- Is A Programmatic TV Upfront Like Managing Your 401K?
Audience Buying Insider, Walt Horstman - Thursday, April 9, 2015
As the TV upfront season begins in earnest this year, many agenci ...
- Why Netflix Global Is The Future Of Streaming
MAD London, Jason Mander - Friday, April 10, 2015
Netflix has been in the news again this week, with its C ...
- OTT Enters 6% Of U.S. Homes
MediaDailyNews, Wayne Friedman - Thursday, April 9, 2015
Growing over-the-top TV services could hit 100 million global subscribers this yea ...
- CBS All Access Signs 12 Station Groups
MediaDailyNews, Wayne Friedman - Thursday, April 9, 2015
CBS' digital Web-based TV service, CBS All Access, has signed a numb ...
- New Pop Network Identifies Target Viewer As 'Modern Grownup'
MediaDailyNews, Adam Buckman - Thursday, April 9, 2015
The new network, called Pop, is trying hard to pop in ...
- Programmatic TV Platform Clypd Raises $19.4M
Real-Time Daily, Tyler Loechner - Thursday, April 9, 2015
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announc ...
- Ad-Free YouTube: Paying For Streaming TV/Video In A Sea Of User-Generated Content
TV Watch, Wayne Friedman - Friday, April 10, 2015
Google's YouTube is making another concerted effort to jump into the subscripti ...
- Transgender Show 'New Girls' Is A Walk On The Mild Side
TVBlog, Adam Buckman - Friday, April 10, 2015
Don't expect this new Discovery series called "New Girls on the Bloc ...
- Imagine! Cable Companies Competing! Against Each Other! Online!
VidBlog, P.J. Bednarski - Friday, April 10, 2015
Rich Greenfield, analyst for BTIG LLC in New York, predicts that cab ...
- Cable TV Influences In-Stream Video Prices
MediaDailyNews, Wayne Friedman - Wednesday, April 8, 2015
Traditional cable and network TV content continues to heavily influence digital in-stre ...
- Sinclair Broadcast Aggregates Data With Audience Network
MediaDailyNews, Wayne Friedman - Wednesday, April 8, 2015
Sinclair Broadcast Group and Visible World will work on a programmatic syst ...
- Doing The Math: Cablevision's Dolan Figures Out What's Needed For OTT
TV Watch, Wayne Friedman - Thursday, April 9, 2015
The coming onslaught of over-the-top TV services would seem to finally bri ...
- End Of The News Anchor Era? Say It Ain't So!
TVBlog, Adam Buckman - Thursday, April 9, 2015
Who will slow-jam the news for us now? Perhaps not your fun-lovi ...
- March Madness Favors Brand Ad Lift For Cadillac, Apple, and Sprint
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 8, 2015
With March Madness officially over, data from ad campaigns run during t ...
- It's Time For Country Time Lemonade TV Ads After A 14-Year Hiatus
MAD, Larissa Faw - Tuesday, April 7, 2015
Country Time Lemonade is once again returning to TV to connect wi ...
- Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere
Marketing Daily, Sarah Mahoney - Tuesday, April 7, 2015
The ads are just as memorable for what they lack (like t ...
- Broadcast Viewers Are Older, Advertisers Must Adjust Demo Expectation
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2015
The three major broadcast networks continue to see a rising median a ...
- Time Inc, Telemundo Partner For TV Home Show
MediaDailyNews, Fern Siegel - Tuesday, April 7, 2015
Time Inc has dived into the Spanish-language TV arena, in collaboration wi ...
- What's Holding Back TV Programmatic? Q&A With eMediaTRADE's Pete Moran
MediaDailyNews, Charlene Weisler - Tuesday, April 7, 2015
Pete Moran has been in cable sales for over 30 years, includi ...
- Children's Advocates Take Aim At YouTube Kids
MediaDailyNews, Erik Sass - Tuesday, April 7, 2015
YouTube Kids, a new video app targeting children with a range ...
- NCAA Men's Basketball Championship Game Scores $153M In Ad Revs
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2015
Amid strong TV ratings, the NCAA College Basketball Championship game pulled ...
- USA Network's Upfront Theme: Heroes And Donny Deutsch, Too
MediaDailyNews, Adam Buckman - Tuesday, April 7, 2015
USA Network has unveiled a handful of new shows focused on brav ...
- Scripps Taps SpotXchange To Sell Digital Video Via Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, April 7, 2015
The E.W. Scripps Company, an independent TV broadcaster, on Tuesday announced ...
- Modern Wonders Of Digital Technology Can Still Lead To Old-Style Outages
TV Watch, Wayne Friedman - Wednesday, April 8, 2015
TV providers continue to offer up the fascination of new digital technologie ...
- Addicted To 'Nurse Jackie': Beloved Edie Falco Series Starts Final Season
TVBlog, Adam Buckman - Wednesday, April 8, 2015
It's especially important to note the arrival of "Nurse Jackie" for i ...
- Broadband Providers Seek Protection From TV Programmers
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, April 7, 2015
Cable lobbyists say in a new Federal Communications Commission filing that Intern ...
- Episode 708: The Trinity: Blood, Death, and Coffee, Tea, or Me?
Mad Blog, - Tuesday, April 7, 2015
Though we would like it to be, "Mad Men" is not real ...
- Pay-TV Providers Need To Embrace OTT Technology
Marketing Daily, Aaron Baar - Monday, April 6, 2015
"[Pay-TV providers] either need to integrate OTT services or offer similar [independe ...
- NCAA Final Four Shoots Big Ratings
MediaDailyNews, Wayne Friedman - Monday, April 6, 2015
Turner Broadcasting cable networks continues to score strong viewing marks for i ...
- TEN Acquires Torque.TV, Ups Digital Video
MediaDailyNews, Erik Sass - Monday, April 6, 2015
The Enthusiast Network is moving to expand its digital video offerings wi ...