video that pays tributes to da ...
- Toyota Helps Kids Redo Father's Day
Out to Launch, Amy Corr - Wednesday, June 17, 2015
Toyota took to the streets of Los Angeles and found the majori ...
- How Howard Stern Became 'King Of All Media'
TV Everywhere, J. Max Robins - Wednesday, June 17, 2015
Through a savvy use of TV, social media, online video - an ...
- Trump's Presidential Hopes -- And His On-And-Off-Again TV Show
TV Watch, Wayne Friedman - Wednesday, June 17, 2015
Donald Trump will try and run for president. Should he be runni ...
- Stars For A Day: Trump, Jeb Bush Take Over TV For Most Of Tuesday
TVBlog, Adam Buckman - Wednesday, June 17, 2015
TV morphed yesterday from a morning dominated by chatter about Rachel Dolez ...
- TV Still Tops In Audience Reach
MediaDailyNews, Wayne Friedman - Monday, June 15, 2015
With pressure from some quarters to put more media dollars into digita ...
- Levin Scores As NFL's First Chief Content Officer
MediaDailyNews, Wayne Friedman - Monday, June 15, 2015
Creating a new NFL executive position, the league has named veteran TV/med ...
- The Mystery Is Over, Poltrack Wins 2015 'Ephron' Award
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
CBS Chief Research Officer David Poltrack has won the ARF's 2015 "Erw ...
- NEW! Chinet Encourages Friends To #BeSocial... Offline
Out to Launch, Amy Corr - Monday, June 15, 2015
Chinet goes old-school in a TV spot and digital short that reve ...
- How About Obvious Labeling Of Sponsored Content For All Of TV?
TV Watch, Wayne Friedman - Tuesday, June 16, 2015
What if every time a Toyota car appeared in a USA Netwo ...
- Politics Of 'Self-Identification' Takes Center Stage In Lauer-Dolezal Interview
TVBlog, Adam Buckman - Tuesday, June 16, 2015
Why shouldn't Rachel Dolezal be permitted to "be" an African-American women ...
- Worldwide Over-The-Top Revenue Balloons
Video Insider, Daisy Whitney - Tuesday, June 16, 2015
Global over-the-top revenue is on a fast track for massive growth ...
- 'Jurassic World' Pounds $30 Million Into TV Spend
MediaDailyNews, Wayne Friedman - Friday, June 12, 2015
One of the biggest expected summer movies, Universal Pictures' "Jurassic World" ...
- 'NBC Nightly News' Dips, 'WNT' Tops Among Rivals
MediaDailyNews, Wayne Friedman - Friday, June 12, 2015
While NBC readies its decision on the future of news anchor Bri ...
- Product Placement Sources Nearly 13%, Outpaces Rest Of Marketing
MediaDailyNews, Joe Mandese - Monday, June 15, 2015
The U.S. product placement marketplace expanded nearly 13% in 2014 and ...
- NEW! Johnsonville Sausage Fulfills One Father's Fantasy Over And Over
Out to Launch, Amy Corr - Friday, June 12, 2015
Johnsonville is encouraging families to wake Dad up with a sizzling bra ...
- DSP Adelphic Plugs Into LiveRail For Connected TV Inventory
Real-Time Daily, Tyler Loechner - Monday, June 15, 2015
Adelphic, a mobile-focused demand-side platform (DSP), is expanding to new screens. T ...
- Better-Quality TV/Video Devices Lead To Wonderment -- And Puzzlement
TV Watch, Wayne Friedman - Monday, June 15, 2015
We are again inundated with marketing for new technology: better TV scree ...
- 'Seinfeld' Repeats On Hulu: Much Ado About 'Nothing'
TVBlog, Adam Buckman - Monday, June 15, 2015
Despite the classic TV show's omnipresence, the folks at Hulu are promoti ...
- CNN's Courageous Charting Path Of 'Newsworthy' Branded Content
Content Marketing Insider, Thom Forbes - Thursday, June 11, 2015
It's all about relevancy, Otto Bell will tell you: finding that kern ...
- Reviling For Dollars: 'The Briefcase' And Reality Porn
Mad Blog, - Thursday, June 11, 2015
It's so weird and hyper-manipulated that it's hard to explain the conce ...
- USGA Launches Inclusive Campaign With Inclusive Media Buy On Fox
Marketing Daily, Karl Greenberg - Friday, June 12, 2015
The golfing organization is reaching out to a broader, ethnically and economical ...
- Rupert Murdoch Expected To Step Down From Fox, Son James To CEO
MediaDailyNews, Wayne Friedman - Thursday, June 11, 2015
Longtime TV executive Rupert Murdoch is preparing to give up his po ...
- Measurement Mandate At Upcoming ARF Event
MediaDailyNews, Charlene Weisler - Thursday, June 11, 2015
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conferenc ...
- Nevins To Become Showtime CEO In 2016
MediaDailyNews, Wayne Friedman - Thursday, June 11, 2015
Showtime Networks will get a new chief executive officer next year ...