- Rent.com Enlists Comedian For First National Effort
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2015
The multimillion-dollar integrated campaign was created by Doner and includes a n ...
- Has The Day Of The Single-Line National TV Budget Passed?
MediaDailyNews, Joe Germscheid - Thursday, June 4, 2015
Since the advent of digital media, there has almost always been mo ...
- Netflix Rejects Advertising, Maintains Subscriptions
MediaDailyNews, Wayne Friedman - Wednesday, June 3, 2015
Netflix's subscription business model looks to continue as it has --- wi ...
- CBS To Stream Showtime, Launches On Apple Devices
MediaDailyNews, Wayne Friedman - Wednesday, June 3, 2015
CBS will put its pay TV service Showtime into the stand-alone ...
- Apple's Win In TV Wars Could Cost Google Search Ad Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Data from online video viewing will become another coin in the coffe ...
- Consumers' Pay TV Fees: Going Up, Down, Or Somewhere In Between?
TV Watch, Wayne Friedman - Thursday, June 4, 2015
With all the activity around different kinds of TV packages coming ...
- USA Says 'Mr. Robot' Premieres Later This Month, But It's Already On
TVBlog, Adam Buckman - Thursday, June 4, 2015
The premiere date is supposed to be June 24, but the premie ...
- Google Takes Hollywood Studios To Court, Seeks Correspondence With Mississippi AG
Daily Online Examiner, Wendy Davis - Wednesday, June 3, 2015
Google is seeking court orders requiring the Motion Picture Association of Americ ...
- Pay TV, ISP Customer Satisfaction Continue Slide
Marketing Daily, Aaron Baar - Tuesday, June 2, 2015
"For the most part, it's the same cast of characters across the ...
- Birchbox Kicks Off TV Campaign, Opens In Gap Stores
Marketing Daily, Sarah Mahoney - Tuesday, June 2, 2015
A TV spot, themed "There's a better way to beautiful," shows ...
- Boston Market Contrasts Its Quality, Nutrition With Fast-Food's
Marketing Daily, Karlene Lukovitz - Tuesday, June 2, 2015
The brand that helped pioneer the concept of a restaurant meal ...
- Toyota, Comcast And Samsung Get Unique Platform On NBCU's 'Playing House'
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2015
The sponsorships also involves a new distribution model that, per the networ ...
- Kia Drives Awareness With Telemundo's 'El Maestro'
MediaDailyNews, Erik Sass - Tuesday, June 2, 2015
Kia Motors America is joining forces with Telemundo to present a n ...
- Many Viewers Will Pay For Sports - With Or Without Cable Package
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
Nearly half of TV consumers will pay for sports TV -- ev ...
- Amid Investigation, FIFA President Blatter Resigns
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
As part of an ongoing U.S. Federal indictment and investigation, global spor ...
- Yahoo Will Stream NFL Game This October, A Streaming First
Online Video Daily, P.J. Bednarski - Wednesday, June 3, 2015
The NFL announced that its first video-streamed-only game will be shown v ...
- NEW! All Is Fair In Love And Running In Fitbit Ad
Out to Launch, Amy Corr - Tuesday, June 2, 2015
A night at the symphony is actually a hearing test. Sasquatch ge ...
- MLB Player Madison Bumgarner Stars In Campaign For Carhartt
Out to Launch, Amy Corr - Wednesday, June 3, 2015
Madison Bumgarner of the San Francisco Giants is one of the sta ...
- Mullen's Mediahub Inks Deal With Cross-Screen Ad Tech Firm Tapad
Real-Time Daily, Tyler Loechner - Wednesday, June 3, 2015
Mediahub, the media planning and buying arm of Mullen Lowe, has strengthen ...
- No 'Star' Anchors? How About News Shows Millennials Will Watch?
TV Watch, Wayne Friedman - Wednesday, June 3, 2015
"NBC Nightly News" is still without Brian Williams, four months after ...
- Connected TVs Now In More Than Half Of U.S Homes
Video Insider, Daisy Whitney - Wednesday, June 3, 2015
Connected TVs are having their day in the sun. Or, more likel ...
- People Spend 492 Minutes A Day On Media
MAD, Larissa Faw - Monday, June 1, 2015
Around the world people will spend 492 minutes -- or more th ...
- Subway Tie-In With New Disney Pixar Flick Includes Celebrity-Voiced Animated TV Spot
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2015
The 30-second ad, co-created by Pixar and MMB, features custom animation a ...
- 'Walking Dead' Walks Away With Twitter Audience
MediaDailyNews, Wayne Friedman - Monday, June 1, 2015
AMC's "The Walking Dead" -- already getting top honors as the best-rat ...
- Q&A With Magid's Mike Bloxham
MediaDailyNews, Charlene Weisler - Monday, June 1, 2015
Mike Bloxham might be best known in research circles for his wo ...
- Digital Ads Top TV, Up 11% To Nearly $42 Billion
MediaDailyNews, Wayne Friedman - Monday, June 1, 2015
Pure-play digital advertising platforms' growth rate continues to surpass both broadcast ...
- Up Periscope, Down Vessel: Mobile Video Growing Pains
Mobile Insider, Steve Smith - Tuesday, June 2, 2015
It is an invigorating time in mobile video, as innovators test n ...
- NEW! YouTube Stars Prank Sasquatch In Latest Jack Link's Campaign
Out to Launch, Amy Corr - Monday, June 1, 2015
You wouldn't like Sasquatch when he's angry, but that doesn't stop anyo ...
- Branded Entertainment In 2015: Where Does It Go From Here?
TV Watch, Wayne Friedman - Tuesday, June 2, 2015
Branded entertainment deals will still be a part of the process f ...
- The Making of Caitlyn Jenner: A Media Campaign Like No Other
TVBlog, Adam Buckman - Tuesday, June 2, 2015
The central challenge was this: Manage an A-list male celebrity's public transformati ...