- What Digital TV Companies Need To Do TV Ads? Maybe Twitter?
TV Watch, Wayne Friedman - Thursday, June 11, 2015
Rare are those big consumer-facing companies that don't need TV advertising ...
- Post-Dave Ratings Indicate Two Jimmies Have Not Inherited His Audience
TVBlog, Adam Buckman - Friday, June 12, 2015
With David Letterman now out of the late-night picture, you might thi ...
- A River Of Streaming News
Marketing: Entertainment, Doug Chavez - Thursday, June 11, 2015
It seems that each month there are new product updates and announcemen ...
- Online Marketing Share Of Ad Spend Soars
MediaDailyNews, Wayne Friedman - Wednesday, June 10, 2015
Although small- and medium-sized businesses expect to increase their radio and ...
- NBA Finals Slam Dunk Viewers
MediaDailyNews, Wayne Friedman - Wednesday, June 10, 2015
ABC's NBA Finals continue to easily outperform results of a year a ...
- Nielsen Finds Upper Limit To Apps Used, But Time Spent Soars
MediaDailyNews, Joe Mandese - Thursday, June 11, 2015
In a pattern that seems to be following the fragmentation of oth ...
- NEW! Dixie Encourages Family And Friends To Go #DarkForDinner
Out to Launch, Amy Corr - Wednesday, June 10, 2015
Dixie has launched "Be More Here," a campaign that encourages folks ...
- Who Has Stolen The Thunder Of TV Everywhere?
TV Watch, Wayne Friedman - Wednesday, June 10, 2015
The company is truly embodying what TV Everywhere means - which mig ...
- Film Noir Festival Proves Once Again How Much We Need TCM
TVBlog, Adam Buckman - Thursday, June 11, 2015
The annual "Summer of Darkness" film noir festival on Turner Classic Movi ...
- Broadcasters Team To Push Local Content On Connected Devices
MediaDailyNews, Wayne Friedman - Tuesday, June 9, 2015
To promote and grow local TV news on mobile/connected TV devices, fi ...
- TV Remains Most Effective Ad Medium
MediaDailyNews, Wayne Friedman - Tuesday, June 9, 2015
Just in time for the TV upfront market comes a new stu ...
- NEW! State Farm Agent Lands On Coneheads' Mothership... France?
Out to Launch, Amy Corr - Tuesday, June 9, 2015
A doll that's sensitive to sunlight. Harlequin has fantasy escape routes f ...
- BIC Tells Millennial Men To 'Smooth Up'
Out to Launch, Amy Corr - Wednesday, June 10, 2015
BIC plays dirty in a series of online videos for its Fl ...
- 'Breakfast Defectors' Flee McDonald's Dictatorship For Taco Bell's Variety
Out to Launch, Amy Corr - Wednesday, June 10, 2015
This video for Taco Bell is part "Divergent," part "Hunger Games" a ...
- Tecate Light Campaign Targets 'Bi-Cultural' Hispanics
Out to Launch, Amy Corr - Wednesday, June 10, 2015
The eagle has landed in a campaign for Tecate Light, targeting "bi-cultura ...
- Sinclair Broadcasting Leads $4.4M Round For Programmatic Platform ZypMedia
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Future Digital Video Buyers, Know Your Creators -- At Least 32,000 Of Them
TV Watch, Wayne Friedman - Wednesday, June 10, 2015
Years ago we only needed to follow three networks to buy commercia ...
- CNN Singles Out 'The Seventies' For Another Decade Documentary
TVBlog, Adam Buckman - Wednesday, June 10, 2015
It seems as if in retrospect, some years are more loaded wi ...
- Patron Unveils First Work From Its New AOR
MAD, Steve McClellan - Monday, June 8, 2015
Patron is rolling out its first work from Mullen Lowe U.S. a ...
- Patron Unveils First Work From Its New AOR
Marketing Daily, Steve McClellan - Tuesday, June 9, 2015
Patron is rolling out its first work from Mullen Lowe U.S. a ...
- Evaluating The New Fall TV Series
MediaDailyNews, Steve Sternberg - Tuesday, June 9, 2015
After examining the fall schedules and watching most of the pilots, he ...
- Mobile Video Brings Viewers Back To TV
MediaDailyNews, Wayne Friedman - Monday, June 8, 2015
Mobile video increasingly isn't just about short-form videos. A new IAB glob ...
- Turner Adds Content Unit Courageous
MediaDailyNews, Wayne Friedman - Monday, June 8, 2015
Turner Broadcasting is adding a dedicated branded content division to its stab ...
- Gannett Splits Broadcasting, Print Divisions, As 'USA Today' Publisher Exits
MediaDailyNews, Fern Siegel - Monday, June 8, 2015
Per board approval, Gannett is finalizing the creation of two publicly trad ...
- The Letterman/'Saturday Night Live' Axis Of Comedy
MediaDailyNews, Gary Holmes - Monday, June 8, 2015
David Letterman's departure from late night television eliminates one of the la ...
- New! Bored Wives 'Escape The Everyday' With Harlequin Books
Out to Launch, Amy Corr - Monday, June 8, 2015
Wrap your brain around this fun fact: Harlequin publishes 110 titles ...
- AT&T's Online Video Plans Could Harm Competitors, Watchdog Warns
PolicyBlog, Wendy Davis - Tuesday, June 9, 2015
Staff at the Federal Communications Commission reportedly are poised to recommend th ...
- 'Broad City': How to Be Funny Across Platforms
TV Everywhere, J. Max Robins - Tuesday, June 9, 2015
"Broad City" co-creators and stars Ilana Glazer and Abbi Jacobson are ...
- Cycling -- Or Recycling -- Your Reality TV Habit?
TV Watch, Wayne Friedman - Tuesday, June 9, 2015
Critics have a hard time with some live TV sports programming d ...
- What Seinfeld Really Said About Comedic Free Speech On Campus
TVBlog, Adam Buckman - Tuesday, June 9, 2015
Jerry Seinfeld is outspoken on the subject of comedy, and he recent ...