- Many Viewers Will Pay For Sports - With Or Without Cable Package
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
Nearly half of TV consumers will pay for sports TV -- ev ...
- Amid Investigation, FIFA President Blatter Resigns
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
As part of an ongoing U.S. Federal indictment and investigation, global spor ...
- Yahoo Will Stream NFL Game This October, A Streaming First
Online Video Daily, P.J. Bednarski - Wednesday, June 3, 2015
The NFL announced that its first video-streamed-only game will be shown v ...
- NEW! All Is Fair In Love And Running In Fitbit Ad
Out to Launch, Amy Corr - Tuesday, June 2, 2015
A night at the symphony is actually a hearing test. Sasquatch ge ...
- MLB Player Madison Bumgarner Stars In Campaign For Carhartt
Out to Launch, Amy Corr - Wednesday, June 3, 2015
Madison Bumgarner of the San Francisco Giants is one of the sta ...
- Mullen's Mediahub Inks Deal With Cross-Screen Ad Tech Firm Tapad
Real-Time Daily, Tyler Loechner - Wednesday, June 3, 2015
Mediahub, the media planning and buying arm of Mullen Lowe, has strengthen ...
- No 'Star' Anchors? How About News Shows Millennials Will Watch?
TV Watch, Wayne Friedman - Wednesday, June 3, 2015
"NBC Nightly News" is still without Brian Williams, four months after ...
- Connected TVs Now In More Than Half Of U.S Homes
Video Insider, Daisy Whitney - Wednesday, June 3, 2015
Connected TVs are having their day in the sun. Or, more likel ...
- People Spend 492 Minutes A Day On Media
MAD, Larissa Faw - Monday, June 1, 2015
Around the world people will spend 492 minutes -- or more th ...
- Subway Tie-In With New Disney Pixar Flick Includes Celebrity-Voiced Animated TV Spot
Marketing Daily, Karlene Lukovitz - Monday, June 1, 2015
The 30-second ad, co-created by Pixar and MMB, features custom animation a ...
- 'Walking Dead' Walks Away With Twitter Audience
MediaDailyNews, Wayne Friedman - Monday, June 1, 2015
AMC's "The Walking Dead" -- already getting top honors as the best-rat ...
- Q&A With Magid's Mike Bloxham
MediaDailyNews, Charlene Weisler - Monday, June 1, 2015
Mike Bloxham might be best known in research circles for his wo ...
- Digital Ads Top TV, Up 11% To Nearly $42 Billion
MediaDailyNews, Wayne Friedman - Monday, June 1, 2015
Pure-play digital advertising platforms' growth rate continues to surpass both broadcast ...
- Up Periscope, Down Vessel: Mobile Video Growing Pains
Mobile Insider, Steve Smith - Tuesday, June 2, 2015
It is an invigorating time in mobile video, as innovators test n ...
- NEW! YouTube Stars Prank Sasquatch In Latest Jack Link's Campaign
Out to Launch, Amy Corr - Monday, June 1, 2015
You wouldn't like Sasquatch when he's angry, but that doesn't stop anyo ...
- Branded Entertainment In 2015: Where Does It Go From Here?
TV Watch, Wayne Friedman - Tuesday, June 2, 2015
Branded entertainment deals will still be a part of the process f ...
- The Making of Caitlyn Jenner: A Media Campaign Like No Other
TVBlog, Adam Buckman - Tuesday, June 2, 2015
The central challenge was this: Manage an A-list male celebrity's public transformati ...
- Boycott This
Garfield at Large, Bob Garfield - Monday, June 1, 2015
So the advertisers have abandoned TLC's "19 Kids and Counting" en mas ...
- NBC Sports Scores With UK Premier League
MediaDailyNews, Wayne Friedman - Friday, May 29, 2015
While scandal rocks overall FIFA leadership -- and the business of t ...
- Lower Broadcast Viewership Could Impact Syndie Revs
MediaDailyNews, Wayne Friedman - Friday, May 29, 2015
Renewals of new broadcast TV shows continue to record lower average rating ...
- NEW! Kristen Bell, Dax Shepard Continue With Parental Cuteness In Samsung Ads
Out to Launch, Amy Corr - Friday, May 29, 2015
The latest Samsung ads starring Kristen Bell and Dax Shepard feature ...
- Will Major Media Reviews Mean Major Upfront Headaches?
TV Watch, Wayne Friedman - Monday, June 1, 2015
The rash of media reviews set up by major advertisers around t ...
- Lifetime's TV Satire 'UnREAL' Is The Real Deal
TVBlog, Adam Buckman - Monday, June 1, 2015
Two thoughts came to mind while I was watching the first episo ...
- Long Tail, Short Snout: A Twice-Sold Tale
Audience Buying Insider, Mitch Oscar - Friday, May 29, 2015
Chris Anderson's tome, "The Long Tail: Why the Future of Business ...
- 2 Industry Vets Join Content Shop Contend
MAD, Larissa Faw - Thursday, May 28, 2015
Jon Sneider joins as CMO/EVP Client Partnership and will be responsible f ...
- Once More Into The Brief, Don Draper
Mad Blog, - Thursday, May 28, 2015
At the risk of beating a dead finale, I do have ...
- Rentrak Promotes Rubik, Analytics Platform For Advertisers
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2015
Rentrak is pushing a new TV analytics platform, Rubik -- a produ ...
- Global Pay TV Forecasts Drop In North America, But Digital Cable Grows
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2015
Global pay TV revenues will see slow growth in the next fi ...
- Advertisers Still Abandoning Shows Because Of Inappropriate On- Or Off-Air Behavior
TV Watch, Wayne Friedman - Friday, May 29, 2015
While many things have radically changed in the TV/media content world, ...
- Informal Consensus Reveals Best TV Shows For Promoting Books
TVBlog, Adam Buckman - Friday, May 29, 2015
What's the best TV show for an author to appear for drivi ...