• by Amy Corr  @MediaPostOTL, June 2, 2015

Fitbit launched a global campaign to promotes its Fitbit Charger HR with PurePulse Technology. The first spot tells the story of a man who has a crush on a woman who is out of his fitness league. In "100 Days, 100 Nights," the man uses his Fitbit to track his heart rate so he can eventually follow his heart and keep pace with his crush. Just when he thinks he's fit enough to strike up a conversation, she bolts up a huge flight of stairs. There's still work to be done. See it here. A 15-second version of the ad called "In The Running" takes the romance out of the ad and focuses on a man who is determined to get in shape while exercising both indoors and outdoors, with his Fitbit keeping him honest. Watch it here. Argonaut created the campaign, directed by Frederic Planchon.