- In Mobile Video, Screens Match Immediate Need
MoBlog, Steve Smith - Monday, April 6, 2015
Mobile video is exploding. But most users prefer most of their conte ...
- Innovid's Video Patent Helps Leverage Online Ad Options
Online Video Daily, Laurie Sullivan - Friday, April 3, 2015
Online video advertising has become one of the hottest media on deskt ...
- NEW! Venezuela Bank Creates Unforgettable Account Number For Donations To Alzheimer's Foundation
Out to Launch, Amy Corr - Friday, April 3, 2015
This simple black-and-white ad will break your heart. Alzheimer's is a disea ...
- Must-Have TV Networks -- Or Just Musty Networks?
TV Watch, Wayne Friedman - Monday, April 6, 2015
In an age of more over-the-top (OTT) services and possible big-time disrupti ...
- 'Mad Men' Poses Existential Question: Is That All There Is?
TVBlog, Adam Buckman - Monday, April 6, 2015
"Mad Men" has gone and gotten all existential on us. That's o ...
- The TV Upfront: A Shaman's Tell
Audience Buying Insider, Mitch Oscar - Friday, April 3, 2015
At lunch the other day, a shaman I know brought up t ...
- Hispanic Millennials Leading The Binge-viewing Way
Engage:Millennials, Mario Carrasco - Friday, April 3, 2015
This past winter was brutal. With cities like Boston buried under 1 ...
- Subway's Latest Jared Campaign Updates His Story, With Millennials In Mind
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2015
The latest example is "Jared's Journey," a new 30-second TV spot/video th ...
- Lennox Enlists Street Artists For Campaign
Marketing Daily, Tanya Gazdik - Friday, April 3, 2015
"We looked outside of the traditional types of campaigns HVAC manufacturers usual ...
- Cable Upfront: Are All Rating Points Equal?
MediaDailyNews, Steve Sternberg - Friday, April 3, 2015
In May, the broadcast networks will be unveiling their new programming a ...
- Major Media Cos. Forecast Lower Ad Revs
MediaDailyNews, Wayne Friedman - Thursday, April 2, 2015
Eight top companies -- CBS, Walt Disney, Discovery Communications, 21st Century Fo ...
- NBC Dominates Late-Night TV
MediaDailyNews, Wayne Friedman - Thursday, April 2, 2015
NBC continues to claim major late-night dominance and big headlines when ...
- NEW! Honda To Debut Selfie-Taking Car
Out to Launch, Amy Corr - Thursday, April 2, 2015
Honda's latest car, Honda HR-V SLF, targets millennials with 10 selfie camer ...
- Call Them Franchises? More Familiar TV Brands Try For Comebacks
TV Watch, Wayne Friedman - Friday, April 3, 2015
Fox has ordered a six-episode event series for "The X Files," a ...
- 'Wolf' At The Door: Henry VIII Miniseries Is Suspense-Filled 'Masterpiece'
TVBlog, Adam Buckman - Friday, April 3, 2015
It would be a shame if "Wolf Hall" got lost this Sund ...
- Is The Joke On Us? Trevor Noah And 'The Daily Show'
Mad Blog, - Wednesday, April 1, 2015
Did Jon Stewart hire Trevor Noah to replace himself as host ...
- Helping Hollywood Tell Honest Stories
Marketing: Entertainment, Alison Hill - Thursday, April 2, 2015
As a person in recovery, I'm an avid fan of shows li ...
- CNN Registers Big Uptick In Viewers
MediaDailyNews, Wayne Friedman - Wednesday, April 1, 2015
First-quarter 2015 cable news networks continued their current trends: CNN up, MSN ...
- 'Sporting News' Fosters Diversity With 'You Can Play' Initiative
MediaDailyNews, Erik Sass - Wednesday, April 1, 2015
Amid growing concern about social issues in sports, including the obstacles fac ...
- AMC Names Collier President, GM Of SundanceTV
MediaDailyNews, Wayne Friedman - Wednesday, April 1, 2015
With continued strong results at AMC, the cable network will give i ...
- Discovery Communications Taps Clypd To Test 'Programmatic TV' With Select Buyers
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Wednesday announc ...
- Network Newscasts At 2 A.M: Do You Know When Your Ads Are Airing?
TV Watch, Wayne Friedman - Thursday, April 2, 2015
You believe you have a good show that people want to watc ...
- Comedy Central Declares Social Media Triumph For Justin Bieber Roast
TVBlog, Adam Buckman - Thursday, April 2, 2015
Comedy Central's "Roast of Justin Bieber" made a big impression in soci ...
- Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2015
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated ...
- Charter Communications Snaps Up Bright House Networks For $10B
MediaDailyNews, Wayne Friedman - Tuesday, March 31, 2015
The U.S. cable industry is moving toward further consolidation. The fourth-biggest U. ...
- Esquire Network Bows 5 New Shows
MediaDailyNews, Erik Sass - Tuesday, March 31, 2015
Esquire Network, the magazine branded cable network launched in September 2013, ...
- Fetch By Fetch: The Poofume For Dogs
Out to Launch, Amy Corr - Wednesday, April 1, 2015
I have a hard time understanding perfume ads for adults, but ...
- Never Lose Your Cat Again With Lowe's Glow-In-The-Dark Cat Hat
Out to Launch, Amy Corr - Wednesday, April 1, 2015
The latest TV campaign for Lowe's shows a man whose confidence w ...
- Audi Creates Autonomous Office Chair
Out to Launch, Amy Corr - Wednesday, April 1, 2015
Ever wish you had an office chair that would drive you ...
- SMG Launches Addressable TV Measurement Tool
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps T ...