The eagle has landed in a campaign
for
Tecate Light, targeting "bi-cultural" Hispanics in Ariz., Calif., N.M., Nev. and Texas. "Born Bold" brings the brand's black eagle logo to life as it soars the skies, searching
for the bold flavor of Tecate Light. The eagle is searching for his friend's apartment but lands inside a different apartment with a hip crowd drinking Tecate Light. Since the strangers have good
taste in beer, the eagle stays. Not weird at all.
See it here, created by
Saatchi & Saatchi NY.
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