Samuel de Champlain
was an important figure in Canadian history. He is considered the first modern cartographer of Canada and an expert mariner who crossed the Atlantic 27 times.
Interestingly enough, no one knows what he looked like. A pointy-moustachioed portrait of Champlain is merely an artist's rendering. To promote the release of TFO
's "Reve de
Champlain," a six-part miniseries about the explorer that celebrates 400 years of a Francophone presence in Ontario, the French-language public broadcaster created "Champlain: Portrait of a Nation," a
microsite where Canadians can add their faces to create a composite image of Champlain. The site is available in both English and French
and educates viewers
about the TV series, based on the book "Le Reve de Champlain" by David Hackett Fischer. At http://portraitchamplain.com/
, users can upload their face to
Champlain's, making his face change slightly with each new mug. Lowe Roche
created the campaign.