- Mondelez Becomes Official Snacks Brand Of Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
In its new role as Official Snacks of MLS, the company wi ...
- NEW! Canadians Can Add Their Face To Samuel de Champlain's To Promote TV Series
Out to Launch, Amy Corr - Thursday, March 19, 2015
To promote the release of TFO's "Reve de Champlain," a six-part miniseri ...
- HBO Doesn't Want Streaming Video To Count Against Data Caps
PolicyBlog, Wendy Davis - Friday, March 20, 2015
The ink wasn't even dry on the Federal Communications Commission's net neutrali ...
- Looking For A Curator Or TV News Managing Editor? It's All Here
TV Watch, Wayne Friedman - Friday, March 20, 2015
Yes, journalism still exists, but you have to know where to lo ...
- Changes Mulled At MSNBC As Audience Yawns, Then Disappears
TVBlog, Adam Buckman - Friday, March 20, 2015
Another day, another story about a pending shakeup at MSNBC. This o ...
- 'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper?
Mad Blog, - Wednesday, March 18, 2015
"Drunk Executive Barfs at Bergdorf's," read a recent headline on Page S ...
- Penske Offers A Better Way
Marketing Daily, Aaron Baar - Wednesday, March 18, 2015
Many people are familiar with Penske Truck Leasing's fleet by its distinguishab ...
- Big Events Cause Slight Uptick In 2014 Ad Spend
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
U.S. advertising spending didn't exactly explode last year, but it wasn't total ...
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2015
AOL plans to announce Thursday a global partnership with Kenshoo that wi ...
- TV Networks May Face Musical-Chair Future
Online Spin, Dave Morgan - Thursday, March 19, 2015
People can stop wondering whether "real" television programming will escape the multichann ...
- Time Shifting Has Become The Default
Research Brief, Jack Loechner - Thursday, March 19, 2015
Among 1,210 TV viewers aged 16-74 who watch at least 5 hou ...
- What's The Future Value Of Ad-Supported TV Platforms?
TV Watch, Wayne Friedman - Thursday, March 19, 2015
Arguments have raged for years over financial formulas for after-market sales ...
- Letterman's Farewell Is Fast Approaching, But Where's The Excitement?
TVBlog, Adam Buckman - Thursday, March 19, 2015
Only 45 nights remain until David Letterman calls it quits on M ...
- Apple TV Service To Share User Data With Programmer Partners
Around the Net in Mobile, Gavin O'Malley - Wednesday, March 18, 2015
As part of its reported plan to launch a TV service lat ...
- Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2015
Pointedly, the new look is also intended to translate much more effective ...
- Basketball Stars Showcase AT&T's 'Strength'
Marketing Daily, Aaron Baar - Tuesday, March 17, 2015
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation ...
- C3 Or C7: Does It Really Matter?
MediaDailyNews, Steve Sternberg - Wednesday, March 18, 2015
Often times, new and ostensibly improved research makes people think they a ...
- Crown Media Launches In-House Production Company, New Ad Division Crown Connectivity
MediaDailyNews, Fern Siegel - Tuesday, March 17, 2015
Crown Media Family Networks is getting into the production business. The pare ...
- CBS To Supply Metric 'Audit' For TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 17, 2015
Trying to get closer to what digital media has been delivering a ...
- NEW! Rick Astley Will Give Up Anything For Extra Data In Virgin Mobile Ad
Out to Launch, Amy Corr - Tuesday, March 17, 2015
Keep your butt crack in your pants. Babies dance for the Hone ...
- State Farm Debuts 'Disappearing Agents'
Out to Launch, Amy Corr - Wednesday, March 18, 2015
State Farm agents have some interesting stories to tell. Sadly, they c ...
- Bathing Your Baby In Johnson's Gives Her #SoMuchMore
Out to Launch, Amy Corr - Wednesday, March 18, 2015
Johnson's launched an adorable ad campaign starring a baby getting a bat ...
- TV Delivers Reach And Immediacy; Digital More Measurable And Targetable
Research Brief, Jack Loechner - Wednesday, March 18, 2015
With the rise of professional digital video content over the past fi ...
- Got Lost On The Way To Your Favorite Shows?
TV Watch, Phyllis Fine - Wednesday, March 18, 2015
It's now mid-March. Do you know when your favorite TV/video shows a ...
- Reality Show About Seven Dwarfs Proves Anything Is Possible On TV
TVBlog, Adam Buckman - Wednesday, March 18, 2015
Earlier this week, TLC announced a new little-people series called "7 Litt ...
- 'Golden Sisters' Old Wives Tales Tout Volkswagen TDI Clean Diesel
Marketing Daily, Karl Greenberg - Monday, March 16, 2015
The trio touts the cars by articulating "old wives tales" about diese ...
- Analyst Downgrades Disney Stock, But Touts As TV Property
MediaDailyNews, Wayne Friedman - Monday, March 16, 2015
Walt Disney Co. stock has been downgraded by one influential media analy ...
- Political TV Ads Are Squeezing Out Key Categories
MediaDailyNews, Wayne Friedman - Monday, March 16, 2015
Increasing political TV advertising could be squeezing out core local TV markete ...
- Rewatching 'Mad Men''s Season One: Taking Us To A Place 'We Ache To Go Again'
MediaDailyNews, Gary Holmes - Monday, March 16, 2015
With the final seven episodes of "Mad Men" about to launch ...
- Royal Maneuvers
TV Watch, Fern Siegel - Monday, March 16, 2015
Everyone is getting into the original content game, including E! network. "T ...