- Media Companies Take Stock Hit
MediaDailyNews, Wayne Friedman - Tuesday, March 10, 2015
A rough day in the stock market -- the worst in fi ...
- Cross-Platform Measurement And The Golden Spike
Metrics Insider, Josh Chasin - Thursday, March 12, 2015
After viewability and fraud, what's the biggest issue in digital metrics toda ...
- State Farm Debuts 'Best Of The Assist' Team
Out to Launch, Amy Corr - Wednesday, March 11, 2015
State Farm launched an adorable extension to its "Born to Assist" campaig ...
- The Brotherhood/Sister Sol Launches 'The Talk' PSA
Out to Launch, Amy Corr - Wednesday, March 11, 2015
"Do we want one America ... or two?" asks a campaign f ...
- NEW! Free-Range Chicken Roams Country, Taunts Farmers With Selfies, In Latest Geico Ad
Out to Launch, Amy Corr - Tuesday, March 10, 2015
A song for ugly people. Ving Rhames is the face of AD ...
- Aereo And Broadcasters Continue Feud In Bankruptcy Court
PolicyBlog, Wendy Davis - Wednesday, March 11, 2015
Aereo might be out of business, but its long-running battle between televisi ...
- Social Media Is Showing Us The Future Of TV
Social Media Insider, Jamie Tedford - Wednesday, March 11, 2015
What do you see when you scan the brains of 300 ...
- Stand-Alone Services: Who's Next To Change The Landscape -- Maybe ESPN?
TV Watch, Wayne Friedman - Wednesday, March 11, 2015
With some of the biggest TV brands starting stand-alone services -- CB ...
- Fun And Games: At Upfront, GSN Has Good Time Stressing Originals
TVBlog, Adam Buckman - Wednesday, March 11, 2015
You should expect to have fun when attending an upfront presentation p ...
- Audi A6 Escapes Attack Of The Mutant Drones
Marketing Daily, Karl Greenberg - Monday, March 9, 2015
The campaign's lead-off TV spot updates, in a truly creepy way, t ...
- The Best Ads Finish Strong
Marketing Daily, Aaron Baar - Tuesday, March 10, 2015
"You want to leave consumers with a positive emotional impression," says Elis ...
- Social Engagement On Twitter Could Drive TV Ad Memorability
MediaDailyNews, Wayne Friedman - Monday, March 9, 2015
Nielsen says social media now stands as a bellwether for general audien ...
- Viacom Restructures Cable Networks, Layoffs Coming
MediaDailyNews, Wayne Friedman - Monday, March 9, 2015
Viacom will now structure its major networks under two main network grou ...
- CBS EcoMedia Unit Uses Advertising To Fuel Charities
MediaDailyNews, Wayne Friedman - Monday, March 9, 2015
CBS is taking an unusual approach in getting viewers to contribute ...
- NEW! ADT Campaign Stars Ving Rhames As Bold Face Of Brand
Out to Launch, Amy Corr - Monday, March 9, 2015
ADT has launched a trio of TV ads starring Ving Rhames ...
- Will Programmatic TV Go Mainstream This Year?
Programmatic Insider, Ben Plomion - Tuesday, March 10, 2015
We hear industry pundits assert that 2015 will be the year ...
- Time-Shifting That Goes Beyond TV
TV Watch, Wayne Friedman - Tuesday, March 10, 2015
I'm starting to time-shift my newspaper reading -- actual hard-copy newspaper readin ...
- CBS' 'Battle Creek': It's Not Just For Breakfast Anymore
TVBlog, Adam Buckman - Tuesday, March 10, 2015
In its first two episodes, the CBS cop show "Battle Creek" h ...
- Twentieth Television Offers New C1 Rating Guarantee
MediaDailyNews, Wayne Friedman - Friday, March 6, 2015
TV syndication company Twentieth Television is offering a new guarantee rating sp ...
- Tribune Media Revs Up, Local And Digital Rocket
MediaDailyNews, Wayne Friedman - Friday, March 6, 2015
For its fiscal 2014 year advertising as a whole, Tribune Media revenu ...
- Assessing Audience Value In The Age Of Time-Shifting And Binge Viewing
MediaDailyNews, Steve Sternberg - Monday, March 9, 2015
Attracting loyal viewers who watch your commercials. There's not much more ...
- American News Viewers: In Fox We Trust, Want Tina Fey To Succeed Jon Stewart
MediaDailyNews, Joe Mandese - Monday, March 9, 2015
You can add "trusted" to Fox News' motto of "fair and balanced ...
- The TV Haters And TV Advocates Debate
Online Spin, Maarten Albarda - Monday, March 9, 2015
The "haters" are the doomsday scenario fans that have declared TV dea ...
- NEW! Only Your Vegas Secrets Are Safe
Out to Launch, Amy Corr - Sunday, March 8, 2015
Everyone has a secret or two that can easily be learned ...
- Apple Watch, IoT, Mobile Device Optimization Become Reality
SearchBlog, Laurie Sullivan - Monday, March 9, 2015
There's a clear chasm between the haves and the have-nots when ...
- Blurring Entertainment Lines With Copycats
TV Watch, Wayne Friedman - Monday, March 9, 2015
TV has had its issues over copycat programming for decades -- b ...
- Former NBC News Chief To The Rescue: Can This Mess Be Fixed?
TVBlog, Adam Buckman - Monday, March 9, 2015
NBC's decision to bring in a former NBC News chief, Andrew Lac ...
- UPDATING: 'HBO Now' The Big Test For Cord-Cutters?
VidBlog, P.J. Bednarski - Monday, March 9, 2015
Starting April 12, HBO will debut its new standalone online service, dubb ...
- The Rise Of The Solo TV: New Report On Mobile Video
Video Insider, Daisy Whitney - Monday, March 9, 2015
TV is becoming more personal. A new report from research firm T ...
- The Big Bang: TV and Online Data Join To Form New Media World
Audience Buying Insider, Walt Horstman - Friday, March 6, 2015
The major recent M&A announcements in the data industry are spurring t ...