- Sinclair Broadcasting Leads $4.4M Round For Programmatic Platform ZypMedia
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Future Digital Video Buyers, Know Your Creators -- At Least 32,000 Of Them
TV Watch, Wayne Friedman - Wednesday, June 10, 2015
Years ago we only needed to follow three networks to buy commercia ...
- CNN Singles Out 'The Seventies' For Another Decade Documentary
TVBlog, Adam Buckman - Wednesday, June 10, 2015
It seems as if in retrospect, some years are more loaded wi ...
- Patron Unveils First Work From Its New AOR
MAD, Steve McClellan - Monday, June 8, 2015
Patron is rolling out its first work from Mullen Lowe U.S. a ...
- Patron Unveils First Work From Its New AOR
Marketing Daily, Steve McClellan - Tuesday, June 9, 2015
Patron is rolling out its first work from Mullen Lowe U.S. a ...
- Evaluating The New Fall TV Series
MediaDailyNews, Steve Sternberg - Tuesday, June 9, 2015
After examining the fall schedules and watching most of the pilots, he ...
- Mobile Video Brings Viewers Back To TV
MediaDailyNews, Wayne Friedman - Monday, June 8, 2015
Mobile video increasingly isn't just about short-form videos. A new IAB glob ...
- Turner Adds Content Unit Courageous
MediaDailyNews, Wayne Friedman - Monday, June 8, 2015
Turner Broadcasting is adding a dedicated branded content division to its stab ...
- Gannett Splits Broadcasting, Print Divisions, As 'USA Today' Publisher Exits
MediaDailyNews, Fern Siegel - Monday, June 8, 2015
Per board approval, Gannett is finalizing the creation of two publicly trad ...
- The Letterman/'Saturday Night Live' Axis Of Comedy
MediaDailyNews, Gary Holmes - Monday, June 8, 2015
David Letterman's departure from late night television eliminates one of the la ...
- New! Bored Wives 'Escape The Everyday' With Harlequin Books
Out to Launch, Amy Corr - Monday, June 8, 2015
Wrap your brain around this fun fact: Harlequin publishes 110 titles ...
- AT&T's Online Video Plans Could Harm Competitors, Watchdog Warns
PolicyBlog, Wendy Davis - Tuesday, June 9, 2015
Staff at the Federal Communications Commission reportedly are poised to recommend th ...
- 'Broad City': How to Be Funny Across Platforms
TV Everywhere, J. Max Robins - Tuesday, June 9, 2015
"Broad City" co-creators and stars Ilana Glazer and Abbi Jacobson are ...
- Cycling -- Or Recycling -- Your Reality TV Habit?
TV Watch, Wayne Friedman - Tuesday, June 9, 2015
Critics have a hard time with some live TV sports programming d ...
- What Seinfeld Really Said About Comedic Free Speech On Campus
TVBlog, Adam Buckman - Tuesday, June 9, 2015
Jerry Seinfeld is outspoken on the subject of comedy, and he recent ...
- Marketers Must Be Aggressive In Pushing For Quality Data
MediaDailyNews, Wayne Friedman - Friday, June 5, 2015
Big Data may be all the rage for almost all businesses the ...
- U.S. Ad Market Forecast To Grow 2%-3%
MediaDailyNews, Wayne Friedman - Friday, June 5, 2015
The U.S. advertising market is expected to maintain its modest low single-dig ...
- NEW! Birchbox Launches Ad Campaign, Partnership With Gap
Out to Launch, Amy Corr - Friday, June 5, 2015
The more I read about Birchbox, the more I want to t ...
- CNN, Other Broadcast News Networks Side With Fox Against TVEyes
PolicyBlog, Wendy Davis - Monday, June 8, 2015
Television monitoring company TVEyes could face the same fate as the doom ...
- NBA Finals Show Benefits Of Real-Time Live Events
TV Watch, Wayne Friedman - Monday, June 8, 2015
June TV's prime-time viewership lows typically get a spike with ABC's N ...
- Bravo's New Upper East Side 'Mom' Is Not A 'Real' Housewife
TVBlog, Adam Buckman - Monday, June 8, 2015
Bravo's new scripted comedy series "Odd Mom Out," about pampered wives ...
- 'Risk Sharing' With Audience Data: It's Complicated
Audience Buying Insider, Walt Horstman - Friday, June 5, 2015
Audience data for TV has quickly become the defining trend for 201 ...
- Shut The Door, Turn Off The Light
Mad Blog, - Thursday, June 4, 2015
Endings are hard - especially when they involve shutting down that inten ...
- Simulmedia Debuts Data-Driven Platform To Optimize Media
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2015
Launching a new advertising system, based on what it claims is t ...
- Comcast Buys Visible World, Expands Addressable TV Advertising
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2015
The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertisi ...
- Charter Tells FCC Net Neutrality Rules Won't Discourage Investment
PolicyBlog, Wendy Davis - Friday, June 5, 2015
Internet service providers spent most of last year publicly contending that n ...
- Will Colbert's Comedy Central Character Make A Late-Night Appearance?
TV Watch, Wayne Friedman - Friday, June 5, 2015
Still wondering what Stephen Colbert will be like on his CBS late-nig ...
- Who Is He Now? Colbert Struggles To Find Himself In CBS Debut
TVBlog, Adam Buckman - Friday, June 5, 2015
A beard-shaving bit? Is this all Stephen Colbert could come up wi ...
- Unbundling Needn't Be End of Profitable Revenue For MVPDs
Video Insider, John R. Osborn - Friday, June 5, 2015
One of the great emotional tug-of-war battles going on in television a ...
- Media, Entertainment Spending To Remain Healthy
Marketing Daily, Aaron Baar - Wednesday, June 3, 2015
To take advantage of this growth, the most successful entertainment companies wi ...