- Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
Mad Blog, - Tuesday, April 14, 2015
What? The waitress is back, and Fugue State Don is still chasi ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda ...
- HBO Shows Flex Muscle, 'Mad Men' Dips Slightly
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
HBO's "Game of Thrones" continues to be a powerhouse for its seas ...
- A Young Media Person's Guide to Analyzing Pilots
MediaDailyNews, Steve Sternberg - Wednesday, April 15, 2015
Comedies should be funny because of the characters, not the plot. ...
- TV Viewership Declines Across All Demos
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
Traditional viewership for long-form video content, such as movies and television ...
- Clarification: ABC Up In Q1
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
In the story "Broadcast TV Ad Decline In Q1 Driven By La ...
- When Will TV Upfront Money Start Flowing To Other Times Of The Year?
TV Watch, Wayne Friedman - Wednesday, April 15, 2015
Many upfront connoisseurs are already saying traditional TV upfronts will probably sh ...
- 'Nature' Takes You Where You Cannot Go: Inside 'Animal Homes'
TVBlog, Adam Buckman - Wednesday, April 15, 2015
Last week, I got to watch two ovenbirds -- a male a ...
- ZipRecruiter Goes National To 'Find The Right One'
MAD, Larissa Faw - Monday, April 13, 2015
The campaign, from Tiny Rebellion, includes "One-Click," a spot that highlights ZipRecruiter ...
- Coca-Cola, PepsiCo Trade Places As Coke Gets MLS And PepsiCo Gets NBA
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
While PepsiCo replaces Coke in the NBA, Coca-Cola has just signed ...
- Advertisers Need Attention Balance To Sell More Stuff
MediaDailyNews, Sean Cunningham - Tuesday, April 14, 2015
To sell more stuff, advertisers need to use all the video optio ...
- 'Game Of Thrones' Drives HBO Now Awareness
MediaDailyNews, Larissa Faw - Monday, April 13, 2015
"Game of Thrones" continues to be HBO's biggest hit. While the seri ...
- Broadcast TV Advertising Forecast To Continue Early 2015 Decline
MediaDailyNews, Wayne Friedman - Monday, April 13, 2015
First-quarter U.S. domestic national TV advertising still appears to be "disappointing," accordi ...
- Is Television Too Expensive?
MediaDailyNews, Gary Holmes - Monday, April 13, 2015
Every time my wife and I discuss household spending, her first id ...
- Google Raises Its Game In Cloud Services
Mobile Marketing Daily, Laurie Sullivan - Monday, April 13, 2015
Google is forming partnerships and building out apps with companies that wi ...
- AOL Launches Cross-Screen Programmatic Ad Platform 'One'
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Just over one year after announcing plans to roll all of i ...
- TV's Most-Pirated Show Returns, With More Thieving -- And Marketing Value?
TV Watch, Wayne Friedman - Tuesday, April 14, 2015
It's another new season for HBO's "Game of Thrones," which also brin ...
- Is This The Most Trusted Man In TV News? In Our House He Is
TVBlog, Adam Buckman - Tuesday, April 14, 2015
Here in New York, we get our nightly news fix at ...
- AMC Wins Video Privacy Case
Daily Online Examiner, Wendy Davis - Monday, April 13, 2015
Siding with AMC, a federal judge has dismissed a lawsuit accusing t ...
- Snuggle Launches Campaign For Fresh Spring Flowers
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
Bibie Wu, VP at parent Sun Products, tells "Marketing Daily" that, whi ...
- Q&A: Jeremy Tucker Wants To Keep Nissan Living Large
Marketing Daily, Karl Greenberg - Friday, April 10, 2015
Nissan's racing program was a co-star with the new Maxima in Nissan ...
- Hancock Introduces Life Insurance That Rewards Healthy Living
Marketing Daily, Sarah Mahoney - Friday, April 10, 2015
Hancock -- a longtime sponsor of the Boston Marathon -- is previewi ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- TV Consumers Spending More On Subscription Internet Video
MediaDailyNews, Wayne Friedman - Friday, April 10, 2015
TV consumers are spending more for paid, subscription Internet video, including over-the-t ...
- M&A For Radio, TV Sees Sharp Decline, But Deal Pricing Remains Stable
MediaDailyNews, Wayne Friedman - Friday, April 10, 2015
For the first quarter of 2015, SNL Kagan says, M&A deal volu ...
- OTT Advertising Projected To Represent Half Of All TV Ad Revenue By 2020
MediaDailyNews, Wayne Friedman - Friday, April 10, 2015
TV advertising on forthcoming over-the-top services could represent about half of a ...
- For Social TV, We're Still Fumbling With The Remote
MoBlog, Steve Smith - Monday, April 13, 2015
Even as Twitter get most of the media and marketing attention ...
- Vibrant Media Enters Pre-Roll Video Market
Online Video Daily, Laurie Sullivan - Friday, April 10, 2015
Vibrant Media plans to enter the pre-roll ad market competing with vid ...
- The Argument For More TV Episodes On VOD
TV Watch, Wayne Friedman - Monday, April 13, 2015
The biggest U.S. cable operator, Comcast Corp., would like to see ma ...