Fetch By Fetch: The Poofume For Dogs

by Amy Corr @MediaPostOTL, April 1, 2015

I have a hard time understanding perfume ads for adults, but I get the gist of Fetch by Fetch, a poofume for dogs. The black and white ad shows dogs frolicking at the beach, while a breathy voiceover barks off dog mantras like: "Be the dog you really are" and "release your inner bitch." Those mantras can actually work for people, too. I bet the fragrance smells like grass, meat and fire hydrant. Once again, potentially interchangeable for people. Watch the ad here. The poofume is available exclusively at 3MillionDogs.com.

ad campaign, tv

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