financial services

Deluxe Strives To Expand Reputation Beyond Checks

The company best known as one of the largest printer of payment checks has expanded its repertoire to include marketing services for small businesses.

A campaign, with Shark Tank’s Robert Herjavec as the spokesman, aims to move ahead the public perception that it’s only a check company. Services provided by Shoreview, Minn.-based Deluxe range from logo design to web development to e-marketing. 

The effort includes documenting the stories of 100 small businesses nationwide. The “Small Business Revolution” is a yearlong project to uplift the profile of entrepreneurs. The effort includes national TV ads.

Deluxe enlisted award-winning documentary makers, whose works have appeared in Time and National Geographic. A dedicated website chronicles the effort at

Businesses include a Texas ranch whose horses help heal traumatized kids, a  Chicago couple whose vintage shop revitalized a neighborhood and a Desert Storm veteran in Louisiana who provides service dogs to veterans. 

During National Small Business Week, May 4-8, Herjavec will also help Deluxe kick off a contest in which consumers can nominate their favorite small businesses for a $25,000 prize.

The campaign uses the hashtag #smallbusinessrevolution and will also be promoted on Facebook and Twitter.

The campaign includes 12 short films and 88 photo essays, highlights of which will be compiled into a 22-minute documentary in late 2015.

“Deluxe is a proud champion of small businesses, and the Small Business Revolution is our way of celebrating those people who work tirelessly to follow their dreams,” said Amanda Brinkman, chief brand and communications officer for Deluxe, in a release.

Nearly 4.6 million small business customers access Deluxe’s products and services. Deluxe also provides programs in checks, customer acquisition, fraud prevention and profitability to 5,600 financial institution customers.

Next story loading loading..