- Kiss Him Good-bye: Now Dave's Getting A Real Send-off
TVBlog, Adam Buckman - Friday, April 24, 2015
Finally, a real send-off for David Letterman is taking shape. A f ...
- Viacom's First Trade Marketing Campaign Showcases Creative, Brands
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
On the eve of upfront season, Viacom has put together its fir ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...
- At Uptown Upfront, MTV Screams For Advertiser Attention
MediaDailyNews, Adam Buckman - Wednesday, April 22, 2015
MTV put on an upfront presentation distinguished by the grossest opening se ...
- Nielsen Buy Segment Dips, Watch Biz Grows
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expect ...
- TV Network Brands: Taking A Hit From Streaming?
MediaDailyNews, - Thursday, April 23, 2015
For stakeholders in the television ecosystem, the impact of streaming viewing ...
- Are ESPN, Fox Sports And NBC Sports And Others Now Worried About 'A la Carte' Programming?
TV Watch, Wayne Friedman - Thursday, April 23, 2015
While not completely moving to "a la carte" programming, Verizon FiOS "Cust ...
- In Showtime's 'Happyish,' Unhappy Ad Man Is Sick Of Advertising
TVBlog, Adam Buckman - Thursday, April 23, 2015
As "Mad Men" winds down to the end on May 17, ...
- Aereo Agrees To Pay $950,000 To Broadcasters
Daily Online Examiner, Wendy Davis - Wednesday, April 22, 2015
The major television broadcasters have agreed to accept $950,000 from Aereo ...
- Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'?
Mad Blog, - Tuesday, April 21, 2015
Any episode that offers quality time with Joan, Betty, Sally, and Peg ...
- Finally, An App That Rewards You For Sitting Around
Marketing Daily, Aaron Baar - Wednesday, April 22, 2015
"This is all about turning the fitness tracking trend on its he ...
- Gannett Broadcast Revs Hit Nearly $400M, Digital Ads Up In Q1
MediaDailyNews, Wayne Friedman - Tuesday, April 21, 2015
Gannett's broadcasting revenue grew 4% in the first quarter, due to high ...
- Comcast Faces New Questions About Hulu
PolicyBlog, Wendy Davis - Wednesday, April 22, 2015
Comcast, which is still trying to convince regulators to approve its $ ...
- What If Comcast-Time Warner Cable Deal Gets The Ax?
TV Watch, Wayne Friedman - Tuesday, April 21, 2015
Pressure is seemingly building against Comcast's $45 billion effort to buy Ti ...
- At Halfway Point, 'Mad Men' Soap Opera Drifts To Its Conclusion
TVBlog, Adam Buckman - Wednesday, April 22, 2015
This Sunday night marks the halfway point in this brief, final mini-seas ...
- Senators Seek To Block Comcast's Merger With Time Warner
Daily Online Examiner, Wendy Davis - Tuesday, April 21, 2015
Comcast's proposed $45.2 billion takeover of Time Warner Cable would result ...
- Google's Lobbying Spending Reaches New Heights
Daily Online Examiner, Katy Bachman - Tuesday, April 21, 2015
Google spent $5.47 million on lobbying in the first quarter -- mo ...
- IPG Takes Stake In Samba TV
MAD, Steve McClellan - Monday, April 20, 2015
As part of the agreement, IPG Mediabrands said that various teams ...
- Pure Leaf Iced Tea Debuts First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The spot's creative, from Anomaly, underscores the brand's key differentiator -- th ...
- Connected Devices Changing Viewing Habits
Marketing Daily, Aaron Baar - Monday, April 20, 2015
"In many ways, we're experiencing a new golden age of content," t ...
- Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
MediaDailyNews, Charlene Weisler - Monday, April 20, 2015
It seems as if the accessibility of big data enables all typ ...
- Longtime Ad Vet Bratches Exits ESPN
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Longtime ESPN senior advertising/marketing executive Sean Bratches is departing the sports med ...
- CBS Rules Sunday With 'CMA,' 'Masters'
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Two Sundays in a row, with special Sunday daytime/nighttime events, put C ...
- Nielsen: Microsoft TV Campaigns Expand Social Presence
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 20, 2015
How does paid TV advertising affect a brand's earned social media? Drawi ...
- Only A Matter Of Time Before Netflix Takes Advertising?
TV Watch, Wayne Friedman - Tuesday, April 21, 2015
Sharply divided opinions are focused on Netflix's future. Some believe the compa ...
- Sawyer-Jenner Interview Is This Week's Most Talked-About TV Show
TVBlog, Adam Buckman - Tuesday, April 21, 2015
ABC's two-hour Bruce Jenner special Friday night figures to be the bigge ...
- What The Hell Are You Watching Now?: The New "TV" Experience
Data and Targeting Insider, Steve Smith - Monday, April 20, 2015
For many of us, TV stopped being TV a long time ag ...
- Utter Doom: The Anniversary
Garfield at Large, Bob Garfield - Monday, April 20, 2015
This week marked the tenth anniversary of the publication in "Advertising Ag ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- National TV Ads Weak In Q1, Digital Makes Big Gains
MediaDailyNews, Wayne Friedman - Friday, April 17, 2015
Cable TV networks showed a 1% improvement in advertising revenues -- includi ...