- Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
Social Media & Marketing Daily, Gavin O'Malley - Friday, March 27, 2015
Continuing its foray into original video content, Facebook has secured an exclusi ...
- In A Drag Race With Netflix, HBO Steps On The Gas
TV Watch, Wayne Friedman - Monday, March 30, 2015
HBO's deal to air a daily TV newscast from news/documentary outfit Vi ...
- Fox Looks To 'Weird Loners' To Lift Tuesday Comedy Ratings
TVBlog, Adam Buckman - Monday, March 30, 2015
The Tuesday night comedies "New Girl" and "The Mindy Project" have be ...
- A Practical Definition Of Programmatic TV
Audience Buying Insider, Joel Melby - Friday, March 27, 2015
Programmatic TV advertising has become a hot topic over the past yea ...
- The 'Mad Men' Set-Up: How Will We Deal?
Mad Blog, - Thursday, March 26, 2015
"Mad Men" resumes next Sunday, April 5, and the final seven episod ...
- Dr. Pepper, Telemundo Dare Viewers In New Campaign
MediaDailyNews, Erik Sass - Wednesday, March 25, 2015
Dr. Pepper is daring Telemundo viewers to "Try Something New" with ...
- A La Carte Cable Programming Would Carry Fat Price Tag
MediaDailyNews, Wayne Friedman - Thursday, March 26, 2015
Cable networks in a fully a la carte programming TV world wou ...
- Sinclair Broadcast Debuts Digital Ventures
MediaDailyNews, Wayne Friedman - Thursday, March 26, 2015
Sinclair Broadcast Group, one of the largest U.S. TV station groups, ...
- HBO To Air Daily Newscast From Vice
MediaDailyNews, Erik Sass - Thursday, March 26, 2015
Hipster news juggernaut Vice Media, having already taken online news video ...
- Hispanic Coalition Demands More Hispanics On TV Political Shows
MediaDailyNews, Erik Sass - Thursday, March 26, 2015
With the 2016 election season already in full swing, the Sunday morni ...
- NEW! Benjamin Moore Throws Food On Wall To Prove Paint's Durability
Out to Launch, Amy Corr - Thursday, March 26, 2015
A video for Benjamin Moore takes playing with your food to anoth ...
- Google Fiber Ads Vs. Facebook Audiences
Real-Time Daily, Brian Wieser - Friday, March 27, 2015
Separate news from Google, Facebook and Salesforce.com this week highlight different approach ...
- Expensive Cable Sports Networks At Breaking Point?
TV Watch, Wayne Friedman - Friday, March 27, 2015
Having a sports cable TV network might still seem like an ea ...
- From Morbid Obesity To A Bearded Lady: The Weird World Of TLC
TVBlog, Adam Buckman - Friday, March 27, 2015
Various channels in the Discovery Networks stable have long trafficked in t ...
- Why Isn't YouTube Getting More TV Dollars?
Video Insider, John Tuchtenhagen - Friday, March 27, 2015
I was recently invited to sit on a Google agency panel design ...
- For Programmatic TV Buying, Small Can Be An Advantage
Data and Targeting Insider, Steve Smith - Friday, March 27, 2015
For a small agency working with a small budget, programmatic TV placemen ...
- Angie's List Pushes Angie Aside In New Campaign
MAD, Larissa Faw - Wednesday, March 25, 2015
Angie's List and agency Bradley and Montgomery (BaM) are launching a nation ...
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from t ...
- WWE Salutes 'Hero In All Of Us'
Marketing Daily, Aaron Baar - Wednesday, March 25, 2015
Central to the campaign is a 60-second commercial that shows off ma ...
- Prime-Time Viewer Race Tightens
MediaDailyNews, Wayne Friedman - Wednesday, March 25, 2015
Now with 26 weeks of the TV season completed, there is ...
- NEW! Miller Lite Anthem Wants You To Be You
Out to Launch, Amy Corr - Wednesday, March 25, 2015
Miller Lite launched a 60-second brand spot called "Wonderful World" that encourag ...
- Comcast Critics Blast 'See-You-In-Court Attitude'
PolicyBlog, Wendy Davis - Thursday, March 26, 2015
Advocacy organizations opposing Comcast's merger with Time Warner argue in a n ...
- Varick Announces 3 'Programmatic TV' Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesd ...
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Real-Time Daily, Tyler Loechner - Thursday, March 26, 2015
Mediaocean is the latest ad firm to attempt to bring television in ...
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- Why You May Want To Hook Up, Advertising-Wise, With Jerry Springer Instead Of Don Draper
TV Watch, Wayne Friedman - Thursday, March 26, 2015
"Sometimes 'Jerry Springer' is better than 'Mad Men.'" That quote came fr ...
- FX's 'Louie,' 'The Comedians' Are TV's New Gold Standard Of Comedy
TVBlog, Adam Buckman - Thursday, March 26, 2015
April 9 figures to be a banner day in TV comedy. It ...
- Comcast's Merger With Time Warner In Limbo Until Middle Of Year
Around The Net in Daily Online Examiner, Wendy Davis - Wednesday, March 25, 2015
The Federal Communications Commission and Department of Justice will continue reviewing Comcast ...
- Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution
MAD, Steve McClellan - Tuesday, March 24, 2015
From a technology standpoint, said Armstrong, agencies must be up to da ...
- Benjamin Moore Paints More Than Mere Colors
Marketing Daily, Aaron Baar - Tuesday, March 24, 2015
"We're getting ahead of the paint season a little bit, while consume ...