- Harley-Davidson Rolls Its Own With New Integrated Campaign
Marketing Daily, Karl Greenberg - Thursday, March 5, 2015
Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and di ...
- Simulmedia Offers Ad Guarantees To Enhance Media Buys
MediaDailyNews, Wayne Friedman - Thursday, March 5, 2015
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted ...
- 'Empire' Builds Amazing TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, March 5, 2015
Fox's "Empire" drama continues to show astounding growth in key TV rating ...
- NEW! Captain Obvious Returns In Latest Hotels.com Campaign
Out to Launch, Amy Corr - Thursday, March 5, 2015
Hotels.com launched a 30-second spot, along with a series of 15-second vignette ...
- Conquest Of 'Empire': Fox Series Is Season's Top Success Story
TVBlog, Adam Buckman - Friday, March 6, 2015
The success of Fox's "Empire" is the top story of the netwo ...
- Apple TV Could Carry HBO GO
Around the Net in Mobile, Gavin O'Malley - Thursday, March 5, 2015
HBO is reportedly in discussions with Apple to bring Apple TV onboa ...
- Dakota, Isis, And 50 Shades Of Cray-Cray
Mad Blog, - Wednesday, March 4, 2015
Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" spark ...
- E.W. Scripps: Lower Ads Revs But Uptick In Retrans, Digital
MediaDailyNews, Wayne Friedman - Wednesday, March 4, 2015
TV station group owner E.W. Scripps followed business results similar to oth ...
- TiVo Adds Subscribers, Rev Gains
MediaDailyNews, Wayne Friedman - Wednesday, March 4, 2015
On a day when the broad stock market was down -- ...
- PGA Tour App To Solve For Golf Snoozecasting
MoBlog, Steve Smith - Thursday, March 5, 2015
The new PGA Tour iPad app is a golf geek's dream. Imagi ...
- Data Will De-Commoditize TV Advertising
Online Spin, Dave Morgan - Thursday, March 5, 2015
There is no question that data and digital approaches are going ...
- NEW! Delta Air Lines Shows The Lonely Life Of The Business Traveler In 'On The Road'
Out to Launch, Amy Corr - Wednesday, March 4, 2015
Delta Air Lines has launched "On the Road," a 60-second spot th ...
- A+E Networks Joins FourFronts Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Wednesday, March 4, 2015
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplac ...
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
Real-Time Daily, Tyler Loechner - Thursday, March 5, 2015
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelat ...
- Netflix To Grow Fourfold From 2010 to 2020
Research Brief, Jack Loechner - Thursday, March 5, 2015
Netflix streaming has increased 350% during the last 10 quarters, growing fr ...
- Social Media Posing As TV Journalism: Who's Your Editor?
TV Watch, Wayne Friedman - Thursday, March 5, 2015
Once again we come to an example of how social media isn ...
- 'Dig' This: USA Network Mounts Intriguing Mideast Miniseries
TVBlog, Adam Buckman - Thursday, March 5, 2015
Set primarily in Jerusalem, the mystery story that unfolds in the miniseri ...
- Online Video Gobbles $ From TV
Video Insider, Daisy Whitney - Tuesday, March 3, 2015
Online video continues to win ad dollars with its promises of efficien ...
- Pay TV Registers Modest Subscriber Loss
MediaDailyNews, Wayne Friedman - Tuesday, March 3, 2015
Traditional pay TV providers -- cable, satellite, and telco companies -- post ...
- Discovery Records Uptick In Early 2015
MediaDailyNews, Wayne Friedman - Tuesday, March 3, 2015
After a rough fourth-quarter advertising market, Discovery Communications is seeing better resul ...
- Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2015
New empirical research revealed Tuesday by a mix of respected industry exper ...
- Cartoon Network Urges 11th Circuit To Reject Appeal In Video Privacy Case
Online Media Daily, Wendy Davis - Wednesday, March 4, 2015
The Cartoon Network is asking appellate judges to reject Android user Ma ...
- NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management
Out to Launch, Amy Corr - Tuesday, March 3, 2015
Rube Goldberg contraption promotes love for science. Order Bud Light with o ...
- National Geographic Channels Promotes Programming With Rube Goldberg Device
Out to Launch, Amy Corr - Wednesday, March 4, 2015
Who doesn't love a good Rube Goldberg contraption? To promote its "Enterta ...
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Real-Time Daily, Tyler Loechner, Joe Mandese - Wednesday, March 4, 2015
In a move that sends a powerful signal about the future ...
- Stand-Alone TV Services: More Choices, Better Prices, Lots Of Confusion
TV Watch, Wayne Friedman - Wednesday, March 4, 2015
NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-bas ...
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
TVBlog, Adam Buckman - Wednesday, March 4, 2015
The once completely male-oriented Spike TV yesterday ballyhooed the growth of i ...
- Connected TVs Edge Out Blu-ray As Streaming Gateway
Marketing Daily, Aaron Baar - Monday, March 2, 2015
Internet-connected televisions are catching on faster than projected, and are squeezing o ...
- 'ION Effects' Cross-Platform Campaign Preps For Upfront
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
Midsize broadcasting network ION Television started a business marketing campaign on Mond ...
- Listen Up Networks and Marketers: I'm Not My Father
MediaDailyNews, Steve Sternberg - Tuesday, March 3, 2015
Most media and marketing executives, however, now see me as though I ...