- Discovery Communications Taps Clypd To Test 'Programmatic TV' With Select Buyers
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Wednesday announc ...
- Network Newscasts At 2 A.M: Do You Know When Your Ads Are Airing?
TV Watch, Wayne Friedman - Thursday, April 2, 2015
You believe you have a good show that people want to watc ...
- Comedy Central Declares Social Media Triumph For Justin Bieber Roast
TVBlog, Adam Buckman - Thursday, April 2, 2015
Comedy Central's "Roast of Justin Bieber" made a big impression in soci ...
- Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2015
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated ...
- Charter Communications Snaps Up Bright House Networks For $10B
MediaDailyNews, Wayne Friedman - Tuesday, March 31, 2015
The U.S. cable industry is moving toward further consolidation. The fourth-biggest U. ...
- Esquire Network Bows 5 New Shows
MediaDailyNews, Erik Sass - Tuesday, March 31, 2015
Esquire Network, the magazine branded cable network launched in September 2013, ...
- Fetch By Fetch: The Poofume For Dogs
Out to Launch, Amy Corr - Wednesday, April 1, 2015
I have a hard time understanding perfume ads for adults, but ...
- Never Lose Your Cat Again With Lowe's Glow-In-The-Dark Cat Hat
Out to Launch, Amy Corr - Wednesday, April 1, 2015
The latest TV campaign for Lowe's shows a man whose confidence w ...
- Audi Creates Autonomous Office Chair
Out to Launch, Amy Corr - Wednesday, April 1, 2015
Ever wish you had an office chair that would drive you ...
- SMG Launches Addressable TV Measurement Tool
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps T ...
- Twitter Launches Curator For Publishers To Manage Tweets
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, March 31, 2015
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishe ...
- Jon Hamm's Stint In Rehab: PR Stunt?
TV Watch, Phyllis Fine - Wednesday, April 1, 2015
The promotional push for fans to watch those series-ending seven episodes ...
- Discovery's Upfront Strategy: Global Reach, 'Personal' Presentations
TVBlog, Adam Buckman - Wednesday, April 1, 2015
Discovery's global distribution is far-reaching, but its approach to this year's upfro ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'
Marketing Daily, Karlene Lukovitz - Monday, March 30, 2015
The global effort is being kicked off with two shareable videos direct ...
- OTT Viewers Click Off With Great Frequency
MediaDailyNews, Wayne Friedman - Monday, March 30, 2015
New over-the-top (OTT) TV service consumers don't have much patience. Around 7 ...
- Meredith Taps Martin As Chief Strategy Officer
MediaDailyNews, Fern Siegel - Monday, March 30, 2015
Meredith Corp. has named Kim Martin as its new chief strategy office ...
- Sunday, Bloody Sunday
MediaDailyNews, Gary Holmes - Monday, March 30, 2015
When NBC decided to air a 40th anniversary special for "Saturday Nig ...
- Hoops And Spooks Dominate Cable Weekend
MediaDailyNews, Wayne Friedman - Monday, March 30, 2015
Two weekend cable network franchises showed big efforts on the weekend ...
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Mobile Marketing Daily, Laurie Sullivan - Monday, March 30, 2015
Marketers are shifting budgets from other media to mobile advertising, but ma ...
- NEW! Cox Business WiFi Forces Doctor To Wait For Patient
Out to Launch, Amy Corr - Monday, March 30, 2015
Cox Business launched an amusing TV spot that turns the tables ...
- Clypd Adds TiVo Data To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Monday, March 30, 2015
Clypd, a supply-side platform for programmatic TV advertising, on Monday announced th ...
- NBC Cable Nets Prance Into Upfront Season With New Shows
TVBlog, Adam Buckman - Tuesday, March 31, 2015
Five African-American men in tights entertained a hotel meeting room full ...
- Smartphone User Presses Claim That Android IDs Can Identify Users
Daily Online Examiner, Wendy Davis - Monday, March 30, 2015
A smartphone user is seeking to revive a claim that the Carto ...
- ZO Cuts Its 2015 Global Ad Spending Forecast
MAD, Larissa Faw - Sunday, March 29, 2015
The agency cites a slowdown in China as well as ongoing turmo ...
- AT&T, Coke Zero Seeing Tourney Benefits
Marketing Daily, Aaron Baar - Monday, March 30, 2015
"What they're doing seems to be very targeted to the audience, whi ...
- TV Everywhere Makes Gains, iPad Viewing Most Popular
MediaDailyNews, Wayne Friedman - Friday, March 27, 2015
TV Everywhere efforts are forecast to make stronger gains in terms ...
- Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2015
Google has published results from its Preferred Upfront offering for YouTube advertiser ...
- TV Upfront Forecast To Be Weak
MediaDailyNews, Wayne Friedman - Friday, March 27, 2015
It looks like there will be a repeat of the weak ...
- Whipclip Lets Users Share Clips from TV Shows, Legally
MediaDailyNews, Erik Sass - Friday, March 27, 2015
While much has been made of "social TV," one conundrum that ge ...