- At NAB Vegas Show, Questions And Observations About The Future Of TV
TVBlog, Adam Buckman - Monday, April 20, 2015
Last week at the National Association of Broadcasters' annual convention in L ...
- TV Audience Buying Is Only Half the Story
Audience Buying Insider, Walt Horstman - Friday, April 17, 2015
TV audience buying is only half the story of programmatic TV. T ...
- Mono "Lytes Up" Fitness Routines For New Propel Water Campaign
MAD, Larissa Faw - Thursday, April 16, 2015
Debuting this week, a new campaign sets out to "lyte up" fitne ...
- Condiments Fight: Heinz And French's Facing Off
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2015
Heinz's yellow mustard initiative is one of the top "big bets" ...
- Deluxe Strives To Expand Reputation Beyond Checks
Marketing Daily, Tanya Gazdik - Friday, April 17, 2015
The effort includes documenting the stories of 100 small businesses nationwide. T ...
- More Adults Watch TV-Video Content
MediaDailyNews, Wayne Friedman - Thursday, April 16, 2015
U.S. adults continue to spend more time watching all TV-video content. Th ...
- The Next Ad Blocker: Social Media
Online Media Daily, George Simpson - Thursday, April 16, 2015
A new global survey from Nielsen reveals that 33% of American ...
- Local TV News Content Online: For Young Media Consumers?
TV Watch, Wayne Friedman - Friday, April 17, 2015
On a panel at the National Association of Broadcasters event, Blake Sabatinell ...
- Networks Embrace Sci-Fi For Scripted Summer Series
TVBlog, Adam Buckman - Friday, April 17, 2015
The evolution of the summer season into something other than a rer ...
- EGO Power+ Promises Mower, Blower Revolution
Marketing Daily, Aaron Baar - Wednesday, April 15, 2015
"If you own a gas-powered lawnmower, you know they're a pain ...
- The Trade Desk, TubeMogul Plug Into WideOrbit's Programmatic TV Marketplace
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
On the heels of the launch of WideOrbit's programmatic TV marketplace, so ...
- Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
Real-Time Daily, Joe Mandese - Wednesday, April 15, 2015
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced ...
- Time Shifted TV Viewing Is The Default
Research Brief, Jack Loechner - Thursday, April 16, 2015
According to new research from Hub Entertainment Research "Time Shifting" viewers, w ...
- TV Broadcaster, Newspaper Reporter, Lumberjack: Who Provides Most Value For Your Business?
TV Watch, Wayne Friedman - Thursday, April 16, 2015
Would you like to be a TV producer, or an on-air ...
- 'Moone Boy' Just Might Be The Best Sitcom In The Entire World
TVBlog, Adam Buckman - Thursday, April 16, 2015
"Moone Boy" is an under-the-radar TV series if there ever was o ...
- Staples Dives Into The 'Shark Tank'
MAD, Larissa Faw - Tuesday, April 14, 2015
The initiative aligns ABC's Shark Tank series with an offline and in-sh ...
- Episode 709: 'She's My Mother/She's My Sister/She's My Waitress'
Mad Blog, - Tuesday, April 14, 2015
What? The waitress is back, and Fugue State Don is still chasi ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Honda Joins Cast Of NBC Universal's 'Saturday Night Line'
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda ...
- HBO Shows Flex Muscle, 'Mad Men' Dips Slightly
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
HBO's "Game of Thrones" continues to be a powerhouse for its seas ...
- A Young Media Person's Guide to Analyzing Pilots
MediaDailyNews, Steve Sternberg - Wednesday, April 15, 2015
Comedies should be funny because of the characters, not the plot. ...
- TV Viewership Declines Across All Demos
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
Traditional viewership for long-form video content, such as movies and television ...
- Clarification: ABC Up In Q1
MediaDailyNews, Wayne Friedman - Tuesday, April 14, 2015
In the story "Broadcast TV Ad Decline In Q1 Driven By La ...
- When Will TV Upfront Money Start Flowing To Other Times Of The Year?
TV Watch, Wayne Friedman - Wednesday, April 15, 2015
Many upfront connoisseurs are already saying traditional TV upfronts will probably sh ...
- 'Nature' Takes You Where You Cannot Go: Inside 'Animal Homes'
TVBlog, Adam Buckman - Wednesday, April 15, 2015
Last week, I got to watch two ovenbirds -- a male a ...
- ZipRecruiter Goes National To 'Find The Right One'
MAD, Larissa Faw - Monday, April 13, 2015
The campaign, from Tiny Rebellion, includes "One-Click," a spot that highlights ZipRecruiter ...
- Coca-Cola, PepsiCo Trade Places As Coke Gets MLS And PepsiCo Gets NBA
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
While PepsiCo replaces Coke in the NBA, Coca-Cola has just signed ...
- Advertisers Need Attention Balance To Sell More Stuff
MediaDailyNews, Sean Cunningham - Tuesday, April 14, 2015
To sell more stuff, advertisers need to use all the video optio ...
- 'Game Of Thrones' Drives HBO Now Awareness
MediaDailyNews, Larissa Faw - Monday, April 13, 2015
"Game of Thrones" continues to be HBO's biggest hit. While the seri ...
- Broadcast TV Advertising Forecast To Continue Early 2015 Decline
MediaDailyNews, Wayne Friedman - Monday, April 13, 2015
First-quarter U.S. domestic national TV advertising still appears to be "disappointing," accordi ...