launched an adorable ad campaign starring a baby getting a bath. #SoMuchMore explains that the cute baby is getting more from the bath than just clean: studies show that multi-sensorial experiences
aid in a baby's development. The global campaign aims to enhance rituals, including bath time, to stimulate baby's senses and provide parents an opportunity to nurture baby's ability to learn, think
and grow. The ad, seen here
, drives viewers to an updated Johnson's Baby website
created the campaign.