- Barnett Joins Teads As Head Of Programmatic
Real-Time Daily, Tyler Loechner - Tuesday, April 7, 2015
Teads, a supply-side platform (SSP) for video advertising, on Tuesday announced t ...
- Hulu Builds GIF Search Engine As Promotional Tool
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2015
Hulu's streaming video service has launched a Gif search engine powered ...
- How Much Closer Can You Get To Your TV Programs?
TV Watch, Wayne Friedman - Tuesday, April 7, 2015
Getting closer to your favorite media content/TV programming has never been easie ...
- 'Game' On! Epic Battle Of 'Thrones' Resumes This Sunday On HBO
TVBlog, Adam Buckman - Tuesday, April 7, 2015
I came to the conclusion long ago that a total, all-encompassing understandi ...
- Many Supporters Of Comcast's Merger With Time Warner Received Donations
Around The Net in Daily Online Examiner, Wendy Davis - Monday, April 6, 2015
Many of the people and organizations supporting Comcast's proposed merger with Ti ...
- Roku Adds Voice Search
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 6, 2015
Roku has added voice search to its top-tier Roku 3 model, expandi ...
- Target Creates Palm Beach Party App For Pulitzer Collection
Marketing Daily, Sarah Mahoney - Friday, April 3, 2015
The collection includes cosmetics, with exclusive L'Oreal lipsticks and Essie nail polishe ...
- Top Cable Nets' Performance Uneven: ESPN Up, Fox News Down
MediaDailyNews, Wayne Friedman - Friday, April 3, 2015
The top 10 cable networks took a general dip in overall prime-ti ...
- CMT's Upfront Message: We're Country To The Core
MediaDailyNews, Adam Buckman - Friday, April 3, 2015
For CMT, the upfront message seemed to be: Country music is growi ...
- Going Into Finales, NBC Holds Lead Among Key Adults
MediaDailyNews, Wayne Friedman - Friday, April 3, 2015
There is a calm before the TV storm: broadcast TV season final ...
- In Mobile Video, Screens Match Immediate Need
MoBlog, Steve Smith - Monday, April 6, 2015
Mobile video is exploding. But most users prefer most of their conte ...
- Innovid's Video Patent Helps Leverage Online Ad Options
Online Video Daily, Laurie Sullivan - Friday, April 3, 2015
Online video advertising has become one of the hottest media on deskt ...
- NEW! Venezuela Bank Creates Unforgettable Account Number For Donations To Alzheimer's Foundation
Out to Launch, Amy Corr - Friday, April 3, 2015
This simple black-and-white ad will break your heart. Alzheimer's is a disea ...
- Must-Have TV Networks -- Or Just Musty Networks?
TV Watch, Wayne Friedman - Monday, April 6, 2015
In an age of more over-the-top (OTT) services and possible big-time disrupti ...
- 'Mad Men' Poses Existential Question: Is That All There Is?
TVBlog, Adam Buckman - Monday, April 6, 2015
"Mad Men" has gone and gotten all existential on us. That's o ...
- The TV Upfront: A Shaman's Tell
Audience Buying Insider, Mitch Oscar - Friday, April 3, 2015
At lunch the other day, a shaman I know brought up t ...
- Hispanic Millennials Leading The Binge-viewing Way
Engage:Millennials, Mario Carrasco - Friday, April 3, 2015
This past winter was brutal. With cities like Boston buried under 1 ...
- Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
The latest example is "Jared's Journey," a new 30-second TV spot/video th ...
- Lennox Enlists Street Artists For Campaign
Marketing Daily, Tanya Gazdik - Friday, April 3, 2015
"We looked outside of the traditional types of campaigns HVAC manufacturers usual ...
- Cable Upfront: Are All Rating Points Equal?
MediaDailyNews, Steve Sternberg - Friday, April 3, 2015
In May, the broadcast networks will be unveiling their new programming a ...
- Major Media Cos. Forecast Lower Ad Revs
MediaDailyNews, Wayne Friedman - Thursday, April 2, 2015
Eight top companies -- CBS, Walt Disney, Discovery Communications, 21st Century Fo ...
- NBC Dominates Late-Night TV
MediaDailyNews, Wayne Friedman - Thursday, April 2, 2015
NBC continues to claim major late-night dominance and big headlines when ...
- NEW! Honda To Debut Selfie-Taking Car
Out to Launch, Amy Corr - Thursday, April 2, 2015
Honda's latest car, Honda HR-V SLF, targets millennials with 10 selfie camer ...
- Call Them Franchises? More Familiar TV Brands Try For Comebacks
TV Watch, Wayne Friedman - Friday, April 3, 2015
Fox has ordered a six-episode event series for "The X Files," a ...
- 'Wolf' At The Door: Henry VIII Miniseries Is Suspense-Filled 'Masterpiece'
TVBlog, Adam Buckman - Friday, April 3, 2015
It would be a shame if "Wolf Hall" got lost this Sund ...
- Is The Joke On Us? Trevor Noah And 'The Daily Show'
Mad Blog, - Wednesday, April 1, 2015
Did Jon Stewart hire Trevor Noah to replace himself as host ...
- Helping Hollywood Tell Honest Stories
Marketing: Entertainment, Alison Hill - Thursday, April 2, 2015
As a person in recovery, I'm an avid fan of shows li ...
- CNN Registers Big Uptick In Viewers
MediaDailyNews, Wayne Friedman - Wednesday, April 1, 2015
First-quarter 2015 cable news networks continued their current trends: CNN up, MSN ...
- 'Sporting News' Fosters Diversity With 'You Can Play' Initiative
MediaDailyNews, Erik Sass - Wednesday, April 1, 2015
Amid growing concern about social issues in sports, including the obstacles fac ...
- AMC Names Collier President, GM Of SundanceTV
MediaDailyNews, Wayne Friedman - Wednesday, April 1, 2015
With continued strong results at AMC, the cable network will give i ...