Madison Bumgarner of the San
Francisco Giants is one of the stars of
Carhartt's latest ad campaign. The ad for the workwear brand features real men doing real work -- a good fit for Bumgarner, who works his
family's ranch in North Carolina during the off-season. Bumgarner tackles ranch chores like a workout, as do the other strong, working-class men highlighted throughout the ad. The firemen and welders
don't need to take a spin class for exercise; their jobs are a challenging workout.
Watch "Force" here, directed by
Jason
Momoa and his production company,
Pride of Gypsies.
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