- Friendly's Launches 'Come Get Happy' TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 24, 2015
The new TV spots will appear on network and cable outlets througho ...
- Taco Bell Employs Au Courant Rebel Spirit Theme For Latest Breakfast Ads
Marketing Daily, Karlene Lukovitz - Wednesday, March 25, 2015
The new ads from Deutsch L.A. are also satiric, but in ...
- Lessons To Take Away From Success Of 'Empire'
MediaDailyNews, Steve Sternberg - Wednesday, March 25, 2015
The success of Fox's new drama, "Empire," has rightfully attracted much prai ...
- 'Mad Men': Remembering The Good Old Days
MediaDailyNews, Steve Sternberg - Wednesday, March 25, 2015
The final seven episodes of Season 7 of "Mad Men" begin ...
- Corden Scores Solid In 'Late Late Show' Debut
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2015
CBS' new hosted "Late Late Show with James Corden" earned strong result ...
- New OTT TV Gets Pricier
MediaDailyNews, Wayne Friedman - Wednesday, March 25, 2015
New over-the-top TV services may endure higher costs, which may raise cos ...
- Expedia Urges Travelers To Visit New Places... Alone
Out to Launch, Amy Corr - Wednesday, March 25, 2015
Expedia launched an ad campaign encouraging travelers to step out of the ...
- Not This March: Money For College Basketball Players Still A Jump Ball
TV Watch, Wayne Friedman - Wednesday, March 25, 2015
Strong interest in the NCAA College Basketball Tournament has arrived again, ...
- BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
Marketing Daily, Karlene Lukovitz - Monday, March 23, 2015
Last week, BK sent a chicken on tour to determine whether s ...
- Future 'Iconic Moments' Coming To A Tablet Near You
Marketing Daily, Aaron Baar - Monday, March 23, 2015
"We had been bantering about the idea that there are moments ...
- Lipton Hits The Road For Sparkling Iced Tea
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
Linda Bethea, senior director of marketing, who was at the March ...
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Long a staple of NBC's USA Network, the network's WWE programming franchi ...
- The Weather Channel Names Jaye CMO
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Former Google executive David Jaye has been named chief marketing officer ...
- NFL Airs Net-Only Game To Test TV Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2015
The NFL will air an Internet-only national regular-season game next year ...
- Consumer Comments: What's Their Real Worth -- And Effect?
TV Watch, Wayne Friedman - Tuesday, March 24, 2015
"Your TV show sucks. I mean, it really sucks. And my frien ...
- Corden Enters Late-Night Fray With Stellar Bits, Flat Interviews
TVBlog, Adam Buckman - Tuesday, March 24, 2015
Some very clever pre-produced bits enlivened James Corden's debut Monday night (Mar ...
- Pay-TV Revenue On Downswing; OTT Rising Up
Video Insider, Daisy Whitney - Monday, March 23, 2015
The tide is turning. Once considered merely an "early adopter" offering, over-the-t ...
- LifeAlert Wins Big In March Madness Buzz
MAD, Larissa Faw - Friday, March 20, 2015
Thanks to Georgia State's Coach Ron Hunter falling off his chair aft ...
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2015
In under two days, the video clip of Ferrell's first "Tonight Sho ...
- Vizio Bows Ultra-HD Doc At SXSW
Marketing Daily, Aaron Baar - Friday, March 20, 2015
"We sought to create a beautiful narrative that also reflected the Viz ...
- BBVA Compass Launches Campaign For NBA American Express Card
Marketing Daily, Tanya Gazdik - Monday, March 23, 2015
"To develop the campaign, we integrated feedback from NBA fans," said BB ...
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Four of the largest U.S. advertisers spent fewer dollars in 2014 th ...
- MSG Co. Taps Otterman As CMO
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketi ...
- NCAA Basketball Tourney Delivers For CBS
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
The NCAA College Basketball Tournament took over the headlines when it ca ...
- Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld
MediaDailyNews, Joe Mandese - Sunday, March 22, 2015
Following more than a year of extensive auditing of its TV audien ...
- Google Fiber TV Ad Trials Test Real-Time Data
MediaDailyNews, Laurie Sullivan - Monday, March 23, 2015
TV measurement continues to rapidly change, but traditional gross ratings points th ...
- Programmatic TV Gets More 'Real-Time'
RTBlog, Tyler Loechner - Monday, March 23, 2015
AOL, one of a handful of ad tech players attempting to le ...
- Know Your Sports Spokespeople -- And Exact Target Audience
TV Watch, Wayne Friedman - Monday, March 23, 2015
TV marketers have constant needs of fresh-faced athletes to connect with ne ...
- First Impressions: I Just Watched The First New Episode Of 'Mad Men'
TVBlog, Adam Buckman - Monday, March 23, 2015
The DVD came with a letter from the creator of "Mad Men ...
- Inevitable Impact Of TV-Derived Business Outcomes On This Year's Upfront
Audience Buying Insider, John Piccone - Friday, March 20, 2015
We are entering a new era of television history, an era whe ...