- Pure Leaf Iced Tea Debuts First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The spot's creative, from Anomaly, underscores the brand's key differentiator -- th ...
- Connected Devices Changing Viewing Habits
Marketing Daily, Aaron Baar - Monday, April 20, 2015
"In many ways, we're experiencing a new golden age of content," t ...
- Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
MediaDailyNews, Charlene Weisler - Monday, April 20, 2015
It seems as if the accessibility of big data enables all typ ...
- Longtime Ad Vet Bratches Exits ESPN
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Longtime ESPN senior advertising/marketing executive Sean Bratches is departing the sports med ...
- CBS Rules Sunday With 'CMA,' 'Masters'
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Two Sundays in a row, with special Sunday daytime/nighttime events, put C ...
- Nielsen: Microsoft TV Campaigns Expand Social Presence
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 20, 2015
How does paid TV advertising affect a brand's earned social media? Drawi ...
- Only A Matter Of Time Before Netflix Takes Advertising?
TV Watch, Wayne Friedman - Tuesday, April 21, 2015
Sharply divided opinions are focused on Netflix's future. Some believe the compa ...
- Sawyer-Jenner Interview Is This Week's Most Talked-About TV Show
TVBlog, Adam Buckman - Tuesday, April 21, 2015
ABC's two-hour Bruce Jenner special Friday night figures to be the bigge ...
- What The Hell Are You Watching Now?: The New "TV" Experience
Data and Targeting Insider, Steve Smith - Monday, April 20, 2015
For many of us, TV stopped being TV a long time ag ...
- Utter Doom: The Anniversary
Garfield at Large, Bob Garfield - Monday, April 20, 2015
This week marked the tenth anniversary of the publication in "Advertising Ag ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- National TV Ads Weak In Q1, Digital Makes Big Gains
MediaDailyNews, Wayne Friedman - Friday, April 17, 2015
Cable TV networks showed a 1% improvement in advertising revenues -- includi ...
- Social TV On The Rise, IAB Finds
The Social Graf, Erik Sass - Monday, April 20, 2015
A large majority of American adults use mobile devices or computers whi ...
- Who Knew? Big, Comfy Chairs Important Attraction Of Movie Theaters
TV Watch, Wayne Friedman - Monday, April 20, 2015
Mobile screens where people can pick and choose their TV, movie, oth ...
- At NAB Vegas Show, Questions And Observations About The Future Of TV
TVBlog, Adam Buckman - Monday, April 20, 2015
Last week at the National Association of Broadcasters' annual convention in L ...
- TV Audience Buying Is Only Half the Story
Audience Buying Insider, Walt Horstman - Friday, April 17, 2015
TV audience buying is only half the story of programmatic TV. T ...
- Mono "Lytes Up" Fitness Routines For New Propel Water Campaign
MAD, Larissa Faw - Thursday, April 16, 2015
Debuting this week, a new campaign sets out to "lyte up" fitne ...
- Condiments Fight: Heinz And French's Facing Off
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2015
Heinz's yellow mustard initiative is one of the top "big bets" ...
- Deluxe Strives To Expand Reputation Beyond Checks
Marketing Daily, Tanya Gazdik - Friday, April 17, 2015
The effort includes documenting the stories of 100 small businesses nationwide. T ...
- More Adults Watch TV-Video Content
MediaDailyNews, Wayne Friedman - Thursday, April 16, 2015
U.S. adults continue to spend more time watching all TV-video content. Th ...
- The Next Ad Blocker: Social Media
Online Media Daily, George Simpson - Thursday, April 16, 2015
A new global survey from Nielsen reveals that 33% of American ...
- Local TV News Content Online: For Young Media Consumers?
TV Watch, Wayne Friedman - Friday, April 17, 2015
On a panel at the National Association of Broadcasters event, Blake Sabatinell ...
- Networks Embrace Sci-Fi For Scripted Summer Series
TVBlog, Adam Buckman - Friday, April 17, 2015
The evolution of the summer season into something other than a rer ...
- EGO Power+ Promises Mower, Blower Revolution
Marketing Daily, Aaron Baar - Wednesday, April 15, 2015
"If you own a gas-powered lawnmower, you know they're a pain ...
- The Trade Desk, TubeMogul Plug Into WideOrbit's Programmatic TV Marketplace
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
On the heels of the launch of WideOrbit's programmatic TV marketplace, so ...
- Simulmedia Extends Audience Delivery Guarantee, Will Benchmark Against Digital Too
Real-Time Daily, Joe Mandese - Wednesday, April 15, 2015
During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced ...
- Time Shifted TV Viewing Is The Default
Research Brief, Jack Loechner - Thursday, April 16, 2015
According to new research from Hub Entertainment Research "Time Shifting" viewers, w ...
- TV Broadcaster, Newspaper Reporter, Lumberjack: Who Provides Most Value For Your Business?
TV Watch, Wayne Friedman - Thursday, April 16, 2015
Would you like to be a TV producer, or an on-air ...
- 'Moone Boy' Just Might Be The Best Sitcom In The Entire World
TVBlog, Adam Buckman - Thursday, April 16, 2015
"Moone Boy" is an under-the-radar TV series if there ever was o ...
- Staples Dives Into The 'Shark Tank'
MAD, Larissa Faw - Tuesday, April 14, 2015
The initiative aligns ABC's Shark Tank series with an offline and in-sh ...